Who	
  Updates	
  Publisher	
  
Metadata	
  and	
  Why?	
  
Downstream	
  Vendors	
  on	
  What	
  Happens	
  to	
  
Publi...
Moderator	
  and	
  Panelists	
  
Moderator	
  
•  Renée	
  Register,	
  DataCurate	
  LLC	
  

Panelists	
  
•  Sam	
  De...
Downstream	
  Metadata	
  Survey	
  
1.  Which	
  metadata	
  elements	
  are	
  oQen	
  changed	
  and	
  why	
  
are	
  ...
Most	
  Common	
  Changes	
  
• 
• 
• 
• 
• 
• 

Title/SubHtle	
  
Contributor	
  
Series	
  
Subject	
  
PublicaHon	
  Da...
Why	
  Change	
  Title/SubHtle?	
  
•  Non-­‐Htle	
  informaHon	
  included	
  in	
  the	
  Htle	
  
field	
  is	
  moved	
...
Why	
  Change	
  Contributor?	
  
•  Make	
  names	
  consistent	
  across	
  Htles	
  by	
  
using	
  a	
  name	
  author...
Why	
  Change	
  Contributor?	
  
•  Move	
  InformaHon	
  included	
  in	
  the	
  
contributor	
  field	
  to	
  correct	...
Why	
  Change	
  Series?	
  
•  Move	
  series	
  names	
  from	
  incorrect	
  fields	
  to	
  the	
  
series	
  field	
  	...
Why	
  Change	
  Subject?	
  
•  Replace	
  general	
  subjects	
  with	
  more	
  specific	
  
subjects	
  
•  Replace	
  ...
Why	
  Change	
  PublicaHon	
  Date?	
  
•  Vendors	
  work	
  closely	
  with	
  publishers	
  on	
  
publicaHon	
  date	...
Why	
  Change	
  Price?	
  
•  Vendors	
  regularly	
  compare	
  prices	
  received	
  in	
  
metadata	
  files	
  to	
  a...
Common	
  reasons	
  for	
  changes	
  
•  Standard	
  quality	
  checks	
  idenHfy	
  changes	
  needed	
  
–  Vendors	
 ...
Metadata	
  most	
  oQen	
  added	
  
EdiHon	
  	
  
•  Metadata	
  licensed	
  or	
  
created	
  in-­‐house	
  
Series	
 ...
Common	
  reasons	
  for	
  adding	
  metadata	
  
•  Known	
  informaHon	
  about	
  the	
  book	
  is	
  not	
  supplied...
Ingram	
  Book	
  in	
  Hand	
  changes	
  made	
  (1600	
  Htles	
  tested)	
  
Changes made
Features Added
Illustrations...
Examples	
  
Title	
  and	
  SubHtle	
  
Sam	
  Dempsey	
  
Vice	
  President	
  of	
  Data	
  Management	
  
Title	
  and	
  Sub8tle	
  
<Htle>	
  
	
  	
  	
  	
  	
  	
  <b202>01</b202>	
  
	
  	
  	
  	
  	
  	
  <b203>The	
  Fi...
<Htle>	
  
	
  	
  	
  <b202>01</b202>	
  
	
  	
  	
  <b203><![CDATA[This	
  Heart	
  Within	
  Me	
  Burns	
  –	
  From	...
<Htle>	
  
	
  	
  	
  	
  <b202>01</b202>	
  
	
  	
  	
  	
  <b203>IntroducHon	
  to	
  Documentary,	
  	
  
	
  	
  	
 ...
<Title>How	
  ODawa	
  Spends	
  Series,	
  Volume	
  33</Title>	
  
<Sub_Title>How	
  ODawa	
  Spends,	
  2012-­‐2013	
  ...
ISBN	
  

Title	
  

Series	
  Title	
  

Losing	
  Hope:	
  Book	
  
One	
  of	
  the	
  Sienna	
  St.	
  
9781622861132	...
ISBN	
  

Title	
  
#06	
  Sherlock	
  Holmes	
  
and	
  the	
  Adventure	
  of	
  
9780761368175	
   the	
  Sussex	
  Vam...
<Htle>	
  
	
  	
  	
  	
  <b202>01</b202>	
  
	
  	
  	
  	
  <b203>Brief	
  Guide	
  -­‐	
  Global	
  Warming,	
  A</b20...
<Htle>	
  
	
  	
  	
  <b202>01</b202>	
  
	
  	
  	
  <b203>Mas	
  Alla	
  Del	
  Escandalo</b203>	
  
	
  	
  	
  <b029>...
Metadata	
  
inconsistent	
  with	
  
Title	
  page	
  
Metadata	
  Title:	
  	
  
Dive-­‐Bomber	
  &	
  
Ground-­‐ALack	
...
Metadata	
  
inconsistent	
  with	
  
Title	
  page	
  
Metadata	
  Title:	
  
An	
  Illustrated	
  
History	
  of	
  Indi...
Best	
  PracHces	
  for	
  Title	
  
-­‐  Properly	
  field	
  elements:	
  	
  
-­‐  SubHtle,	
  Series,	
  Series	
  #,	
...
Examples	
  
Contributors	
  
Review	
  Quotes	
  
Richard	
  Stark,	
  Director	
  Product	
  Data	
  	
  
Good	
  pracHce:	
  	
  Contributor	
  names	
  
•  As	
  disHnct	
  fields,	
  the	
  least	
  you	
  can	
  do	
  is:	
  ...
Good	
  pracHce:	
  	
