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Social Camp 2009 What Schools Can Teach Business

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Published on

9/19/09 Presentation at Social Camp Memphis

Published in: Education, Sports
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Social Camp 2009 What Schools Can Teach Business

  1. 1. What Schools Can Teach You About Social Media<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. Independent Schools<br />Recruit students<br />Retain students<br />Raise money<br />
  6. 6.
  7. 7.
  8. 8. Lesson #1:<br />There is not just ONE customer out there.<br />
  9. 9. Alumni – Facebook page<br />
  10. 10. Admission– Facebook inquiry page<br />
  11. 11. Admission – Facebook accepted not yet enrolled group<br />
  12. 12. Affinity – Facebook<br />
  13. 13. Alumni – LinkedIn<br />
  14. 14.
  15. 15. Affinity – Flickr<br />
  16. 16. Affinity – Twitter<br />
  17. 17. http://www.youtube.com/user/BransonSchool<br />
  18. 18. Lesson #2:<br />There is no such thing<br />as a private profile.<br />
  19. 19. Lesson #2:<br />There is no such thing<br />as a private profile.<br />
  20. 20. Social Media Policy: Parts<br />Use in Courses<br />Model appropriate behavior – students & parents<br />Friending – students/parents/alumni<br />Unequal relationships’<br />Other friends<br />Work hours<br />Privacy settings<br />
  21. 21. Lesson #3:<br />Clarity Wins Over Cuteness<br />
  22. 22. Compare<br />Good <br />Could Be Better<br />
  23. 23. Lesson #4:<br />It’s okay to cheat.<br />
  24. 24.
  25. 25. SocialOomph (TweetLater)<br />
  26. 26. Lesson #5:<br />Don’t put the <br />whole enchilada on social media.<br />
  27. 27.
  28. 28. Want to learn more or find out what to do next<br />Sports Community and<br />School Community<br />1. Builds excitement<br />2. Introduces school to new audience<br />3. Creates buzz<br />Deepens commitment<br />Informs and engages its constituents<br />Provides substance beyond the style<br />Want to share what they’ve learned or encourage others to do something<br />
  29. 29. Social Mediaand<br />School Web Site<br />Want to learn more or find out what to do next<br />1. Builds excitement<br />2. Introduces school to new audience<br />3. Creates buzz<br />Deepens commitment<br />Informs and engages its constituents<br />Provides substance beyond the style<br />Want to share what they’ve learned or encourage others to do something<br />
  30. 30. From Social Media to School SiteFacebook<br />
  31. 31. From Social Media to School SiteFacebook<br />
  32. 32. From Social Media to School SiteTwitter<br />
  33. 33. From School Site to Social MediaShare This Button<br />
  34. 34. From School Site to Social MediaDedicated web page with redirect<br />
  35. 35. From School Site to Social MediaeNotify<br />
  36. 36. From School Site to Social MediaNews Manager<br />
  37. 37. From e-meail to social media (sig line!)<br />Angie FosterManager, Common Ties & Alumni ProgramsUpper Canada College(416) 488-1125, dial 1 and then ext. 3357**OLD BOYS**  Follow UCC Community on Twitter http://twitter.com/UCC_Community<br />
  38. 38. Lesson #6: <br />It’s okay to say no to social media.<br />
  39. 39. Example: Trinity School Menlo Park<br />
  40. 40. Causes or School Web Site<br />
  41. 41. Class Dismissed!<br />http://lorriejackson<br />http://slideshare.net/lorriej<br />

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