Promo campaign evaluation
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  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.
  • Story of the shark in three tanks.

Transcript

  • 1. Promo campaign evaluation (by newies) Fall RCTM 2012
  • 2. Number of respondents• Brno 29/31 • Ostrava 11/23• České Budějovice 9/9 • Plzeň 14/17• ČZU Praha 19/33 • Praha 33/48• Hradec Králové 13/15 • Zlín 22/29• Karviná 15/23 • Altogether 183/248• Olomouc 18/20 * 248 = current # of newies in Oct 31
  • 3. BRNO29/31 = 94%
  • 4. BRNO
  • 5. BRNO
  • 6. BRNO
  • 7. BRNO
  • 8. BRNO What changes of promo campaign / materials would you suggest?• More promo materials, especially at ESF • Be more visible at VUT – nobody knows MU!!! (mentioned many many times) about @ there• Concrete information about what • Focus on media partnerships members do • More presentations at schools• „new cool idea“ • No changes, I liked it ;)• More „live“ promotion • Original answers in czech / slovak: https://docs.google.com/a/aiesec.cz/spreadsheet/ccc? key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=1
  • 9. Č ESKÉ BUDĚ JOVICE 9/9 = 100%
  • 10. Č ESKÉ BUDĚ JOVICE
  • 11. Č ESKÉ BUDĚ JOVICE
  • 12. Č ESKÉ BUDĚ JOVICE
  • 13. Č ESKÉ BUDĚ JOVICELeaflets and posters were visible and well placed
  • 14. Č ESKÉ BUDĚ JOVICE What changes of promo campaign / materials would you suggest?• Be more visible – notice boards at better places, use more promo materials (also in dormitories and student cafeteria), do more roadshows,…• Deliver not only the information, but also fun• No changes, I liked it• THUMBS UP ;) (2x)• Original answers in czech / slovak: https://docs.google.com/a/aiesec.cz/spreadsheet/ccc? key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=2
  • 15. Č ZU PRAHA19/33 = 58%
  • 16. Č ZU PRAHA
  • 17. Č ZU PRAHA
  • 18. Č ZU PRAHA
  • 19. Č ZU PRAHA
  • 20. Č ZU PRAHA What changes of promo campaign / materials would you suggest?• Be more visible!!!• Posters and leaflets at better places in the campus• More noticeable posters• Use more „natural „ photos for the promo materials• Have an @ stand• Improve messages on the posters (some things repeated many times• Original answers in czech / slovak:https://docs.google.com/a/aiesec.cz/spreadsheet/ccc? key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid=3
  • 21. HRADEC KRÁLOVÉ 13/15 = 87%
  • 22. HRADEC KRÁLOVÉ
  • 23. HRADEC KRÁLOVÉ
  • 24. HRADEC KRÁLOVÉ
  • 25. HRADEC KRÁLOVÉ
  • 26. HRADEC KRÁLOVÉ What changes of promo campaign / materials would you suggest?• Involve more „old“ @ members + sharing • Promote the name of @ more in the how they exercised their experience in campaign itself their jobs • Emphasize the DDL for sending the AF• Bring leaflets to class pres. • Choose concrete motif which would be• Longer class presentations + explain there associated with @ (apple = Career Days) what members concretely do (not just • Original answers in czech / slovak: general info about @) https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?• Add more information key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV 0ZUE#gid=4• Broaden the promo campaign
  • 27. KARVINÁ15/23 = 65%
  • 28. KARVINÁ
  • 29. KARVINÁ
  • 30. KARVINÁ
  • 31. KARVINÁ
  • 32. KARVINÁ What changes of promo campaign / materials would you suggest? Something for our ego ;)• Promo materials at more visible and • The promotion was irresistible =) various places • No changes, it was perfect the way it was• Use bolder (odvážnější) design • No changes, it was great / super / I liked it• More promotion at Prvákoviny Original answers in czech / slovak:• Promotion at university web and https://docs.google.com/a/aiesec.cz/spreadsheet/ccc? key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV facebook 0ZUE#gid=5
  • 33. OLOMOUC18/20 = 90%
  • 34. OLOMOUC
  • 35. OLOMOUC
  • 36. OLOMOUC
  • 37. OLOMOUC
