Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Niche Marketing – Three Successful Business Models
1. So you’ve decided on a Niche Market, you’ve researched it, created your product and found
there’s a potential gold mine in it, now you have to decide how you’re going to set your
business up. To help you decide here are three successful models to consider.
Niche Business Model One – The Mini-Site
This is probably the most common model online based on a single niche product. Here’s the
process :
==> Buy a domain name based on your main keyword/phrase.
==> Create and set up a sales page and thank you/download page (mini-site) targeting the
niche.
==> Drive targeted traffic to the site.
==> Once established and producing revenue, find a different niche and repeat the process
again and again.
This model is relatively quick and easy to set up and requires almost zero maintenance once
it’s up and running. It also provides safety in numbers, because if one of your sites fails you still
have income from all the others.
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2. On the downside this can be quite an expensive model as each niche you target will require a
domain name and hosting for each website unless you have a hosting package which allows
you multiple domains on the same account.
Niche Business Model Two – The Network
This model is similar to the one we covered above, but in this case you have a series of
mini-sites all focusing on a main niche theme. Each mini-site is targeted at a different sub-niche
within the main theme and each site islinked to the others to produce a network. If this sounds a
little complicated, don’t worry, it’s not. Here’s how it works :
==> Choose a main theme – for example Yoga.
==> Select a series of sub niches and build a mini-site for each. This could be:
- mini-site A – Yoga for beginners
- mini-site B – Hatha Yoga
- mini-site C – Yoga mats
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3. ==> Link all the mini-sites to each other i.e. mini-site A to B and C, mini-site B to A and C etc.
==> Drive targeted traffic to the sites.
==> Keep adding more sub-niche mini-sites and linking.
As with the Mini-Site model this is relatively quick and easy to set up, though it does require a
little more work to establish the cross-linking of all the sites. But there is an added advantage
here that the reciprocal linking should help improve search engine ranking for each site.
This model is also relatively maintenance free once set up, apart from checking that all the links
are working properly from time to time. As with model one, it also provides safety in numbers
and separate income streams.
But like model one, this can also be quite expensive as each sub-niche you target will require a
separate domain name and hosting etc.
Niche Business Model Three – The Content Site
This model is similar to number two except that the income streams come “not” from linking
individual mini-sites, but from linking the different sub-niche sections within the same domain.
Here’s how this one works :
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4. ==> Choose a main theme – we’ll stick with Yoga again.
==> Select a series of sub niches, for example:
- Yoga for beginners
- Hatha Yoga
- Yoga mats
==> Build content in the form of sales pages, product reviews, articles, tips, RSS feeds etc.
around each sub-niche.
==> Create links between each sub-niche using a relevan keyword/phrase as the link name.
You could also use a site map to link all the pages in the website together.
==> Drive targeted traffic to the sub-niche pages.
==> Keep adding more sub-niches and linking.
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