The Future Is Simple
Distributed Content for a Branded Framework

The Present
• The Corporate Hub Model
• Relies on consistent web traffic to a single
location with content that changes ‘seasonally’
• Consumers are consuming content on-the-fly
from ‘lightweight’ sources for - real attention is
not being spent on Corporate Hubs
• Consumers need to be expensively and
continually prompted to visit Corporate Hubs

The Present
• The Corporate Media Model
• Bannering is still questionable, if it carries all the
weight / responsibility
• SEO is optimal, if properly implemented
• Consumers are passive respondents & ignore
most banners
• Virals are not long term answers