Get your head out of your inbox

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using social to alleviate business pains previous attempted by email

using social to alleviate business pains previous attempted by email

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  • Great deck Louis!
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  • Thanks for opening the conversation!
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  • Louis, I really like the context of the examples discussing example problems/needs and how one might approach them using social capabilities. I would like to see more of this since this is really the barrier I see/feel in this space. If I have a question, what community do I go to to search or post a question? When do I post the question to a profile board vs. a community forum? What works best for what type of need?
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  • Hi Louis - Great job. Thanks! I'm planning to kick off a 'No Email Day' on 11/11/11, here at BASF. Thereafter encourage one day a month. I think lots of people agree with this theoretically but it's something you have to do before it becomes tangible. We'll be blogging about people's experiences and lessons learned. Posting a link to this on our internal Connect site.
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  • Great slide deck, as usual!
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  • this is the topic of a recently released book by Steven Johnson, titled "Where good ideas come from- The natural history of innovation". In his book, Johnson points out a couple of interesting observations that I'd like to start with.
  • First, rarely do innovative ideas just pop out of nowhere. Most exceptional ideas begin life as a mere hunch...a half-baked thought that rattles around in our brain. Some of these keep us awake at night, NOTE: You can consider taking out this and the next 3 slides and replacing it with one that actually plays the YouTube video referenced. It’s very good and works well with audiences. If you need help embedding the video, let me know (Louis Richardson)
  • while others plant themselves in our mind and then might even go dormant for some period.
  • But what often happens is that your hunch is introduced to a hunch lurking about in someone else's head and
  • that collision results in the breakthrough thought...something bigger than just the sum of their parts.
  • Now don't expect for those with the hunches to just jump out and shout to get your attention. Most innovative ideas happen below our normal attention radar scan. I remember watching a kindergarten class performing on stage. They were all issued various rhythm instruments...sticks to hit together, small blocks with sandpaper sides to brush against one another...and of course...the triangle. At the end of the few "Rhythm" songs, they were to perform a few more songs without the instruments. So as the next song started up, each kid simply took their sticks, small blocks, etc. and stuffed them in their pants pockets....except the small young lad with the triangle. Even as his classmates sang along, he struggled with storing his triangle. He would stick on edge in his pocket only to find it was too big for the opening. He shifted it around to another edge in an effort to comply and move on...but was constantly disappointed. Eventually every eye in the audience was watching him work his problem. Then like a stroke....
  • he simply put the clanger into his pocket, leaving just enough of it exposed on which to hang the triangle. He then looked up, unimpressed with himself, and joined the chorus. Of course, the entire audience almost applauded his success, which incidently caught the teacher/conductor by surprise, because she was focused on the whole performance to even see this small innovation play out. Innovations and good ideas are like that. They often happen on the fringe. Many are brilliant solutions, but may not even be fully appreciated by their inventor...because they may not see the full picture. And our managers, like the conductor, are often so focused on the specific performance that they fail to even see the innovative moments that occur.


  • 1. See what’s really going on… get your head out of your inbox
  • 2. Don’t panic Email isn’t bad
  • 3. Don’t get comfortable Email isn’t all good
  • 4. What do you feel when you think about “email”?
  • 5. What business problems have we used email to address?
  • 6. How’s that going for you?
  • 7. So what about this “social” stuff?
  • 8. Don’t panic Social isn’t bad
  • 9. Don’t get comfortable Social isn’t all good
  • 10. CEOs what “creative” leaders
  • 11. Go make that happen
    • Say what?
  • 12. To spark creativity we need to “open the conversation”
  • 13. “Where Good Ideas Come From”
    • A Natural History of Innovation by Steven Johnson
  • 14. Credit graphics to RSA Animate http:// = NugRZGDbPFU
  • 15. Credit graphics to RSA Animate http:// = NugRZGDbPFU
  • 16. Credit graphics to RSA Animate http:// = NugRZGDbPFU
  • 17. Credit graphics to RSA Animate http:// = NugRZGDbPFU
  • 18. So how might social help us address the business problems for which we have used email?
  • 19. Open the conversation. Ask questions out in the open.
  • 20.  
  • 21. Leverage the audience. Use networks to target.
  • 22.  
  • 23. Share the wealth. I can be as smart as you… just 5 minutes later
  • 24.  
  • 25. Frame to save. Conversations in context.
  • 26.  
  • 27. Capture the bright moments. Short bursts of insight.
  • 28. Innovation and good ideas often doesn’t call attention to itself
  • 29. Innovation and good ideas often doesn’t call attention to itself
  • 30. It’s easy. Low impact, High value.
  • 31. It keeps on giving. Good stuff sticks.
  • 32. So go from transactions to interactions
  • 33. Organization to Organism
  • 34. It took us a while to get here. It may take some time to get out.
    • It’s not technology, it’s culture
  • 35. Look up. Look around. Get out. It’s amazing what you’ll discover.
  • 36.  
  • 37. thank you
    • it’s been my pleasure
    Louis Richardson Social Business Evangelist IBM [email_address] Thank you. It’s been my pleasure.