A view about my mastery journey through my Internet Marketing Masters Degree Program at Full Sail University.

1. Mastery Journey
Timeline
Luis G. Rodriguez Bonilla
Mastery: Personal Development and Leadership

2. Mastery End Goal
• At the end of my Masters Degree I hope to have
achieved not only the highest level of
professionalism in Marketing but as well as a
high sense of leadership in which I can lead a
group of individuals under my own corporation!

3. Internet Marketing
Fundamentals
• Goal: To achieve a high level consumer analysis recognition and to put
my Professional Social Media Certification licenses into practice
• Course Tutorial: Assessing the Market tutorial from lynda.com (Strategic
Planning Fundamentals)
• Strategy: Using what I am currently learning wisely and apply it to my
clientele
• Course Tutorial: Marketing Research Fundamentals Tutorial (lynda.com)

4. Digital Storytelling and
Branding
• My goal for this course is to learn how to help
business professionals find their personal brand/
voice
• While this course is in progress I will practice on my
own time, how to successfully transmit statistics into
compelling/animated storytelling videos
• Course Tutorial: Foundations of Branding for
Designers (lynda.com)
• Course Resource: How to Create a Digital Story (http://
courseweb.lis.illinois.edu/~jevogel2/lis506/howto.html)

5. Internet Consumer
Behavior and Analysis
• Achieve at getting better to read consumer interests
in order to stay afloat with current trends
• Course Tutorial: Analyzing a Shift in Buying
Behavior (lynda.com)
• Course Tutorial: The Elements of E-Commerce
(lynda.com)
• Strategy: Being international, it will be key for me to
study my culture’s behavior as well as in other parts
of the world

6. Web Design and Usability
• My goal is to learn how to successfully build
templates that do not overwhelm brands itself
• Reach out to local web designers to gain insight
on how to brainstorm design more efficiently
• Course Tutorial: Design Aesthetics for Web
Design (lynda.com)
• Course Tutorial: Network Branding (lynda.com)

7. New Media Marketing
• My goal for this course is to learn how to distinguish
how different forms of media impact certain
demographic groups
• Course Tutorial: What is Content Marketing?
(lynda.com)
• Course Resource: Content Marketing Now Comprises
40% of LinkedIn's Ad Revenue (http://adage.com/article/digital/content-marketing-comprises-40-
linkedin-s-ad-revenue/298375/)
• Course Tutorial: Top 10 Social Media Management
Tools (lynda.com)

8. Advanced Internet
Marketing Strategies
• My goal for this course is to learn how to use different
analytics programs in order to make the right
projections while developing a marketing plan
• Course Tutorial: Marketing and Designing your Product
(lynda.com)
• Course Tutorial: Online Marketing Fundamentals
(lynda.com)
• Another resource will be attending GoTo Online
Seminars that Full Sail University offers whenever
someone in my field visits

9. Advanced Search Engine
Optimization
• My goal for this course is to learn how to strategize
the right use of keywords in order for my clients to
be at the top of Search Engine Websites
• Course Tutorial: SEO for Local Visibility (lynda.com)
• Course Tutorial: SEO: Keyword Strategy in Depth
(lynda.com)
• Other Resources: 10 Advanced SEO Tactics That
Will Increase Your Blog’s Traffic (http://www.searchenginejournal.com/10-advanced-seo-
tactics-that-will-increase-your-blogs-traffic/40114/v)

10. Strategic Internet Public
Relations
• With this course, I aim to develop a unique set of
crisis management skills
• Course Resource: entrepreneur.com article - The
Golden Age: How the PR Industry Is Coming Into its
Own
• Course Tutorial: Welcome to the Future of Public
Relations (lynda.com)
• Course Resource: 8 Ways Public Relations Can Fuel
Successful Content Marketing (http://contentmarketinginstitute.com/2014/06/public-relations-
successful-content-marketing/)

11. Web Analytics and
Optimization
• My goal for this course is to learn how to maximize
website traffic in order to generate a more effective
brand awareness
• Course Tutorial: Web Analytics Fundamentals
(lynda.com)
• Course Resource: Beyond Web Analytics: 5 Types of
Online Data You Should Be Tracking (http://www.entrepreneur.com/article/227578)
• While this course is in progress I will use the tools
taught in order to track my blog’s traffic as an
experiment

