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Barquillos, Llc
 

Barquillos, Llc

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    Barquillos, Llc Barquillos, Llc Presentation Transcript

    • BARQUILLOS, LLC
    • ABOUT US
      Founders and Principals
      Jeremy K Peterman – President and Chief Financial Officer
      Lupe C Peterman – Vice President and Chief Operations Officer
      Founded in 2009 in the state of Vermont, with the purpose of filling a current need in the market for an convenient, and bite-size premium frozen treat
      Mission Statement
      Barquillos, LLC offers its customers the desired opportunity to enjoy the all-time favorite ice cream cone treat with confidence and assurance. Our products are made with organic ingredients local to Vermont, delivered in a bite-size serving for a blissful experience.
    • OUR PRODUCTS
      We offer the best part of America’s favorite frozen treat, the tip, or end of the ice cream cone.
      Filled with America’s favorite ice cream flavor, vanilla, and coated in dark chocolate
      We also offer a waffle cone ice cream sandwich
      Both products are made using top-quality, all Natural,Organicingredients
    • OUR INDUSTRY
      The ice cream industry generates more than $20 billion in annual sales.
      Ice cream and related frozen desserts are consumed by more than 90% of households in the United States.
      Ice cream and related treats will grow 15% from 2008 to 2012 with 10.2% of that coming from frozen novelties alone, with vanilla being the top flavor with more than 27% of the volume share
      Organic dairy was a fast-growing segment with a growth rate of 20% to 30% over the past few years
      Overall market of ice cream, frozen novelties, frozen yogurt and sherbet averaged an annual increase of 4% in sales per year over the same period
      Private label is driving total dollar and volume retail sales of frozen novelties
      Includes single-serve cups and value-packs of individually wrapped items
      Industry growth signals a major shift in consumer retail preferences as supermarket ice cream and frozen novelty sales are stagnating, while convenience store sales are moving forward
    • CONSUMER TRENDS
      Organic
      Influenced by increasing consumer interest in pesticide-free foods free of pesticides, preservatives & artificial additives
      Portion Control
      People eat more when they are presented with larger portions or packaging
      They are less accurate in assessing their own intake and underestimate their own total consumption when eating out of larger packages than when eating out of smaller packages
      Health and Well Being
      Consumers seek more “health and well-being” treats in these difficult times
      Simplicity
      Desire clear functionality, clean ingredient labels and simple packaging
      Consumers today are seeking new at-home dining solutions to fit shrinking budgets and busy lifestyles
    • OUR MARKET
      Our target market
      Consumers who have a need for a bite-size frozen treat
      Consumers who enjoy frozen novelties to satisfy cravings because of convenience and healthy eating trends
      Consumers who enjoy ice cream cones but avoid it due to the large number of calories found in them
      Consumers who enjoy the tip, or end of the ice cream cone
      females, between the ages of 21 and 50
      Located in New England
    • OUR COMPETITION
      Top 3 Competitors:
      Nestlé
      Wells' Dairy
      Unilever
      Their brands include:
      Nestlé
      The Skinny Cow
      Dreyer's/Edy's Dibs
      Häagen-Dazs
      Whole Fruit
      Unilever
      Klondike
      Popsicle
      Fudgsicles
      Breyers
      Good Humor
      Smart Carb
      Wells’ Dairy
      Weight Watchers
      Blue Bunny
      Smart Ones
    • COMPETITION
      Bite-sized, individual serving, portion-controlled products’ market is dominated by:
      Nestlé Edy's Dibs
      Increased from $44 million sales in 2005 to $79 million in 2007
      Nestlé's Skinny Cow
      Sales rose from $75 million in 2005 to $101 million in 2007
      Wells' Dairy's Weight Watchers
      Sales rose from $83 million in sales in 2005 to become the category leader in 2007 at $155 million in sales
      New products coming to market:
      Kemp's 100 calorie Minis, featuring vanilla ice cream sandwiches
      Unilever's Breyers 100-calorie Ice Cream Cups
      MasterFoodsUSA's brand Dove Bar, which introduced Dove Bar miniatures, highlighting "60-calorie per piece" on the packaging
    • COMPETITIVE ADVANTAGE
      Our company will be at the forefront of numerous consumer trends that are influenced by their need for simplicity, clarity, convenience, affordability and an increasing interest in healthier variations on traditional products.
      Selective Distribution
      Allows us to choose the most appropriate and best-performing outlets and focus our efforts on them creating efficiency
      Direct Sales
      Will ensure a fresher product than the competition’s
      Increase profit levels due to less intermediary fees
      Less channels of distribution will create savings that can be passed on to our customers through high quality ingredients and convenient packaging
      Taking advantage of the marketing and advertising power of existing retailers in the region by placing our product with them, such as specialty stores
      Taking advantage of declining production costs due to market entry by large scale farms and processors
      translates into lower prices for consumers