  Contributor	
  names	
  
  Titles	
  before	
  names	
  or	
  prefixes	
  to	
  en8re	
  names	
  ...
Good	
  pracHce:	
  	
  MulHple	
  contributors	
  
•  Support	
  for	
  three	
  to	
  five	
  contributors	
  is	
  a	
  ...
Good	
  pracHce:	
  	
  Contributor	
  role(s)	
  
•  You	
  need	
  to	
  specify	
  who	
  did	
  what	
  
–  “author”	
...
Contributor	
  Name	
  
Mapping	
  all	
  variants	
  to	
  an	
  authority	
  controlled	
  form	
  of	
  the	
  name	
  ...
Contributor	
  Authority	
  Control	
  	
  
Tolstoi	
  ,	
  Count	
  Lev	
  
Tolstoi	
  ,	
  Graf	
  Leo	
  N.	
  
Tolstoi...
ISNI:	
  	
  Interna8onal	
  Standard	
  
Name	
  Iden8fier	
  
•  Each	
  Public	
  iden8ty	
  of	
  a	
  given	
  Party	
...
Character-­‐Set	
  &	
  Spelling	
  
Differences	
  Don’t	
  Change	
  the	
  ISNI	
  
•  Günter	
  Graß,	
  Guenter	
  Gra...
Good	
  pracHce:	
  	
  Review	
  quotes	
  
Infinite	
  City:	
  	
  

<produc8den8fier>	
  
A	
  San	
  Francisco	
  Atlas...
Bad	
  pracHce:	
  	
  Review	
  quotes	
  
<othertext>	
  
<d102>18</d102>	
  
<d104><![CDATA[<DIV><P>What	
  makes	
  a	...
Examples	
  
EdiHon	
  
Series	
  
Patricia	
  Payton,	
  Senior	
  Manager	
  
Publisher	
  RelaHons	
  and	
  Content	
 ...
First	
  EdiHon	
  

<b058><![CDATA[First	
  EdiHon]]>	
  
</b058>	
  
Numbered	
  EdiHon	
  
<Htle>	
  
<b202>01</b202>	
  
<b203>Bartending	
  101</b203>	
  
<b029>The	
  Basics	
  of	
  Mixo...
BISG	
  Best	
  PracHces	
  
Foreign	
  Language	
  EdiHon	
  

<Htle>	
  
<b202>01</b202>	
  
<b203><![CDATA[Quiero	
  a	
  mi	
  
papa	
  Porque	
  (...
Special	
  EdiHon	
  

<Htle>	
  
	
  	
  	
  	
  	
  	
  <b202>01</b202>	
  
	
  	
  	
  	
  	
  	
  <b203>Harold	
  and	...
BISG	
  Best	
  PracHces	
  
Series	
  
StandardizaHon	
  of	
  Series	
  Name	
  
<series>	
  
<b018>The	
  Haruhi	
  Suzumiya	
  Series</b018>	
  
</series>	
  ...
Bowker	
  Best	
  PracHce	
  
Series	
  SubHtle	
  
<series>	
  
	
  	
  	
  	
  	
  	
  <b018>Let's-­‐Read-­‐and-­‐Find-­‐Out	
  Science	
  1</b018>	
 ...
First	
  Book	
  in	
  Series	
  
<othertext>	
  
<d102>08</d102>	
  
<d103>02</d103>	
  
<d104><![CDATA[	
  
"A	
  fantas...
InternaHonal	
  Titles	
  in	
  USA	
  Feeds	
  
<Htle>	
  
<b202>01</b202>	
  
<b203>The	
  Science	
  of	
  Discworld	
 ...
Examples	
  
Subject	
  	
  
George	
  TaLersfield	
  
	
  Vice	
  President	
  of	
  Merchandising	
  
Main	
  reasons	
  for	
  changing	
  subjects	
  
•  As	
  a	
  general	
  rule	
  a	
  Htle	
  cannot	
  have	
  both	
 ...
Example	
  1	
  
An	
  African	
  Rebound:	
  A	
  Novel	
  by	
  Dan	
  Doyle	
  
FicHon	
  coded	
  as	
  non-­‐ficHon	
 ...
Example	
  1	
  
FicHon	
  coded	
  as	
  non-­‐ficHon	
  
Hardcover	
  

Ingram	
  
BISAC	
  change	
  

HIS001010	
  	
  ...
Example	
  2	
  
Ge<ng	
  Bushwise	
  on	
  Safari:	
  A	
  Young	
  Explorer’s	
  Guide	
  
by	
  Nadine	
  Clark	
  
Juv...
Example	
  2	
  
Juvenile	
  
	
  as	
  Adult	
  
Publisher	
  BISAC	
  

Ingram	
  
BISAC	
  change	
  

TRV002000	
  -­‐...
Example	
  3	
  
David	
  Busch’s	
  Canon	
  Powershot	
  G15	
  
Incorrect	
  BISAC	
  subject	
  
DAVID	
  BUSCH'S	
  C...
 3	
  	
  
Incorrect	
  BISAC	
  subject	
  
Publisher	
  BISAC	
  

Ingram	
  
BISAC	
  change	
  

	
  BUS001000	
  	
  ...
Example	
  4	
  
In	
  the	
  Name	
  of	
  Love	
  by	
  Ann	
  Rule	
  
Incorrect	
  BISAC	
  subject	
  
	
  Jerry	
  H...
Example	
  4	
  
Incorrect	
  BISAC	
  	
  (Literary	
  CriHcism)	
  
