ABOUT US Founders and Principals Jeremy K Peterman – President and Chief Financial Officer Lupe C Peterman – Vice President and Chief Operations Officer Founded in 2009 in the state of Vermont, with the purpose of filling a current need in the market for an convenient, and bite-size premium frozen treat Mission Statement Barquillos, LLC offers its customers the desired opportunity to enjoy the all-time favorite ice cream cone treat with confidence and assurance. Our products are made with organic ingredients local to Vermont, delivered in a bite-size serving for a blissful experience.
OUR PRODUCTS We offer the best part of America’s favorite frozen treat, the tip, or end of the ice cream cone. Filled with America’s favorite ice cream flavor, vanilla, and coated in dark chocolate We also offer a waffle cone ice cream sandwich Both products are made using top-quality, all Natural,Organicingredients
OUR INDUSTRY The ice cream industry generates more than $20 billion in annual sales. Ice cream and related frozen desserts are consumed by more than 90% of households in the United States. Ice cream and related treats will grow 15% from 2008 to 2012 with 10.2% of that coming from frozen novelties alone, with vanilla being the top flavor with more than 27% of the volume share Organic dairy was a fast-growing segment with a growth rate of 20% to 30% over the past few years Overall market of ice cream, frozen novelties, frozen yogurt and sherbet averaged an annual increase of 4% in sales per year over the same period Private label is driving total dollar and volume retail sales of frozen novelties Includes single-serve cups and value-packs of individually wrapped items Industry growth signals a major shift in consumer retail preferences as supermarket ice cream and frozen novelty sales are stagnating, while convenience store sales are moving forward
CONSUMER TRENDS Organic Influenced by increasing consumer interest in pesticide-free foods free of pesticides, preservatives & artificial additives Portion Control People eat more when they are presented with larger portions or packaging They are less accurate in assessing their own intake and underestimate their own total consumption when eating out of larger packages than when eating out of smaller packages Health and Well Being Consumers seek more “health and well-being” treats in these difficult times Simplicity Desire clear functionality, clean ingredient labels and simple packaging Consumers today are seeking new at-home dining solutions to fit shrinking budgets and busy lifestyles
OUR MARKET Our target market Consumers who have a need for a bite-size frozen treat Consumers who enjoy frozen novelties to satisfy cravings because of convenience and healthy eating trends Consumers who enjoy ice cream cones but avoid it due to the large number of calories found in them Consumers who enjoy the tip, or end of the ice cream cone females, between the ages of 21 and 50 Located in New England
OUR COMPETITION Top 3 Competitors: Nestlé Wells' Dairy Unilever Their brands include: Nestlé The Skinny Cow Dreyer's/Edy's Dibs Häagen-Dazs Whole Fruit Unilever Klondike Popsicle Fudgsicles Breyers Good Humor Smart Carb Wells’ Dairy Weight Watchers Blue Bunny Smart Ones
COMPETITION Bite-sized, individual serving, portion-controlled products’ market is dominated by: Nestlé Edy's Dibs Increased from $44 million sales in 2005 to $79 million in 2007 Nestlé's Skinny Cow Sales rose from $75 million in 2005 to $101 million in 2007 Wells' Dairy's Weight Watchers Sales rose from $83 million in sales in 2005 to become the category leader in 2007 at $155 million in sales New products coming to market: Kemp's 100 calorie Minis, featuring vanilla ice cream sandwiches Unilever's Breyers 100-calorie Ice Cream Cups MasterFoodsUSA's brand Dove Bar, which introduced Dove Bar miniatures, highlighting "60-calorie per piece" on the packaging
COMPETITIVE ADVANTAGE Our company will be at the forefront of numerous consumer trends that are influenced by their need for simplicity, clarity, convenience, affordability and an increasing interest in healthier variations on traditional products. Selective Distribution Allows us to choose the most appropriate and best-performing outlets and focus our efforts on them creating efficiency Direct Sales Will ensure a fresher product than the competition’s Increase profit levels due to less intermediary fees Less channels of distribution will create savings that can be passed on to our customers through high quality ingredients and convenient packaging Taking advantage of the marketing and advertising power of existing retailers in the region by placing our product with them, such as specialty stores Taking advantage of declining production costs due to market entry by large scale farms and processors translates into lower prices for consumers