2. Production Producer Hideki Konno Mario Kart Wii was officially announced at the 2007 Electronic Entertainment Expo (E3); the online features and the first footage of the game was shown. During Nintendo of America CEO Reggie Fils-Aime's presentation, he unveiled the game via a trailer that showed some of the new characters and tracks. The trailer also displayed that the game would include up to twelve simultaneous racers, and that the dual-character component featured in Mario Kart: Double Dash!! was removed. Additional details of the game were later released in conjunction with the Nintendo Fall 2007 Conference held in October 2007, where it was revealed that it would include motorbikes and the Wii Wheel. New game play footage from the game was also shown, and the release date was revealed to be set for spring 2008.
3. Marketing Strategy: They used celebrities to promote the product. E.g Ant & Dec in TV ads Conventional and viralmarketing because of the use of adverts on TV and internet. Target audience; family (Redknapp family on TV ads) http://www.youtube.com/watch?v=FM7F_9fim84 Showed game play on the adverts Online website
4. Distribution Buy the game in shops/ online £29.99 new Play.com £32 Amazon £22.99 Game website
5. Consumption Multiplayer- up to 4 people at once Can play online against other people- but can not talk to them through a headphone The more you play, the more levels, cars and characters you unlock
