This is presentation showing Diageo all of the different branding opportunities at The Bama Jam Music and Arts Festival.

4. BamaJam Appeal Stretched Across America Map of BamaJam Ticket Sales

5. SITE MAP

6. Be a part of BamaJam 2009

7. 2009 ARTIST LINE UP

14. WEBSITE - Diageo will be featured on the BamaJam website. Through www.bamajammusicfestival.com , a very strong presence will be created for the event and our sponsors that will provide countless marketing and promotional opportunities. The site is easy to navigate, with great functionality via posting of press releases and news items, artist interaction, e-mail blasts to the BamaJam database, contests, and promotions.

16. INTERNET - Diageo will be included in all Internet advertising and promotional support throughout the region. In 2008, BamaJam secured advertising and received promotional support from over 15 regional television and newspaper websites. A national campaign will be initiated with various national websites with emphasis on the Southeast region that will also feature Diageo . A banner ad was purchased in 2008 on CMT.com that received over 750,000 hits in the region.

18. BAMAJAM PROMO BUS – A 40’ BamaJam traveling bus will be wrapped with graphics that feature the Diageo branded BamaSlam Saloon . As in 2008 this bus will travel to events throughout the Southeast marketing BamaJam.

20. Opportunity available for multi-year commitments • Brand exclusivity at the event’s on-site bar. • BamaJam will provide all products, equipment, napkins, cups, staffing, • Sponsor may have promotional hosts in branded attire at the event. • Sponsor may also like to provide product for the VIP and Artists Tents

21. W e will provide you with photos taken by our professional photographer Af ter the event, we will provide you with a power point presentation showcasing your brands at the bars, guests enjoying your drinks, photos of the models handing out your promotional material etc. We will also compile all the mediums where your logos may be printed and we will send it to you as well.

22. BE A PART OF THE EXCITEMENT!