Girl Geek Dinner Presentation

Social Media, LindaEnterprise & You The Skrocki Sr. Engineering Program Mgr. Sun Blogs, Wikis, Forums Deirdre Straughan Community Builder & Videoblogger Linda Skrocki Community Engineering Program Manager

Social Media Explosion Platforms for photo sharing, video sharing and blogging are the fastest growing web brands Social media democratizes the Web – enables everyone to entertain, educate, and inform each other creatively •Data source: Hitwise.com 2

Why Engage? Experience serendipitous connections • • Collaborate with others who share your passion Engage directly with the experts • Contribute to the sum of all knowledge • • Drive awareness of your initiative Advance a cause • It's the new resume • 3

Sun's Community Galaxy 4

Sun Blogs Overview • 4,268 Bloggers (16% of all employees) • 5,224 Blogs • 128k Posts • 140k Comments • 22M Page Views 2008 • Jonathan Schwartz's (Sun CEO) blog: http://blogs.sun.com/jonathan 5

Sun Wikis Overview • Sun & Non Sun Contributors • 71k Users • 23k Pages • 270k Revisions • 4,459 Comments • 4.5M Page Views 2008 6

Sun Forums Overview 919k Contributors • 900k Threads • 4M Messages • 66M Page views 2008 • 7

Sun Audio Sharing http://www.blogtalkradio.com/stations/sunradio 8

Sun File Sharing 9

Sun Video Sharing http://channelsun.sun.com 7 10

Sun Learning eXchange http://slx.sun.com 11

Sun Planets 12

Sun on Twitter 13

Sun on Facebook 14

Sun in Second Life http://slurl.com/secondlife/Sun%20Microsystems/230/96/24 15

More Community content on Sun.com 16

Realized Value • Twitter: the globally distributed virtual water cooler > Driven awareness of company-wide initiatives > Enabled collaboration and a sense of team unity > Built fruitful business relationships between Sun & the market place • 900k forums threads > Community self-resolving support issues > Possible leads > Advocates of Sun • 128k thousand marketplace conversations on blogs • 270k collaborative wiki page revisions between Sun & non Sun content contributers 17

More Realized Value • SmugMug's CEO blog post about why he chose Sun: > “ Their CEO blogs, and he blogs in an open and honest way. Yes, this was a key selling point for me.” > “Lots of Sun employees use SmugMug. They rallied to make sure we were talking to the right people.” • Shared our blogging experiences with the United Nations • CEO collaborates with SEC Chairman to improve policy that enables companies to use the web for financial announcements • Deals are won against competitors because of social network based business relationships 18

Questions? Thanks! Deirdre Straughan blogs.sun.com/deirdre twitter.com/DeirdreS Linda Skrocki blogs.sun.com/lskrocki twitter.com/lskrocki

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http://www.vococreative.com	21
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Girl Geek Dinner Presentation

by Linda Skrocki

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