12. Internet and the Law
• My goal for this course is to learn the fundamentals of
copyright in the digital realm
• Course Tutorial: Intellectual Property Fundamentals
(lynda.com)
• Course Resource: Top Ten Internet Law
Developments Of 2013 (http://www.forbes.com/sites/ericgoldman/2014/01/09/top-ten-internet-law-developments-
of-2013/)
• While this course is in progress I will meet with my
personal lawyer in order to gain more information
about today’s policies on the internet

13. Internet Marketing
Campaign Development
• My goal for this course is to learn how to create an
effective marketing campaign by achieving a good
understanding about consumer segmentation
• Course Tutorial: Creating a Marketing Campaign
(lynda.com)
• Course Resource: Marketing Plan Template: Exactly
What To Include (http://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/)
• While this course is in progress I will develop a
marketing plan for different community pharmacies I
have under my client list

14. 6 Masters to Interview
• Connor Smith (Studio 18 Founder & CEO) - csmith@gmail.com
• Rolando Ramos (Digital Marketing Professional & Full Sail
University Professor) - raramos@fullsail.com
• Heather Torres (Entertainment Business Department Chair for
Full Sail University) - Heatherhtorres@fullsail.com
• Risa Nicholson (Television Professional and my Career Advisor
at Full Sail University) - rnicholson@fullsail.com
• Jackie Otero (Program Director for Entertainment Business/
Music Business at Full Sail University) - jotero@fullsail.com
• William Spillane (WWE Branding Intern) - wspillane@gmail.com

15. Clubs and Organizations
in my Field
• American Marketing Association (AMA)
• Mobile Marketing Association (MMA)
• Direct Marketing Association (DMA)
• International Social Marketing Association
(ISMA)

16. Benefits of Professional
Organization Involvement
• By being part of Professional Organizations in
my field, I will have the chance to meet other
industry professionals from all around the
world. With these types of opportunities, I will
get to hear how different countries react to
diverse marketing tactics and how to gain entry
into those markets. Also, I will have the chance
to be part of industry panels where a lot of my
influences participate year round.

17. Full Sail University
Community Involvement
• Full Sail Internet Marketing Professionals Group
(LinkedIn) - A networking group composed of
Full Sail Alumni who share their experiences,
blog about their most recent marketing
researches, and job opportunities.
• Full Sail University Social Media Club - It’s
purpose of sharing best practices, establishing
ethics and standards, and promoting media
literacy around the emerging area of Social
Media.

18. Benefits of Full Sail
University Clubs
• By being part of these clubs you can learn
about different aspects in the entertainment
industry that are not specifically from your
field. Full Sail offers a wide range of media
programs and the beauty of it all is that you
can get a variety of perspectives from
different students under one group while not
paying any fees!

19. Companies and Heroes to
Follow
• John Peretti - Founder & CEO of
BuzzFeed
• Gary Vaynerchuk - Founder & CEO of
VaynerMedia and VaynerRSE
• Dave Lavinsky - Founder & CEO of
Growthink/forbes.com Contributor

20. Characteristics of my
Mentor
• Open Minded Individual
• An avid thinker/doer
• Sees setbacks as learning experiences
• Someone who is not afraid of change

21. Mastery Timeline
Achieved High Consumer
Analysis Recognition
05/2015
Helped a Business find
it’s brand
06/2015
Mastered Studying
Consumer Interests
07/2015
Built a website template
by myself to establish a brand
08/2015
Learned About Consumer
Segmentation through
Different Forms of Media
08/2015
Mastered More than One
Marketing Analytics
Program
09/2015
Placed a Client in the first
Page of a Search Engine Website
Through Advanced SEO
10/2015
Mastered Crisis
Management Skills
11/2015
Gained the Necessary
Skills for Maximizing
Web Traffic
01/2016
Mastered Copyright
Law in Order to Perform
with the best
online ethics
02/2016

22. Mastery Timeline
Created my First
Professional Marketing
Campaign
02/2016
Graduation!
04/2016