Audio	
  version	
  different	
  
Publisher	
  BISAC	...
Example	
  5	
  
InternaLonal	
  Travel	
  Maps	
  Swaziland	
  
Adult	
  with	
  juvenile	
  BISAC	
  subject	
  

Detail...
Example	
  5	
  
Adult	
  with	
  juvenile	
  ficHon	
  BISAC	
  subject	
  
Publisher	
  BISAC	
  	
  

Ingram	
  BISAC	
 ...
IdenHfying	
  Needed	
  Changes	
  
•  Strongly	
  Hed	
  to	
  processes	
  developed	
  for	
  evaluaHon	
  
and	
  mani...
Automated	
  Processes	
  
•  Audits	
  of	
  inbound	
  or	
  recently	
  added	
  metadata	
  to	
  
detect	
  missing	
...
Staff	
  Processes	
  
•  Book-­‐in-­‐hand	
  review	
  of	
  metadata	
  (for	
  the	
  
bookselling	
  vendors)	
  
•  Cl...
Where	
  Changes	
  Go	
  
Proprietary	
  databases	
  used	
  for:	
  
1.  To	
  support	
  internal	
  processes	
  such...
Benefits	
  of	
  Changing	
  Metadata	
  
•  Vendor	
  panelists	
  invest	
  significant	
  financial,	
  
technical,	
  an...
QuesHons?	
  
This	
  presentaHon	
  will	
  be	
  available	
  from	
  the	
  BEA	
  
website	
  aQer	
  the	
  conferenc...
Who updates publisher metadata and why? Downstream vendors on what happens to metadata in the supply chain. BEA 2013
Who updates publisher metadata and why? Downstream vendors on what happens to metadata in the supply chain. BEA 2013
Who updates publisher metadata and why? Downstream vendors on what happens to metadata in the supply chain. BEA 2013
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Who updates publisher metadata and why? Downstream vendors on what happens to metadata in the supply chain. BEA 2013

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Who updates publisher metadata and why? Downstream vendors on what happens to metadata in the supply chain. BEA 2013

