WIP : Distributed Content for a Branded Framework

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Without any doubt, a work in progress. The first skeleton outline of a document I am writing to explore how portable content / portable applications / distributed content can work for brands. I might touch on where branded content blurs with media. All thoughts, comments and criticisms are most welcome! Thanks :)

Business Technology

The Future Is Simple
Distributed Content for a Branded Framework

The Present
• The Corporate Hub Model

• Relies on consistent web trafﬁc to a single
location with content that changes ‘seasonally’

• Consumers are consuming content on-the-ﬂy
from ‘lightweight’ sources for - real attention is
not being spent on Corporate Hubs

• Consumers need to be expensively and
continually prompted to visit Corporate Hubs

The Present
• The Corporate Media Model

• Bannering is still questionable, if it carries all the
weight / responsibility

• SEO is optimal, if properly implemented

• Consumers are passive respondents ignore
most banners

• Virals are not long term answers

WIP : Distributed Content for a Branded Framework

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