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2019 Oregon Wine Month Trade Programming

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An overview of the OWB's offerings to distributors, restaurants and retailers interested in participating in Oregon Wine Month.

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2019 Oregon Wine Month Trade Programming

  1. 1. MAY 2019
  2. 2. PROGRAM VISION: MAY IS OREGON WINE MONTH Partner with the Oregon brands in your portfolio to transform May into Oregon Wine Month. Take advantage of: Oregon portfolio programming collaboration A concentrated period of increased market support Oregon Wine Board resources such as printed and shipped POS and other marketing support
  3. 3. HOW IT WORKS OWB DISTRIBUTOR PACKAGE BRAND PROMOTIONS & INCENTIVES DISTRIBUTOR BUY-IN & SUPPORT RESTAURANT & RETAIL ENGAGEMENT INCREASE IN CONSUMER AWARENESS AND SALES
  4. 4. WHY OREGON? 1. DRIVE REVENUE WITH A GROWING CATEGORY Higher average bottle prices result in greater profit per bottle Oregon’s top three varieties have been increasing in popularity across the U.S., producing overall volume growth that outpaces other regions 0 4 8 12 16 20 OR WA CA -5 0 5 10 15 20 OR WA CA AverageBottle$ Price(750mL) RetailVolume %Growth(2017vs2016) $16.13 $9.87 $6.82 17.4% -1.4% -0.1%
  5. 5. WHY OREGON? 2. SELL HIGHLY ACCLAIMED WINES Oregon's value for money shines when compared to wines of similar quality from other top regions. Oregon’sshare of domesticwineproduction Oregon’sshareof WineSpectator’s90+scoreson domesticwinefrom2015- 2017 20%1%
  6. 6. Source: Full Glass Research, Wine Opinions Panel, December 2016 WHY OREGON? 3. GIVE THE PEOPLE WHAT THEY WANT Affluent wine drinkers like Oregon wine, but cite visibility, availability and awareness as top barriers to purchase. Oregon Wine Month is the perfect opportunity to make new Oregon placements and support them with added programming.
  7. 7. INTRODUCING OREGON WINE MONTH The spring is an exciting time in Oregon! Wine country begins to wake up in April with bud break, less rain and warmer temperatures. By May, we’re ready to party. Oregon Wine Month celebrates the kickoff of the growing season and our favorite time of year.
  8. 8. OREGON WINE MONTH: WHAT’S ON OFFER? Digital graphics for customization available by Feb 1 Learn Oregon: Online Oregon Wine Trade Education OWM printed POS shipped to distributor warehouse by April 1 An Oregon wine getaway sweepstakes program for consumers
  9. 9. POS MATERIALS: ON-PREMISE OREGON BY THE GLASS SPECIALS Argyle 2011 Vintage Brut $7/gl Phelps Creek 2013 Estate Pinot Gris $7/gl Stoller 2012 Reserve Chardonnay $8/gl Brandborg 2011 Benchlands Pinot Noir $8/gl Winderlea 2012 Dundee Hills Pinot Noir $9/gl Seven Hills 2012 Cabernet Sauvignon $9/gl TABLE TENTS CHECK PRESENTER INSERTS MENU TEMPLATES
  10. 10. POS MATERIALS: OFF-PREMISE CASE CARDS & POSTERS SKEWER CARDS BOTTLE NECKERS
  11. 11. One grand prize winner and guest will spend several days and nights in the vineyards, the kitchens and the company of some of Oregon’s most acclaimed winemakers, chefs and craftspeople for an immersive celebration of Oregon’s wine and food bounty. Sponsored by the OWB Incorporated onto POS Supported by digital campaign in participating markets CONSUMER SWEEPSTAKES PROMOTION
  12. 12. OREGON WINE EDUCATION Learn Oregon is a 4-week Oregon wine online education curriculum developed by Bree Boskov MW to train trade members to sell Oregon wine confidently: • A multi-media curriculum will feature video, presentations and maps covering the most important topics in Oregon wine delivered in bite- sized segments • Delivered via email throughout March with the opportunity for users to win weekly prizes and giveaways • Will culminate with a 45 minute live (and recorded) webinar lead by Bree Boskov MW
  13. 13. OREGON WINE PARTNERSHIP Partner with your Oregon wineries to make Oregon Wine Month successful:  Place focus across entire portfolio on Oregon  Put participating Oregon brands on quota for May  Partner with the brands on sales incentives  Retail programs planned and sold in advance
  14. 14. DISTRIBUTOR COMMITMENT FORM By Feb. 1, sign the Distributor Commitment Form on the Oregon Wine Month Toolkit to receive communications about ordering POS and other key programming information.
  15. 15. INTERESTED IN MORE OREGON WINE INFO? Visit trade.oregonwine.org for stats, maps, facts and more, including customizable presentations for your sales calls.
  16. 16. LET’S SELL MORE OREGON WINE TOGETHER

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