  1. 1. Who  Updates  Publisher   Metadata  and  Why?   Downstream  Vendors  on  What  Happens  to   Publisher  Metadata  in  the  Supply  Chain  
  2. 2. Moderator  and  Panelists   Moderator   •  Renée  Register,  DataCurate  LLC   Panelists   •  Sam  Dempsey,  VP  of  Data  Management,  Baker  &  Taylor   •  Patricia  Payton,  Senior  Manager,  Publisher  RelaHons  and   Content  Development,  Bowker   •  Richard  Stark,  Director,  Product  Data,  Barnes  &  Noble   •  George  TaLersfield,  VP  of  Merchandising,  Ingram  Book  Group  
  3. 3. Downstream  Metadata  Survey   1.  Which  metadata  elements  are  oQen  changed  and  why   are  they  changed?   2.  Which  metadata  elements  are  oQen  added  and  why?   3.  How  are  needed  changes  or  addiHons  idenHfied?   4.  What  processes  are  involved  in  adding  or  changing   metadata?   5.  Where  does  vendor  metadata  go  aQer  changes  and   enhancements  are  made?   6.  What  are  the  benefits  of  changing  or  enhancing   publisher  metadata?  
  4. 4. Most  Common  Changes   •  •  •  •  •  •  Title/SubHtle   Contributor   Series   Subject   PublicaHon  Data   Status/Availability  
  5. 5. Why  Change  Title/SubHtle?   •  Non-­‐Htle  informaHon  included  in  the  Htle   field  is  moved  to  correct  fields  to  improve   display  and  search   –  Common  examples:   •  •  •  •  EdiHon   Binding   Series   Translated  Htle   •  CapitalizaHon  is  standardized  
  6. 6. Why  Change  Contributor?   •  Make  names  consistent  across  Htles  by   using  a  name  authority  file     –  Standardize  variaHons  in  names     –  Ensure  that  Htles  are  associated  with  the  correct   contributor  name   –  Some  contributor  work  is  automated  but  some   must  be  reviewed  manually  
  7. 7. Why  Change  Contributor?   •  Move  InformaHon  included  in  the   contributor  field  to  correct  fields  to   correct  fields  to  opHmize  search,  sorHng,   and  display   –  Examples:   •  •  •  Degrees  (PhD,  etc.)   Titles  (Dr.,  Pope,  etc.)   Birth/death  dates.  
  8. 8. Why  Change  Series?   •  Move  series  names  from  incorrect  fields  to  the   series  field     –  Allows  search  by  series   •  Regularly  review  books  in  series     –  Ensure  they  are  connected  to  the  correct  series   –  Ensure  consistent  informaHon  across  Htles  
  9. 9. Why  Change  Subject?   •  Replace  general  subjects  with  more  specific   subjects   •  Replace  sent  subjects  with  clearly  more   accurate  subjects   –  Examples:   •  •  Title  is  coded  with  both  JNF  (Juvenile  non-­‐ficHon)  and   JUV  (Juvenile  ficHon)  BISAC  codes   Title  is  coded  with  both  HIS  (History)  and  FIC  (FicHon)   BISAC  codes  
  10. 10. Why  Change  PublicaHon  Date?   •  Vendors  work  closely  with  publishers  on   publicaHon  date  changes     •  May  update  a  publicaHon  date  to  reflect  the   actual  date  that  the  book  is  available  to   consumers  
  11. 11. Why  Change  Price?   •  Vendors  regularly  compare  prices  received  in   metadata  files  to  actual  invoiced  prices   Why  Change  Status/Availability?   •  Updated  based  on  purchase  order   acknowledgements  and  other  supply  chain   messages   •  For  example,  physical  receipt  of  a  product   may  cause  a  change  in  status/availability  
  12. 12. Common  reasons  for  changes   •  Standard  quality  checks  idenHfy  changes  needed   –  Vendors  rouHnely  confirm  metadata  received  against   the  published  book     –  Publisher  metadata  moved  to  correct  ONIX  field   –  Periodic  data  reviews  are  also  common  and  aLempt   to  ensure:   •  •  •  Consistency  across  different  formats  of  the  same  Htle   Consistency  within  a  series   Consistency  and  standardizaHon  of  contributor  names  
  13. 13. Metadata  most  oQen  added   EdiHon     •  Metadata  licensed  or   created  in-­‐house   Series   •  Reviews   Contributor  Biography   •  Tables  of  contents   Awards   •  DescripHons   •  Covers   Media  menHons   •  Proprietary  subjects   Bestseller  menHons   and  descriptors   Title  linking  across   •  Dewey  Decimal   formats   ClassificaHon  or  other   •  Age  and  grade  level   library  metadata   •  •  •  •  •  •  • 
  14. 14. Common  reasons  for  adding  metadata   •  Known  informaHon  about  the  book  is  not  supplied   by  publisher   •  Elements  are  added  to  enhance  user  experience   and  increase  discovery  and  sales   •  Proprietary  data  for  the  vendor  is  added   •  AddiHonal  metadata  is  needed  for  the  library   market   •  Formaing  is  added  to  allow  Htles  to  link   automaHcally  
  15. 15. Ingram  Book  in  Hand  changes  made  (1600  Htles  tested)   Changes made Features Added Illustrations Added Page Count Image Scanned Country of Manufacture Added Contributor Changed Contributor Added Series Added Title Changed Contributor Deleted Subtitle Series Changed Edition # Changes 1389 960 917 623 474 374 329 261 237 237 205 166 161 % 86.8% 60.0% 57.3% 38.9% 29.6% 23.4% 20.6% 16.3% 14.8% 14.8% 12.8% 10.4% 10.1%
