Sales Management: Description of what week 2 of being a manager was.

2. OBJECTIVES
0 Get Android adoptions for the app, “Fox Raffle”,
located in Google play in the following territories :
0 North Carolina
0 South England
0 Project main objective (personal opinion): develop
better networking, communication, marketing &
selling skills.

3. Low-Touch Techniques
0 E-mailed Universities (professors, alumni &/
organizations).
0 Calling/ Texting/ E-mail Family Members & Friends.
0 Facebook post  North Carolina State University.
0 Twitter random people from England & North
Carolina.

4. Rethinking Sales Management
- Beth Rogers
0 “A high volume cooperative relationship deserves
some “high-touch” overlays, such as face-to-face
contact with an experienced account manager.”-Pg. 349
0 This territory project is evidently not a “high volume
cooperative relationship” since it is based off of low-
touch.

5. Market Segmentation
0 Keely was assigned to e-mail universities and their
organizations from North Carolina.
0 Paul assigned to e-mail universities residing in South
England.
0 Chase assigned to e-mail/call family & friends from North
Carolina.
0 Maria assigned to e-mail universities in North Carolina &
South England.

6. Group Discussion
MESSAGE:
0 Background Info
0 About us
0 University we attend
0 Reason for the e-mail
0 Class / project
0 Include Incentive
0 Give thanks.

7. Message Example:
I am a student at Texas Tech University. My Sales Management class
is working on a Android application adoption.
The objective of this project is to see how well we can reach
outside markets and get people to adopt our app. The name of the
app is Fox Raffle and it is located on Google Play. An incentive for
downloading this app is that once you download it, you are
automatically entered into a raffle. If you keep the app until
December & you remember to check, you may win a $100.
I would really appreciate it if you could help me spread the
word and get students or faculty to download this android app.
Thank you for your time and consideration.

8. Keely Burke
0 Goal: Acquire at least one adoption.
0 Focus: universities in North Carolina
0 e-mailed Dr. Jan-Benedict Steenkamp at the University
of North Carolina, along with other departments within
the university & has not received a response.
0 Facebook: North Carolina State University

9. Paul Williams
0 Goal: Reach at least one adoption.
0 Main Focus: universities residing in South England.
0 Sent e-mails to universities such as; London College of
Communication & University of Bolton.
0 Sent e-mail to professor Scott Dellana of East Carolina
University.

10. Chase Barlow
0 Goal: Attain at least one adoption.
0 Assigned to e-mail/call family & friends from North
Carolina.
0 Customers (family & friends) were skeptical. Said they
would download but didn’t actually do it. Others
simply didn’t respond.

11. Maria Perez
0 Goal: Reach at least one adoption.
0 Contacted a friend from North Carolina.
0 e-mailed The University of North Carolina at Chapel Hill &
University of North Carolina Wilmington.
0 e-mailed Royal Holloway University of London &
University of Plymouth.
0 Twitter: random people from North England.

12. Challenges:
0 Hard to communicate with people from different
territories.
0 Cannot pick up the phone & talk.
0 Expenses phone plan
0 Difficulty getting a response from Universities &/
individuals.
0 No response.

13. Challenges:
0 Consumers worry about virus, do not know much
about the credibility of the source or object.
0 Some response from family & friends, say they’ll do it
but don’t actually do it.
0 Others try, but app doesn’t function on their phone.

14. Teamwork
Communication:
0 Texting
0 Information sharing
0 Tactics
0 Tools & networks: Facebook, Twitter.
*TEAM WORK MAKES THE DREAM WORK.

15. Possible Solutions:
0 Keep trying to communicate with Universities,
Marketing departments: e-mail
0 Continue to post on Facebook sites.
0 Continue to tweet organizations/ people from our
designated territories.
0 Get family &/ friends that live in North Carolina to
spread the word.

16. Possible Solutions:
0 Talk to other team members who have had success
with their targets & compare/ contrast strategies.
0 Find a better, more efficient way to communicate with
people abroad.
0 Really highlight the positives; such as connecting with
people around the world & networking.
0 Maybe create more incentives.

17. Resources for Solutions:
0 Skype or Oovoo
0 Facetime
0 Vonage cheaper international calling charges:
Opens the door for communication with Universities
abroad.
0 Speak to more people at Tech who might have family
members in our specified territories.

18. OUTCOMES
0 Keely: achieved her goal-home country download.
0 Paul: achieved his goal- home country.
0 Chase: 2 downloads- home country.
0 Maria: 2 downloads- home & North Carolina.

19. ATTITUDES
0 Initially: kind of fun & interesting.
0 Essentially: time consuming & sometimes
overwhelming.
0Feeling that sometimes it doesn’t matter how persistent
you are, some people won’t answer/respond.
0 Overall: Valuable experience, useful in the work
environment; Sales Team or Manager.

20. CONCLUSION
0 MANAGER ROLE IS CHALLENGING
0 OUTSOURCING WITHOUT REALLY KNOWING THE TARGET
MARKET IS DIFFICULT.
0 FAMILY & FRIENDS DON’T ALWAYS HELP.
0 TEAM COMMUNICATION IS KEY ELEMENT TO SUCCESS.
0 POSITIVE ATTITUDE HELPS