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S&OP IE EVENT January 2011

by Lora Cecere Supply Chain Insights on Apr 19, 2011

Presentation given at the S&OP IE Event on January 2011 in Las Vegas, March 2011 in Atlanta and the Extended Supply Chain Event in London

Presentation given at the S&OP IE Event on January 2011 in Las Vegas, March 2011 in Atlanta and the Extended Supply Chain Event in London

The rate of new product innovation in theCPG industry has increased fairly steadily]innovation activityclearly reinforcesthe notion thatcompetition forconsumer attentionand spending isikl l tiofferings, today s are increasingly working to develop highlytargeted products aimed at a very finitesegment of the population. This trend islikely to drive the number of productintroductions up, while tempering the overallsales potential of any single product release.Beyond this “micro-targeting” trend, though,ithi t td l t Siover the past seven years, with food andbeverage introductions climbing nearly 3%annually and non-food introductionsgrowing at an average annual rate of justunder 9%.New UPCs have grown from 7% to over15% of all moving UPCs in IRI’s CPGquickly escalating.] t d t b M t f th is another important development. Since2004, the number of unique UPCs pershopper per year has declined 9% to 361. Intoday’s transforming economy, this numberis expected to continue to fall below the 350mark before the end of 2009.Retailers are working to streamline theirshelves and simplify the consumer shoppingcategory database. Most of these areflavor/form extensions or novelty/seasonalitems brought to market in hopes ofstimulating short-term incrementalpurchases. Only a small fraction of thesenew UPCs represent new brands or majorinnovations