Advertising Agency – its various departments and mode of working in Singapore at affordable price, for more detail visit our website: www.apgad.com.sg

1. Advertising Agency – its various departments
and mode of working
Creative department - This department consists of people who create the actual ads and forms the
core of an advertising agency. The modern advertising agencies usually include their copywriters
and the art directors into these creative teams. The art director and copywriter report to the
creative director, who is generally a creative employee with long years of experience. Both the
copywriters and the art directors generate creative ideas to represent the campaign's key message.
Once they have received the creative brief from their account team, they conceptualize the ideas
and take them to their creative director. He provides the feedback and they do the rework
accordingly.
Account services - The account executives of an Advertising Agency need to be well aware of
the client's need and expectations. This can then get instructed to the Agency’s authority and
await an approval before being finalized on the recommendations. They work in close knit with
the creativity and the marketing people of the Advertising Companies who study the target
audience and their requirement. Then depending on the parameters analyzed, the graphics
designing is done as per the media strategy.
Media buying - The people belonging to this department are the ones who have contacts with the
suppliers of different creative media. Like, if an agency is producing flyers for the client, then
these people may deal with the negotiation with the printers. This work is usually outsourced to a
media agency that does the advising job on media planning and is normally large enough to
negotiate prices further down, compared to a single agency or client. However, the modern
Advertising Companies might have the media planning department integrated with the Media
buying department. The former does all the spot planning and placements job.
Production – This is the most crucial department of any Advertising Agency, without which the
ads created by the copywriters and the art directors would not meet the purpose. This department
is solely responsible for the production of the commercial ads on television or the print ad etc.
The Producers are involved in every aspect of a project, starting from the initial creative briefing
through execution and delivery.

2. Some of the Ad Agencies have the provision to arrange the internship programs for the interested
University students and who hold the passion towards advertising. The areas of expertise where
these students are involved are: Account services, Public relations, Media and traffic. In many
cases, depending on the performances of the interns, some of them are directly involved by the
agencies with a permanent job offer.
Reference URL: http://goo.gl/UQ9PdN