  16. 16. Examples   Title  and  SubHtle   Sam  Dempsey   Vice  President  of  Data  Management  
  17. 17. Title  and  Sub8tle   <Htle>              <b202>01</b202>              <b203>The  First  Phone  Call  From  Heaven  CD</b203>              <b029>The  First  Phone  Call  From  Heaven  CD</b029>    </Htle>   ONIX   -­‐  Format  in  Title  field;  use  <b012>   -­‐  Title  repeated,  with  Format,  in  SubHtle  field  
  18. 18. <Htle>        <b202>01</b202>        <b203><![CDATA[This  Heart  Within  Me  Burns  –  From                  Bedlam  to  Benidorm  (Revised  &  Updated)]]></b203>        <b030><![CDATA[This]]></b030>        <b031><![CDATA[Heart  Within  Me  Burns  -­‐  From  Bedlam                    to  Benidorm  (Revised  &  Updated)]]></b031>   </Htle>   ONIX   -­‐  SubHtle  included  in  Title  field,  no  SubHtle  field  included;   use  <b029>   -­‐  EdiHon  values  included  in  Title  field;  use  <b056>  <b058>  
  19. 19. <Htle>          <b202>01</b202>          <b203>IntroducHon  to  Documentary,                        Second  Edi8on</b203>   </Htle>   ONIX   -­‐  EdiHon  Number  in  Title  field;  use  <b057>  
  20. 20. <Title>How  ODawa  Spends  Series,  Volume  33</Title>   <Sub_Title>How  ODawa  Spends,  2012-­‐2013  :  The  Harper   Majority,  Budget  Cuts,  and  the  New  OpposiHon</Sub_Title>   Proprietary  XML  format,  not  ONIX   -­‐  Title  includes  Series  Name,  Volume  Number;  use   <b018>  <b019>   -­‐  SubHtle  repeats  Series  Name,  includes  disHncHve  Htle   elements  
  21. 21. ISBN   Title   Series  Title   Losing  Hope:  Book   One  of  the  Sienna  St.   9781622861132   James  Series   Sienna  St.  James   Excel   -­‐  Series  and  Series  Number  in  Title  field  
  22. 22. ISBN   Title   #06  Sherlock  Holmes   and  the  Adventure  of   9780761368175   the  Sussex  Vampire   Series  Title   On  the  Case  with   Holmes  and   Watson   Excel   -­‐  Series  Number  in  Title  field,  not  in  Series  Number  
  23. 23. <Htle>          <b202>01</b202>          <b203>Brief  Guide  -­‐  Global  Warming,  A</b203>   </Htle>   ONIX   -­‐  Lead  arHcle  appended;  use  <b030>  <b031>    
  24. 24. <Htle>        <b202>01</b202>        <b203>Mas  Alla  Del  Escandalo</b203>        <b029>(Beyond  the  Scandal)</b029>   </Htle>   ONIX   -­‐  TranslaHon  within  SubHtle  tag;  use  <b203>   with  <b202>06  
  25. 25. Metadata   inconsistent  with   Title  page   Metadata  Title:     Dive-­‐Bomber  &   Ground-­‐ALack   Units  of  the   LuQwaffe    
  26. 26. Metadata   inconsistent  with   Title  page   Metadata  Title:   An  Illustrated   History  of  India   Enterprise  
  27. 27. Best  PracHces  for  Title   -­‐  Properly  field  elements:     -­‐  SubHtle,  Series,  Series  #,  EdiHon,  EdiHon  #,  Volume,   Formats,    lead  arHcles,  etc.   -­‐  Match  product’s  Title  page   -­‐  Make  consistent  across  formats,  ediHons,  series   -­‐  Watch  for  misspellings,  capitalizaHon,  abbreviaHons,   truncaHons,  special  characters,  etc.   -­‐  Send  “consumer/patron”  ready  
  28. 28. Examples   Contributors   Review  Quotes   Richard  Stark,  Director  Product  Data    
  29. 29. Good  pracHce:    Contributor  names   •  As  disHnct  fields,  the  least  you  can  do  is:   –  First  name  –  all  names  preceding  the  indexing   name  of  a  person  (include  a  middle  name  here)   –  Last  name  –  the  key  or  indexing  name  of  a  person   OR   •  Corporate  Contributor  –  if  it’s  not  a  person,   don’t  use  the  fields  for  people,  use  this   instead.  
  30. 30. Good  pracHce:    Contributor  names     Titles  before  names  or  prefixes  to  en8re  names     Pope  John  Paul  II     Names  before  key  name  (includes  given  names  as  appropriate)     Robert  Louis  Stevenson     Prefixes  to  key  name(s)     Simone  de  Beauvoir       Key  name(s)  (usually  the  family  name)     Gabriel  García  Márquez       Names  a^er  key  name(s)  (including  given  names  where  appropriate)     Mao  Zedong       Suffix  a^er  key  name(s)     Reverend  Adam  Clayton  Powell,  Jr.       Qualifica8ons  and  honors  a^er  name(s)     Stephen  LaBerge,  Ph.D.       Titles  a^er  name(s)     Sarah  Ferguson,  Duchess  of  York    
  31. 31. Good  pracHce:    MulHple  contributors   •  Support  for  three  to  five  contributors  is  a   minimum  in  trade  retail  records,  but   accurately  lisHng  everyone  associated  with  the   book  is  best.   •  Support  sequence  numbering:   –  Author  order  is  important  and  metadata  records   should  give  a  clear  order  for  display.  
  32. 32. Good  pracHce:    Contributor  role(s)   •  You  need  to  specify  who  did  what   –  “author”  is  code  “A01”   –  “editor”  is  “B01”   –  “illustrator”  is  “A12”   •  If  one  contributor  fulfilled  two  roles,  repeat   the  contributor  and  assign  each  entry  its  own   role  code.  
  33. 33. Contributor  Name   Mapping  all  variants  to  an  authority  controlled  form  of  the  name  ensures  that   all  Htles  by  Leo  Tolstoy  will  be  grouped  together  rather  than  scaLered  across   mulHple  versions  of  his  name.    
