19. FALL 2012
1. AIESEC web – 19% 3. AIESEC facebook – 16%
2. I personally know some @ member – 17% 4. Posters – 13%
2. Prvákoviny – 17% 5. From a friend – 12%
20. FALL 2012
• This analysis is an average of percentage of every LC responses (not from number of
respondents), so it isn‘t very relevant. Also there is problem, that every LC has
different reality and for this reality works another ways how to engage students.
• Never mind, we can see, that personal contact (word of mouth, prvakoviny, ..) with our
members totally worked again the most.
• Second great medium is internet - @website + @fanpages – this year we started to
work with online promotion effectively, I guess;)
• In this RCTM also posters worked well, as a some kind of support of our other
activities. (much better than leafleats)
21. SPRING 2012
1. From a friend – 34%
2. Posters – 13%
3. Class shouts – 10%
22. SPRING 2012
• In spring RCTM it‘s harder to engage students – we don‘t have any „prvákoviny“
events and so on – that‘s why we must focus on another way how to engage
people physically - class shouts, events, …
• Last year worked the most recommendations from friends again.
• Also students were approached by posters and class shouts in this RCTM.
23. FALL 2011
1. Prvákoviny – 21%
2. From a friend – 19%
3. Posters – 13%
24. FALL 2011
• Last year we had the most of applications from „prvákoviny“ again (or other
events for 1st year students).
• Again we have seen that the recommendation from a friend works best.
• I'm not really sure how the poster really work, but certainly we again confirmed
that people notice them and help them to recognize and summarize the whole
campaign.
25. SUMMARY
• Everybody knows that recommendations from friends works best, but when we plan a
campaign, it can‘t be influenced (from PR side – it‘s mainly work of TMs to have
satisfied members)
• We might think about some form of cooperation with „prvákoviny“ - share GCPs or
eventually suggest a general concept for the less experienced LCs – because it brings
most applications.
• In today's social and internet world, we have to continue with online promo and develop
the quality of our channels:
– Facebook – learn better how to communicate with people, give a reason why they should
be fans
– Web – have complete and understandable information for students here and sell them
membership also trough web
