2. accountable
effective
evocative
requirement
Cambridge English offers the world’s most valuable range of
English language qualifications, which are widely used in a variety
of sectors, including healthcare. With growing attention being paid
by politicians and the media to the issue of the language skills of
foreign healthcare professionals working in the UK, Emmett &
Smith identified that Cambridge English could provide insightful
commentary and take an active role in this emotive debate.
3. accountable
effective
evocative
outcomes
E&S secured feature length coverage in key medical publications
including Health Service Journal, British Medical Journal and the
Nursing Times with carefully developed, insightful commentary
that offered practical solutions to the medical authorities. Coverage
opportunities were also secured in The Lancet, Pulse, Huffington
Post and the Irish Medical Times positioning Cambridge English as
an authoritative voice on this sensitive subject.
4. accountable
effective
evocative
verdict
Stephen McKenna, Assistant Director Communications and
Stakeholder Relations at Cambridge English: “Emmett &
Smith has successfully aligned the PR to our position on
this important issue and their proactive approach to securing
coverage in the medical press has been impressive. By
adapting our core message to target a vertical sector, they
have helped us widen our reach and engage with key
stakeholders in healthcare.”