  34. 34. Contributor  Authority  Control     Tolstoi  ,  Count  Lev   Tolstoi  ,  Graf  Leo  N.   Tolstoi  ,  León   Tolstoi  ,  Lev  Nicolaevici   Tolstoi  ,  Lew  Nikolajewitsch   Tolstoi  ,  Liev  Nikolaievich   Tolstoi  ,  Count  Lvof  N.           Tolstoj  ,  Lev  Nikolaevitch   Tolstoy,  Count  Lev  N.   Tolstoy,  Graf  Leo   Tolstoy,  Leo  Nikolayvich   Tolstoy,  Leo  Nikolaevich   Tolstoy,  Graf  Lev                       Tolstoy,  Lyof  N.     Leo  Tolstoy   ISNI:    0000  0004  0006  2877    
  35. 35. ISNI:    Interna8onal  Standard   Name  Iden8fier   •  Each  Public  iden8ty  of  a  given  Party  gets  its  own  ISNI:   •  Lewis  Carroll  &  Charles  Lutwidge  Dodgson  get  separate   ISNIs   •  Separate  iden88es  that  are  the  same  person  can  be   linked   •  Authors  of  the  same  name  get  dis8nct  ISNIs:   •  Thomas  Wolfe   •  Tom  Wolfe,  author  of  The  Bonfire  of  the  Vani/es   •  Tom  Wolfe,  author  of  numerous  books  on   woodcarving  
  36. 36. Character-­‐Set  &  Spelling   Differences  Don’t  Change  the  ISNI   •  Günter  Graß,  Guenter  Grass  and  Guenter  Graß  are   character  set  variances  of  the  same  Public  Iden8ty   •  Ciaikovsky,  Pjotr  Iljc  and  Пётр  Ильич  Чайковский   are  translitera8on  variances  of  the  same  public   iden8ty  and  also  receive  the  same  ISNI.   •  Pyotr  Tchaikovsky  and  Peter  Tchaikovsky  are   linguis8c  variances  of  the  same  public  iden8ty  and   again  receive  the  same  ISNI  
  37. 37. Good  pracHce:    Review  quotes   Infinite  City:     <produc8den8fier>   A  San  Francisco  Atlas   <b221>03</b221>   by  Rebecca  Solnit   <b244>9780520262508</b244>   ISBN:  9780520262508 </produc8den8fier>   <othertext>   <d102>  tag  idenHfies  the  type   <d102>08</d102>   of  text  provided.  Value  08   <d104>A  gorgeously  produced  collec8on  of  maps  and  essays.</d104>   indicates  that  the  text  is  a   review  quote.   <d107>Nikil  Saval</d107>   <d108>The  Los  Angeles  Review  of  Books</d108>   <d107>  tag  idenHfies  the  author  of   the  provided  text.  This  tag  is  only   <d109>20101103</d109>   used  when  there  is  a  named  author/ </othertext>   reviewer.   <othertext>   <d102>08</d102>   <d108>  tag  idenHfies  the  corporate  source  of   <d104>Inven8ve  and  affec8onate.</d104>   the  provided  text.    The  publicaHon    where  a   <d107>Lise  Funderburg</d107>   review  appeared  would  be  placed  here.   <d108>The  New  York  Times  Book  Review</d108>   <d109>  tag  idenHfies  the  publicaHon  date  of   <d109>20101205</d109>   the  provided  text  (review).   </othertext>   <d104>  tag  idenHfies  the  actual  text  of  the   <othertext>   review.   <d102>08</d102>   <d104>A  many-­‐layered  treat  for  any  San  Franciscan  who  thinks  she  knows  her   city.</d104>   <d107>Danielle  Sommer</d107>   <d108>KQED</d108>   <d109>20101018</d109>   </othertext>    
  38. 38. Bad  pracHce:    Review  quotes   <othertext>   <d102>18</d102>   <d104><![CDATA[<DIV><P>What  makes  a  place?  <I>Infinite  City</I>,   Rebecca  Solnit’s  brilliant  reinven8on  of  the  tradi8onal  atlas,  searches  out   the  answer  by  examining  the  many  layers  of  meaning  in  one  place,  the  San   Francisco  Bay  Area.  Aided  by  ar8sts,  writers,  cartographers,  and  twenty-­‐ two  gorgeous  color  maps,  each  of  which  illuminates  the  city  and  its   surroundings  as  experienced  by  different  inhabitants,  Solnit  takes  us  on  a   tour  that  will  forever  change  the  way  we  think  about  place.  She  explores   the  area  thema8cally—connec8ng,  for  example,  Eadweard  Muybridge’s   founda8on  of  mo8on-­‐picture  technology  with  Alfred  Hitchcock’s  filming  of   Ver8go.  Across  an  urban  grid  of  just  seven  by  seven  miles,  she  finds   seemingly  unlimited  landmarks  and  treasures—buDerfly  habitats,  queer   sites,  murders,  World  War  II  shipyards,  blues  clubs,  Zen  Buddhist  centers.   She  roams  the  poli8cal  terrain,  both  progressive  and  conserva8ve,  and   details  the  cultural  geographies  of  the  Mission  District,  the  culture  wars  of   the  Fillmore,  the  South  of  Market  world  being  devoured  by  redevelopment,   and  much,  much  more.  Breathtakingly  original,  this  atlas  of  the  imagina8on   invites  us  to  search  out  the  layers  of  San  Francisco  that  carry  meaning  for   us—or  to  discover  our  own  infinite  city,  be  it  Cleveland,  Toulouse,  or   Shanghai.  </P><P>  “A  gorgeously  produced  collec8on  of  maps  and  essays.”   —Nikil  Saval,  <I>Los  Angeles  Review  of  Books</I></P><P>  “Inven8ve  and   affec8onate.”  —Lise  Funderburg,  <I>New  York  Times  Book  Review</I></ P><P>  “A  many-­‐layered  treat  for  any  San  Franciscan  who  thinks  she  knows   her  city.”  —Danielle  Sommer,  <I>KQED</I></P></DIV>]]></d104>   </othertext>   Infinite  City:     A  San  Francisco  Atlas   by  Rebecca  Solnit   ISBN:  9780520262508   Using  CDATA  tags  is  bad   pracHce.    Data  providers   should  use  XHTML  to   provide  informaHon  on   formaing  the  text.   Using  <DIV>    tags  is  bad  is   bad  pracHce.    SeparaHng   a  secHon  of  text  can  be   handled  using  a  <P>  tag.     ConcatenaHng  review   quotes  at  the  end  of  the   jacket  copy  or  main   descripHon  is  BAD   pracHce.  
