Give to Get: Real-World Dividends from Social Networking

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Presentation given to the Boston Knowledge Management Forum on March 31, 2009

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Give to Get: Real-World Dividends from Social Networking

  1. 1. Give to Get: Real-World Dividends from Social Networking Presentation to the Boston KM Forum 31 March 2009 1
  2. 2. About Me • SharePoint Consultant with Knowledge Management Associates • Mobile knowledge worker • Project teams I work with are agile, constantly changing, never all in the room at the same time. 2
  3. 3. I’m a Consumer • Flickr photos • Q&A from community members • Articles & opinion about companies/products/topics • Blog content • Reviews • SlideShare • YouTube videos • Wikipedia 3
  4. 4. I’m a Producer • Flickr photos • Blog content • SlideShare • Forum questions & answers • Reviews • Delicious Links 4
  5. 5. Day in the life • Check company news before going to clients / check profiles of those w/whom I’m meeting • Change IM status so co-workers know where I am • Encounter issue at client site – research blogs, ask community (Twitter for fast response) • Link to good information on delicious • Take screenshots, upload to Flickr • Blog solutions w/screenshots • Share delicious links with clients • Search People info @client sites 5
  6. 6. Daily How I Use The Tools Weekly Monthly or occasionally Member Producer Consumer Since Flickr 11/9/05 Delicious 8/15/06 Blog 9/13/06 FaceBook 10/6/06 LinkedIn 10/20/2006 Twitter 12/19/06 SlideShare 2/15/09 KMA SharePoint Client SharePoint 6
  7. 7. How social tools serve me • Finding answers • Making connections – personal & professional. (Not just with colleagues but with partners, vendors, clients, as well as competitors, and those doing similar or complementary work in other locations.) • Creativity • My brand • My company • Ear to the ground / Having a grasp on what’s coming next • Maintaining relevance • The potato chip / coffee break 7
  8. 8. Recommendations 8
  9. 9. Reciprocate 9
  10. 10. Turn Chaos into Order • Simplify • Filter • Use tools • Measure 10
  11. 11. Find Yourself 11
  12. 12. Warnings & Concerns 12
  13. 13. The information that flows through these tools is difficult to capture. 13
  14. 14. Employees may break regulations by participating in informal discussions. 14
  15. 15. Most of these tools come with their own email account… 15
  16. 16. ...and their own profile. 16
  17. 17. These tools are a threat to national security. 17
  18. 18. You could get fired. 18
  19. 19. These tools might not be there next week. 19
  20. 20. Conclusion 20
  21. 21. Your stories? 21
  22. 22. Resources • Joel Oleson on Successful Twitter microblogging - http://www.sharepointjoel.com/Lists/Posts/Post.aspx?List=0c d1a63d%2D183c%2D4fc2%2D8320%2Dba5369008acb&ID=11 0 • Discussion – “Why do the securities industry compliance staff have such a negative view of Linkedin and other social media?” - http://www.linkedin.com/answers/finance- accounting/financial-regulation/FIN_FRG/411279- 548650?trk=NUS_ANSW_q_title&goback=%2Ehom • Guy Kawasaki on Twitter as “Twool” - http://blog.guykawasaki.com/2008/12/how-to-use-twit.html • 10 privacy settings every facebook user should know – http://www.facebook.com/ext/share.php?sid=143902080594 &h=wWGst&u=XrmPm 22
  23. 23. Tools • Xobni • ReTweetRadar, Twitterific, Twitrans, TwitSpy, Twilert, TweetDeck, TwitPic, TwitterFox, Twitstat, Tweetrush, Twitterfeed, Tweetpotato, Splitweet, Qwitter, Twhirl, Power Twitter • Company Buzz for LinkedIn • Google alerts • Delicious toolbar 23
  24. 24. For Microsoft SharePoint users: • Managing Social Networking with MOSS 2007 - http://go.microsoft.com/fwlink/?LinkID=98123 &clcid=0x409 • How to Get the Most Value from Social Computing for Business with Microsoft - http://download.microsoft.com/download/a/c /2/ac2fd45a-7749-43dc-9047- ceaea078a221/Get_the_Most_Value_from_So cial_Computing_for_Business.doc 24
  25. 25. Of Additional Interest • 10 creative uses for Twitter - http://www.sitepoint.com/blogs/2008/12/18/ the-10-most-creative-uses-for-twitter/ • Surgeons send 'tweets' from operating room - http://www.cnn.com/2009/TECH/02/17/twitt er.surgery/index.html • Student twitters his way out of jail - http://www.cnn.com/2008/TECH/04/25/twitt er.buck/index.html 25
  26. 26. Photo Credits Slide # Title & Author 2 Untitled by Winslow Martin 3 “Books” by Markus Moning 4 “Answering the nation's need for womanpower, Mrs. Virginia Davis made arrangement for the care of her two children…” from the Library of Congress 8 “Direction Signs” by Homer Simpson’s Donut 9 “Giving Thanks” by TheAlieness GiselaGiardino²³ 10 “chaos and order” by noniphon 12 “Commit No Nuisance Sign London” by greenwood100 13 “MX007S20 World Bank” - World Bank Photo Collection 14 “The line is in!” by Valerie Rice / zwanzig on Flickr 15 “Christmas Mail (LOC)” – Library of Congress 26
  27. 27. Photo Credits continued Slide # Title & Author 17 “One of America's new warships of the air, a mighty YB-17 bomber…” by Library of Congress 18 “Failwhale Desktop” by PJ for President 19 Various sources on Flickr 20 “Three Rivers Petroglyph Site 7/7” by Richard Johnson, a.k.a. rovingmagpie on Flickr 21 “Interviewing an Hysterical Witness to the Marachino Cherry Murder” by ricko 27
  28. 28. Thank You! Sadie Van Buren svanburen[at]kmainc.com Blog http://amatterofdegree.typepad.com/a_matter_of_degree/ Del.icio.us http://del.icio.us/sadalit Twitter http://twitter.com/Sadalit Flickr http://www.flickr.com/photos/sadalit/ Blip http://blip.fm/sadalit Also LinkedIn, Facebook, MySpace… 28

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