Magento Overview<br />How to Start a MagentoBusiness<br />                                                                ...
Agenda<br /><ul><li>Introduction
Architecture Overview
Introductory Features and Functionality Demonstration
How to Start a Magento Business?</li></li></ul><li>Magento<br />Company<br /><ul><li>Founded: 2001
115+ employees (and continuing to grow)
Headquarters: Los Angeles, CA
Increasing Revenues and Profitable Every Year</li></ul>Platform<br /><ul><li>60,000+ Merchants
Translated into 60+ languages with strong world-wide traction
Named in 2009 Forrester Wave™ of B2C eCommerce Platforms
Named in Forrester’s  2010  Market Overview: Global eCommerce Solutions Report</li></ul>“Magento is the world’s fastest gr...
Vizio<br />
Fox<br />
Flexibility with Enterprise Support and Functionality<br />
Architecture<br /><ul><li>Extensible and Upgradeable Architecture
Architecture Maintains Upgradeability with Customizations
Core
Local
Community
 Complete Flexibility on Design Look and Feel
MVC Architecture
 Core API opens platform for integration
Supports both SOAP and XML RPC protocols
Catalog
Customer
Order</li></li></ul><li>
Structural and Content Blocks<br />
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Magento overview and how sell Magento extensions

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  • Nhưcácbạnđã biết, Magento là một platform tươngđốimớichothươngmạiđiệntử. Nhưngtínhđếnbâygiờ thì đã có hơn 60,000 store đượcxâydựngtừ Magentovà cộngđồngMagentođã lênđến 400,000 user.Có 3 phiênbảnMagento: community, professional, enterprise
  • Magento Case Studies:www.magentocommerce.com/casestudiesMagento Customer Success Stories:www.magentocommerce.com/showcaseMagento Customer Interviews:www.magentocommerce.com/media/interviewsBrands on Magento:www.magentocommerce.com/brands_on_magentoMagento Blog Section for Magento Customers:www.magentocommerce.com/blog/category/magento-spotting
  • #1 lcd TV Company in USHIGH traffic site (Heavy advertising throughout 2009-2010 American football season)*196 employees total (includes 76 South Dakota and 3 international)otal revenue exceeds 2 Billion Dollars
  • http://www.foxconnect.com
  • Commercial open source model, with two editionsEnterprise Edition provides the flexibility and data ownership provided by open source, with the support, guarantees and feature-set required for Enterprise merchantsFlexible, Feature-Rich, On-Premise eCommerce PlatformsCommunity Edition – Free Open SourceEnterprise Edition – Commercial Open SourceEnterprise EditionSame Core as Community EditionUnique features that drive online revenue for merchantsDefined &amp; Predictable roadmapSLA Based SupportWarranty &amp; Indemnification
  • Commercial open source model, with two editionsEnterprise Edition provides the flexibility and data ownership provided by open source, with the support, guarantees and featurEnterprise EditionSame Core as Community EditionUnique features that drive online revenue for merchantsDefined &amp; Predictable roadmapSLA Based SupportWarranty &amp; Indemnificatione-set required for Enterprise merchants
  • Zend framework provides stable, Object Oriented Programming basis for MagentoArchitecture enables customization WHILE maintaining upgradeability to future versionsMVC Architecture provides full, 100% flexibility for frontend site design through separation of presentation layer from business logic layerAPI opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
  • API opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
  • Features to increase traffic, increase conversions and grow business
  • Manage multiple stores from one Magento instance for a variety of business needsWith Enterprise Edition, ability to restrict admin users to only one store (in addition to creating modular roles (e.g. content management, customer service, management role with ability to view reports, etc.)
  • Attract new customers with SEF platformSEF urls, autogenerated sitemap for search engines, autogenerated sitemap for on-site displayURL rewrites and management of meta information for full control
  • Powerful promotion tools using rule-based system (catalog and shopping cart price rules)EE provides ability to create dynamic customer segments and to personalize content and promotions based on segments for a tailored site experienceCreate marketing campaign landing pages with no technical knowledge necessaryRun A/B and multi-variate testsRule based assocation of products for related, up-sells and cross-sells
  • Zend framework provides stable, Object Oriented Programming basis for MagentoArchitecture enables customization WHILE maintaining upgradeability to future versionsMVC Architecture provides full, 100% flexibility for frontend site design through separation of presentation layer from business logic layerAPI opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
  • Easy- too much files EAV database model Ecommerce business
  • client requirement Idea Customer Service
  • - The only Magento partner in Vietnam.
  • Magento overview and how sell Magento extensions

    1. 1. Magento Overview<br />How to Start a MagentoBusiness<br /> Ngo Van Trung<br /> OSS Founder & CEO<br /> Trungnv@oss.com.vn <br />
    2. 2. Agenda<br /><ul><li>Introduction
    3. 3. Architecture Overview
    4. 4. Introductory Features and Functionality Demonstration
    5. 5. How to Start a Magento Business?</li></li></ul><li>Magento<br />Company<br /><ul><li>Founded: 2001
    6. 6. 115+ employees (and continuing to grow)
    7. 7. Headquarters: Los Angeles, CA
    8. 8. Increasing Revenues and Profitable Every Year</li></ul>Platform<br /><ul><li>60,000+ Merchants
    9. 9. Translated into 60+ languages with strong world-wide traction
    10. 10. Named in 2009 Forrester Wave™ of B2C eCommerce Platforms
    11. 11. Named in Forrester’s 2010 Market Overview: Global eCommerce Solutions Report</li></ul>“Magento is the world’s fastest growing eCommerce platform.”<br />
    12. 12.