  39. 39. Examples   EdiHon   Series   Patricia  Payton,  Senior  Manager   Publisher  RelaHons  and  Content  Development  
  40. 40. First  EdiHon   <b058><![CDATA[First  EdiHon]]>   </b058>  
  41. 41. Numbered  EdiHon   <Htle>   <b202>01</b202>   <b203>Bartending  101</b203>   <b029>The  Basics  of  Mixology,  4th  EdiHon</ b029>   </Htle>   <Htle>   <b202>05</b202>   <b276>40</b276>   <b203>Bartending  101  (4E)</b203>   </Htle>   <b057>4</b057>   <b058><![CDATA[Fourth  EdiHon]]></b058>  
  42. 42. BISG  Best  PracHces  
  43. 43. Foreign  Language  EdiHon   <Htle>   <b202>01</b202>   <b203><![CDATA[Quiero  a  mi   papa  Porque  (I  Love  My  Daddy   Because  English  /   SpanishediHon)]]></b203>   </Htle>   <language>   <b253>01</b253>   <b252>spa</b252>  
  44. 44. Special  EdiHon   <Htle>              <b202>01</b202>              <b203>Harold  and  the   Purple  Crayon  50th  Anniversary   EdiHon</b203>          </Htle>  
  45. 45. BISG  Best  PracHces  
  46. 46. Series  
  47. 47. StandardizaHon  of  Series  Name   <series>   <b018>The  Haruhi  Suzumiya  Series</b018>   </series>   <Htle  textcase="02"  refname="Title"  >   <b202>01</b202>   <b203>The  DissociaHon  of  Haruhi  Suzumiya</b203>   </Htle>   <series>   <b018>Immortal    Beloved</b018>   <b019>3</b019>   </series>   <Htle  textcase="02"  refname="Title"  >   <b202>01</b202>   <b203>Eternally  Yours</b203>   </Htle>  
  48. 48. Bowker  Best  PracHce  
  49. 49. Series  SubHtle   <series>              <b018>Let's-­‐Read-­‐and-­‐Find-­‐Out  Science  1</b018>          </series>          <Htle>              <b202>01</b202>              <b203>How  a  Seed  Grows</b203>          </Htle>  
  50. 50. First  Book  in  Series   <othertext>   <d102>08</d102>   <d103>02</d103>   <d104><![CDATA[   "A  fantasHc  new  dystopian  series...LiLlefield's  compelling  wriHng  will  keep   readers  turning  pages  late  into  the  night  to  find  out  what  happens  next.   Outstanding!"  Top  Pick,  4  1/2  stars<P>  -­‐RT  Book  Reviews]]>   </d104>   </othertext>   <othertext>   <d102>08</d102>   <d103>02</d103>   <d104><![CDATA[   <P>"A  series  starter  that  will  appeal  to  fans  of  Jeff  Kinney  and  Dav  Pilkey  .  .  .  A   treat  for  all  .  .  .  And  guess  what?  It  makes  for  good  tree  house  reading."  -­‐-­‐   <I>Booklist</I><P>"Fans  of  Jeff  Kinney’s  “Diary  of  a  Wimpy   Kid”(Abrams)  and  Lincoln  Peirce’s  “Big  Nate”   series  (HarperCollins)  will  be  drawn  to  this  book,  while  parents  will  enjoy  the   absence  of  snarky  humor."  -­‐-­‐  <I>School  Library  Journal</I>]]>   </d104>   </othertext>  
  51. 51. InternaHonal  Titles  in  USA  Feeds   <Htle>   <b202>01</b202>   <b203>The  Science  of  Discworld  IV</b203>   <b029>Judgement  Day:  It's  Wizards  Vs  Priets  in  a  BaLle   for  the  Future  of  Roundworld</b029>   </Htle>  
  52. 52. Examples   Subject     George  TaLersfield    Vice  President  of  Merchandising  
  53. 53. Main  reasons  for  changing  subjects   •  As  a  general  rule  a  Htle  cannot  have  both  the  parent  and  child   of  a  specific  subject  tree   •  We  aim  for  consistency  across  formats   •  We  try  to  assign  categories  based  on  content,  not  on  the   merchandising  plans  of  the  publisher   •  Juvenile  and  YA  books  both  get  JUV  or  JNF  subject  headings,   but  not  adult  headings   •  A  book  cannot  be  both  ficHon  and  nonficHon   •  The  three  “  media  He-­‐in”  subjects  (FIC,  JNF,  and  JUV)  should     never  be  in  first  posiHon   •  We  try  to  avoid  the  General  subjects  
  54. 54. Example  1   An  African  Rebound:  A  Novel  by  Dan  Doyle   FicHon  coded  as  non-­‐ficHon   A  deep,  thought-­‐provoking  novel  of  love,  loss,  civil   unrest,  and  basketball.  It  is  1989,  and  Jim   KeaHng  has  hit  absolute  rock  boLom.  He’s   lost  his  wife  to  cancer,  his  house  to   bankruptcy,  and  his  job  as  a  college   basketball  coach  to  what  many  outsiders   believed  to  be  a  racially  insensiHve  career-­‐ ending  decision.  He  has  also  just  about  lost   his  mind,  having  slipped  into  a  bout  of   serious  depression.  ALempHng  to  pick  up  the   pieces  and  start  life  over,  Jim  returns  home   to  Worcester  and  rents  a  small  apartment.    …  Soon,  Jim  finds  himself  in  Burundi,  Africa,   where  he  is  to  create  a  basketball  league  that   will  bring  two  warring  tribes—the  Hutus  and   the  Tutsis—together  peacefully.  
  55. 55. Example  1   FicHon  coded  as  non-­‐ficHon   Hardcover   Ingram   BISAC  change   HIS001010     FIC038000   History-­‐Africa-­‐Central     FicHon  –  Sports     SPO004000     Sports    -­‐  Basketball     Ingram     Regional  Theme   added   Africa  