  • 38. OLOMOUC What changes of promo campaign / materials would you suggest?• Promo materials at more visible places, bigger • More colorful and vivid promo materials posters, special @ notice boars • Info at web pages more clear, easier for• Less aggressive campaign orientation• Cooperation with UNI in terms of promotion @ • Posters with clear message what is the at university events and promo materials for membership about potential new students • Better description of what @ is• Presentation at events organized by city • Use spots – bigger infuence then leaflets• More videos Original answers in czech / slovak:• Stories of successful people who were in @ • https://docs.google.com/a/aiesec.cz/spreadsheet/ccc? key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid =6
  • 39. OSTRAVA11/23 = 48%
  • 40. OSTRAVA
  • 41. OSTRAVA
  • 42. OSTRAVA
  • 43. OSTRAVA
  • 44. OSTRAVA What changes of promo campaign / materials would you suggest?• Bigger contact with students • More noticeable design, bigger and more (talk to them at corridors, …) colorful posters• Better graphics and messages on leaflets • More information on posters and leaflets• More events as „Jak přežít prvák“ • Quantity• Do class presentations Original answers in czech/slovak: https://docs.google.com/a/aiesec.cz/spreadsheet/ccc?• Some posters too formal key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#gid =7
  • 45. PLZEŇ14/17 = 82%
  • 46. PLZEŇ
  • 47. PLZEŇ
  • 48. PLZEŇ
  • 49. PLZEŇ
  • 50. PLZEŇ What changes of promo campaign / materials would you suggest?• Get promo materials closer to the target • Campaign was „amazingly non- group aggressive“ =)• Organize bigger promo events to draw • Campaign was really well-done ;) attention Original answers in czech / slovak:• Have promo materials at other places then https://docs.google.com/a/aiesec.cz/spreadsheet/cc just in the university buildings c? key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURo• Deliver more clear message about what @ dkV0ZUE#gid=8 does during the class presentations
  • 51. PRAHA33/48 = 69%
  • 52. PRAHA
  • 53. PRAHA
  • 54. PRAHA
  • 55. PRAHA
  • 56. PRAHA What changes of promo campaign / materials would you suggest?• More videos (esp. with internationals) • Unity of promo materials (so everybody• Be more visible can match the poster / leaflet with @)• Stronger physical promo • Bigger leaflets• More massive promotion • No changes – good idea, well-realized ;)• Promo materials which say more about @ Original answers in czech / slovak:• Stronger promo on FB before DDL https://docs.google.com/a/aiesec.cz/spreadsheet/cc c?• More colorful and brighter promo key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURo materials dkV0ZUE#gid=9
  • 57. ZLÍN22/29 = 76%
  • 58. ZLÍN
  • 59. ZLÍN
  • 60. ZLÍN
  • 61. ZLÍN
  • 62. ZLÍN What changes of promo campaign / materials would you suggest?• Promo campaign more visible at FMK • More versions of promo materials• Graphic and design of higher quality • Something more crazy =)• More information at leaflets • Posters were too profesional• Promotion at high schools • More interesting class presentations• More promotion and promo materials Original answers in czech / slovak:• Direct contact with students https://docs.google.com/a/aiesec.cz/spreadsheet/ccc? key=0AobiEAMEflEMdHBXOGpweUxHVk5iWGxDNURodkV0ZUE#• Information about what @ does gid=10
  • 63. CZECH REPUBLIC 183/248 = 74%
  • 64. LCs Participation
  • 65. CZECH REPUBLIC
  • 66. CZECH REPUBLIC
  • 67. CZECH REPUBLIC
  • 68. CZECH REPUBLIC
  • 69. Overall points for improvement• More information + concrete info about what members do on the posters• Improve messages on the posters (some things repeated many times• More noticeable posters, more colorful and vivid promo materials• Use more „natural „ photos for the promo materials• Involve more „old“ @ members + sharing how they exercised their experience in their jobs, Use stories of successful people who were in @• Broaden the promo campaign, use more videos …• Promote the name of @ more in the campaign itself• Choose concrete motif which would be associated with @ (apple = CD)• Use bolder (odvážnější) design , bigger leaflets (got lost among the others)• Better graphics (higher quality) and messages on leaflets• Unity of promo materials (so everybody can match the poster with @)• More versions of promo materials (more than 2)• Posters were too profesional / formal
  • 70. HOPE YOU ENJOYED THIS AS MUCH AS I DID! =D LUCY ;)