Social Media,
LindaEnterprise & You
 The Skrocki
Sr. Engineering Program Mgr.

Sun Blogs, Wikis, Forums
 Deirdre Straughan...
Social Media Explosion
 Platforms for photo
 sharing, video sharing
 and blogging are the
 fastest growing web
 brands
 So...
Why Engage?
    Experience serendipitous connections
•
•   Collaborate with others who share your passion
    Engage direc...
Sun's Community Galaxy




                         4
Sun Blogs
Overview
• 4,268 Bloggers
  (16% of all employees)
• 5,224 Blogs
• 128k Posts
• 140k Comments
• 22M Page Views 2...
Sun Wikis
Overview
• Sun & Non Sun
  Contributors
• 71k Users
• 23k Pages
• 270k Revisions
• 4,459 Comments
• 4.5M Page Vi...
Sun Forums
Overview
    919k Contributors
•
    900k Threads
•
    4M Messages
•
    66M Page views 2008
•




           ...
Sun Audio Sharing
http://www.blogtalkradio.com/stations/sunradio




                                                 8
Sun File Sharing




                   9
Sun Video Sharing
http://channelsun.sun.com




                            7




                                10
Sun Learning eXchange
http://slx.sun.com




                        11
Sun Planets




              12
Sun on Twitter




                 13
Sun on Facebook




                  14
Sun in Second Life
http://slurl.com/secondlife/Sun%20Microsystems/230/96/24




                                          ...
More Community content on Sun.com




                                    16
Realized Value
 • Twitter: the globally distributed virtual water cooler
   > Driven awareness of company-wide initiatives...
More Realized Value
 • SmugMug's CEO blog post about why he chose Sun:
   > “ Their CEO blogs, and he blogs in an open and...
Questions?
Thanks!

Deirdre Straughan
blogs.sun.com/deirdre
twitter.com/DeirdreS

Linda Skrocki
blogs.sun.com/lskrocki
twi...
Girl Geek Dinner Presentation
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Girl Geek Dinner Presentation

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Sun Microsystems
Broomfield, CO
March 5, 2008
http://www.facebook.com/event.php?eid=48109642854

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Girl Geek Dinner Presentation

  1. 1. Social Media, LindaEnterprise & You The Skrocki Sr. Engineering Program Mgr. Sun Blogs, Wikis, Forums Deirdre Straughan Community Builder & Videoblogger Linda Skrocki Community Engineering Program Manager
  2. 2. Social Media Explosion Platforms for photo sharing, video sharing and blogging are the fastest growing web brands Social media democratizes the Web – enables everyone to entertain, educate, and inform each other creatively •Data source: Hitwise.com 2
  3. 3. Why Engage? Experience serendipitous connections • • Collaborate with others who share your passion Engage directly with the experts • Contribute to the sum of all knowledge • • Drive awareness of your initiative Advance a cause • It's the new resume • 3
  4. 4. Sun's Community Galaxy 4
  5. 5. Sun Blogs Overview • 4,268 Bloggers (16% of all employees) • 5,224 Blogs • 128k Posts • 140k Comments • 22M Page Views 2008 • Jonathan Schwartz's (Sun CEO) blog: http://blogs.sun.com/jonathan 5
  6. 6. Sun Wikis Overview • Sun & Non Sun Contributors • 71k Users • 23k Pages • 270k Revisions • 4,459 Comments • 4.5M Page Views 2008 6
  7. 7. Sun Forums Overview 919k Contributors • 900k Threads • 4M Messages • 66M Page views 2008 • 7
  8. 8. Sun Audio Sharing http://www.blogtalkradio.com/stations/sunradio 8
  9. 9. Sun File Sharing 9
  10. 10. Sun Video Sharing http://channelsun.sun.com 7 10
  11. 11. Sun Learning eXchange http://slx.sun.com 11
  12. 12. Sun Planets 12
  13. 13. Sun on Twitter 13
  14. 14. Sun on Facebook 14
  15. 15. Sun in Second Life http://slurl.com/secondlife/Sun%20Microsystems/230/96/24 15
  16. 16. More Community content on Sun.com 16
  17. 17. Realized Value • Twitter: the globally distributed virtual water cooler > Driven awareness of company-wide initiatives > Enabled collaboration and a sense of team unity > Built fruitful business relationships between Sun & the market place • 900k forums threads > Community self-resolving support issues > Possible leads > Advocates of Sun • 128k thousand marketplace conversations on blogs • 270k collaborative wiki page revisions between Sun & non Sun content contributers 17
  18. 18. More Realized Value • SmugMug's CEO blog post about why he chose Sun: > “ Their CEO blogs, and he blogs in an open and honest way. Yes, this was a key selling point for me.” > “Lots of Sun employees use SmugMug. They rallied to make sure we were talking to the right people.” • Shared our blogging experiences with the United Nations • CEO collaborates with SEC Chairman to improve policy that enables companies to use the web for financial announcements • Deals are won against competitors because of social network based business relationships 18
  19. 19. Questions? Thanks! Deirdre Straughan blogs.sun.com/deirdre twitter.com/DeirdreS Linda Skrocki blogs.sun.com/lskrocki twitter.com/lskrocki

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