    13. 13.
    14. 14. Vizio<br />
    15. 15. Fox<br />
    16. 16. Flexibility with Enterprise Support and Functionality<br />
    17. 17.
    18. 18. Architecture<br /><ul><li>Extensible and Upgradeable Architecture
    19. 19. Architecture Maintains Upgradeability with Customizations
    20. 20. Core
    21. 21. Local
    22. 22. Community
    23. 23. Complete Flexibility on Design Look and Feel
    24. 24. MVC Architecture
    25. 25. Core API opens platform for integration
    26. 26. Supports both SOAP and XML RPC protocols
    27. 27. Catalog
    28. 28. Customer
    29. 29. Order</li></li></ul><li>
    30. 30. Structural and Content Blocks<br />
    31. 31. Templates and Design<br />
    32. 32. Features and Functionality<br /><ul><li>Site Management
    33. 33. Multi-Store Management
    34. 34. Search Engine Optimization
    35. 35. Catalog Browsing
    36. 36. Product Browsing
    37. 37. Marketing and Promotion Tools
    38. 38. Checkout
    39. 39. Reporting and Analytics</li></li></ul><li>Site Management<br /><ul><li> Content Staging and Merging
    40. 40. Restrict Access per Store(s)
    41. 41. Multi-Lingual and Currency
    42. 42. Upgrade Management
    43. 43. Admin Roles and Users
    44. 44. Content Testing and Management </li></li></ul><li>
    45. 45. Multi-Store Management <br /><ul><li>Flexible Management for Many Business Uses
    46. 46. Multiple Brand Sites
    47. 47. Localized Versions of Sites
    48. 48. Main and Micro-Sites
    49. 49. Private Sales Sites
    50. 50. B2C and B2B</li></li></ul><li>Search Engine Optimization<br /><ul><li> 100% Search Engine Friendly
    51. 51. Search Engine Site Map
    52. 52. URL Rewrites give full control of URL's
    53. 53. Meta-information for products and categories
    54. 54. Auto-generated Site Map for display on site
    55. 55. Auto-Generated Popular Search Terms Page </li></li></ul><li>Catalog Browsing<br /><ul><li> Dynamic Attribute-Based Catalog for Flexibility
    56. 56. Layered Navigation
    57. 57. Product Comparison
    58. 58. Recently Viewed and Compared
    59. 59. Product Reviews and Ratings
    60. 60. Landing Pages, Banners and Personalized Content
    61. 61. Configurable Sorting</li></li></ul><li>Product Browsing<br /><ul><li> Configurable Attribute Based Detail Pages
    62. 62. Multiple Images and Zoom
    63. 63. Reviews and Ratings
    64. 64. Product Tags
    65. 65. Flexible Display Options
    66. 66. Simple (one SKU)
    67. 67. Configurable (Style Displayed with Selection)
    68. 68. Grouped (Multiple SKU’s can be displayed/ordered)
    69. 69. Bundled (Custom Configures Product or Kit)
    70. 70. Downloadable and Virtual</li></li></ul><li>Marketing and Promotion Tools<br /><ul><li> Rule-Based Promotions
    71. 71. Customer Segmentation
    72. 72. Personalized Content Display
    73. 73. Private Sales
    74. 74. Rule-Based Association of Upsells, etc. </li></li></ul><li>Checkout<br /><ul><li> Dozens of Payment Gateways
    75. 75. Alternative Payment Methods (PayPal, Google Checkout and Checkout by Amazon)
    76. 76. One-Page Checkout
    77. 77. Checkout as Guest
    78. 78. Use Existing Account
    79. 79. Ship-to-Multiple Addresses Checkout
    80. 80. Real-time rates from Major carriers
    81. 81. Store Credit and Gift Cards</li></li></ul><li>Reporting and Analytics<br /><ul><li>Dashboard view and Reporting module
    82. 82. Logging of Administrator Actions
    83. 83. Integrated with Google Analytics and Website Optimizer
    84. 84. Reports configurable and exportable
    85. 85. Sales Report
    86. 86. Abandoned Shopping Cart Report
    87. 87. Most Purchased Products Report
    88. 88. Search Terms Report
    89. 89. And more</li></li></ul><li>How to Start a MagentoBusiness?<br /><ul><li>Is it easy to build an extension?
    90. 90. What is the most important?
    91. 91. Sell your extensions on magento-connect.
    92. 92. Sell your extensions on Magestore.com</li></li></ul><li>Is it easy to build an extension?<br />
    93. 93. What is the most important?<br />
    94. 94.
    95. 95. http://www.magestore.com<br />
    96. 96. Thanks For Listening!<br />
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