1. Drink Wolf’s Milk from Shaman
Try it and you will get the magical power of wolf!

2. Do you want to get the magical power of wolf?
Energy just like Wolf’s Strong as a Wolf Free as a Wolf

3. How it all began?
Many years ago Canada's Indian shamans used this drink to replenish their
strength. The white drink, which they produced in the remote village of
Winterhouse and which was helping them to survive harch Canadian winters, was
called Wolfmilk as a tribute to wolves, whose strength and stamina shamans were
in awe of. In 2007 a research expedition accidentally discovered this drink for the
world. They found an investor — a hunter and a multimillionaire, in love with
Canada's nature, history and customs, who invested the money to bring this
unique product to the market.
Now it is your time to try Wolf’s Milk!

4. For
• For active people in need of energy boost
• Who need to get wolf's power and freedom
• The Wolf's Milk is a NATURAL drink with vitamins and minerals
• That provides long-lasting energy for your body and mind

5. Unlike Our Product
• Unlike other various energy drinks with additives and high sugar
content
• Our product offers natural energy drink to let you be energetic,
strong and free as the shaman’s wolf.

6. Business Model of Energy Drink

7. Customer segment
• Young men • Long distance and night taxi
• Athletes drivers
• Active people • Clubbers
• Students • All those working and in need
of energy boost

8. Value Propositions
• Increases energy
• Improves concentration
• Tones up your brain
• Supports metabolism
• Increases efficiency 24/7
• Gives strength

9. Channels
• Retailers
• Hotels, restaurants, cafes
• Supermarkets

10. Customer Relationships
• Outdoor advertising
• Advertising in gyms and nightclubs
• Online advertising (banner)
• Leaflet distribution of in supermarkets
• Internet forum (web site)
• Social Networks
• Brand Clothes
• Sponsorship

11. Revenue Streams
Sale of the line of drinks:
• Energy just like Wolf’s
• Strong as a Wolf
• Free as a Wolf

12. Key Resources
• Production: Production: beverage production equipment,
resources (ingredients) for the beverage production (water,
milk, wolf, vitamins, caffeine, etc), bottling equipment.
• Qualified Staff, Department of Management and Sales.
• Finance for Startup.

13. Key Activities
• Develop a marketing concept
• Drink production
• Cooperation with the distribution channels, signing futures
contracts with wholesale distributors
• Advertising the drink

14. Key Partners
• Ingredient suppliers (juice producers, fruit farms, distilleries,
caffeine producers, pharmaceutical companies etc.)
• Suppliers of equipment and containers
• Distributors, retailers, supermarkets
• Advertising Agencies

15. Cost Structure
• Production plant, equipment procurement, production
management
• Fixed and variable costs
• Advertising and Marketing
Cost Structure
Startup
Fixed and
Varaable
Advertising