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Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
Girl Geek Dinner Presentation
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Girl Geek Dinner Presentation

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Sun Microsystems …

Sun Microsystems
Broomfield, CO
March 5, 2008
http://www.facebook.com/event.php?eid=48109642854

Published in: Technology
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  • 1. Social Media, LindaEnterprise & You The Skrocki Sr. Engineering Program Mgr. Sun Blogs, Wikis, Forums Deirdre Straughan Community Builder & Videoblogger Linda Skrocki Community Engineering Program Manager
  • 2. Social Media Explosion Platforms for photo sharing, video sharing and blogging are the fastest growing web brands Social media democratizes the Web – enables everyone to entertain, educate, and inform each other creatively •Data source: Hitwise.com 2
  • 3. Why Engage? Experience serendipitous connections • • Collaborate with others who share your passion Engage directly with the experts • Contribute to the sum of all knowledge • • Drive awareness of your initiative Advance a cause • It's the new resume • 3
  • 4. Sun's Community Galaxy 4
  • 5. Sun Blogs Overview • 4,268 Bloggers (16% of all employees) • 5,224 Blogs • 128k Posts • 140k Comments • 22M Page Views 2008 • Jonathan Schwartz's (Sun CEO) blog: http://blogs.sun.com/jonathan 5
  • 6. Sun Wikis Overview • Sun & Non Sun Contributors • 71k Users • 23k Pages • 270k Revisions • 4,459 Comments • 4.5M Page Views 2008 6
  • 7. Sun Forums Overview 919k Contributors • 900k Threads • 4M Messages • 66M Page views 2008 • 7
  • 8. Sun Audio Sharing http://www.blogtalkradio.com/stations/sunradio 8
  • 9. Sun File Sharing 9
  • 10. Sun Video Sharing http://channelsun.sun.com 7 10
  • 11. Sun Learning eXchange http://slx.sun.com 11
  • 12. Sun Planets 12
  • 13. Sun on Twitter 13
  • 14. Sun on Facebook 14
  • 15. Sun in Second Life http://slurl.com/secondlife/Sun%20Microsystems/230/96/24 15
  • 16. More Community content on Sun.com 16
  • 17. Realized Value • Twitter: the globally distributed virtual water cooler > Driven awareness of company-wide initiatives > Enabled collaboration and a sense of team unity > Built fruitful business relationships between Sun & the market place • 900k forums threads > Community self-resolving support issues > Possible leads > Advocates of Sun • 128k thousand marketplace conversations on blogs • 270k collaborative wiki page revisions between Sun & non Sun content contributers 17
  • 18. More Realized Value • SmugMug's CEO blog post about why he chose Sun: > “ Their CEO blogs, and he blogs in an open and honest way. Yes, this was a key selling point for me.” > “Lots of Sun employees use SmugMug. They rallied to make sure we were talking to the right people.” • Shared our blogging experiences with the United Nations • CEO collaborates with SEC Chairman to improve policy that enables companies to use the web for financial announcements • Deals are won against competitors because of social network based business relationships 18
  • 19. Questions? Thanks! Deirdre Straughan blogs.sun.com/deirdre twitter.com/DeirdreS Linda Skrocki blogs.sun.com/lskrocki twitter.com/lskrocki

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