  56. 56. Example  2   Ge<ng  Bushwise  on  Safari:  A  Young  Explorer’s  Guide   by  Nadine  Clark   Juvenile  coded  as  adult   A  local  guide  leads  adventurers  on  safaris  into   three  surprisingly  varied  worlds:  the   bushveld,  a  river  and  a  desert.  Each   environment  brings  its  unique  flavor  to  the   adventure;  mulHple  images  (both  photos  and   illustraHons)  and  interesHng  text  introduce   the  region's  fascinaHng  wildlife  with  its   intriguing  habits  and  lifestyles.  Readers  are   encouraged  to  play  along  by  means  of   engaging  acHviHes,  games  and  quizzes,  with   answers  at  the  end  of  each  secHon.  Nature's   edible  treats  and  useful  props  are  ...    
  57. 57. Example  2   Juvenile    as  Adult   Publisher  BISAC   Ingram   BISAC  change   TRV002000  -­‐    Travel-­‐ Africa-­‐General     JNF051100  –  Juvenile   NonficHon  –     Science  and  nature  –   Environment     NAT027000  –  Nature  -­‐ JNF051150  –  Juvenile   Reference     NonficHon  –  Zoology   NAT037000  –  Nature  -­‐   JNF003000  –  Juvenile   Wildlife     NonficHon  –  Animals   –  General    
  58. 58. Example  3   David  Busch’s  Canon  Powershot  G15   Incorrect  BISAC  subject   DAVID  BUSCH'S  CANON  POWERSHOT  G15  GUIDE   TO  DIGITAL  PHOTOGRAPHY  shows  you  how,   when,  and  why  to  use  all  the  features,   controls,  and  funcHons  of  the  G15  to  take   great  photographs  and  movies.  Introductory   chapters  will  help  you  get  comfortable  with   the  basics  of  your  camera  before  you  dive   right  into  exploring  creaHve  ways  to  apply  file   formats,  resoluHon,  and  exposure.  BeauHful,   full-­‐color  images  illustrate  where  the   essenHal  buLons  and  dials  are,  so  you'll   quickly  learn  how  to  use  the  Canon   PowerShot  G15,  and  use  it  like  a  pro!  
  59. 59.  3     Incorrect  BISAC  subject   Publisher  BISAC   Ingram   BISAC  change    BUS001000      PHO024000   AccounHng  –  General     Photography  –   Techniques  –  Digital   PHO007000     Photography  –   Techniques  –   Equipment  
  60. 60. Example  4   In  the  Name  of  Love  by  Ann  Rule   Incorrect  BISAC  subject    Jerry  Harris  was  a  self-­‐made  California   millionaire  who,  at  age  forty-­‐four,  had  it  all:   booming  businesses,  yachts,  a  mansion,  a   beauHful  wife,  and  a  voice  to  rival  Elvis.  No   one  who  knew  this  well-­‐liked,  generous   man  could  make  sense  of  his  sudden   disappearance  one  autumn  night.  …  
  61. 61. Example  4   Incorrect  BISAC    (Literary  CriHcism)   Audio  version  different   Publisher  BISAC     Mass  market   paperback   Publisher  BISAC   Trade  paperback   TRU002000   TRU002000   True  Crime  –  Murder   True  Crime  –  Murder   –  General     –  General     LIT000000   Literary  CriHcism  –   General     LIT000000   Literary  CriHcism  –   General     Publisher  BISAC   Audio   Ingram  BISAC   Change   TRU003000   True  Crime  –   Organized  Crime     TRU002000   True  Crime  –   Murder  –   General    
  62. 62. Example  5   InternaLonal  Travel  Maps  Swaziland   Adult  with  juvenile  BISAC  subject   Detailed  travel  map,  scale  1:250,000,  with  an   inset  of  central  Mbabane,  a  distance  chart   and  text  informaHon  for  visitors.  
  63. 63. Example  5   Adult  with  juvenile  ficHon  BISAC  subject   Publisher  BISAC     Ingram  BISAC  Change   JUV000000    Juvenile   ficHon  –  General   TRV002000    Travel  –   Africa  –  General   TRV027000    Travel  – Maps  &  Road  Atlases    
  64. 64. IdenHfying  Needed  Changes   •  Strongly  Hed  to  processes  developed  for  evaluaHon   and  manipulaHon  of  inbound  metadata   •  RouHnely  administered  audits  of  the  enHre   database   •  All  the  vendors  maintain  specialists  for  file  review   and  manual  metadata  acHviHes    
  65. 65. Automated  Processes   •  Audits  of  inbound  or  recently  added  metadata  to   detect  missing  metadata,  formaing  problems,  and   other  errors   •  Metadata  correcHon,  normalizaHon,  addiHon  of   proprietary  data,  and  data  mapping   •  Linking  to  name  authority  files   •  Establishing  links  and  checking  for  consistency   across  Htles,  e.g.  the  same  Htle  in  different  formats,   Htles  belonging  to  the  same  series   •  AddiHon  of  licensed  metadata,  e.g.  reviews,  tables   of  contents,  etc  
  66. 66. Staff  Processes   •  Book-­‐in-­‐hand  review  of  metadata  (for  the   bookselling  vendors)   •  Close  review  of  high-­‐demand  and  high-­‐profile  Htles   •  Manual  changes  and  addiHons  based  on  audit   reports   •  Changes  and  addiHons  in  response  to  internal  staff   (buyers,  store  personnel,  etc.),  consumer,  and   publisher  reports   •  CommunicaHon  with  publishers  to  resolve  issues   discovered  through  automated  or  manual  processes  
  67. 67. Where  Changes  Go   Proprietary  databases  used  for:   1.  To  support  internal  processes  such  as  ordering,   invoicing,  etc   2.  To  populate  consumer-­‐facing  websites   3.      To  create  licensed  data  products  and  services   such  as  Books  in  Print  and  ongoing  data  feeds  to   subscribing  customers    
  68. 68. Benefits  of  Changing  Metadata   •  Vendor  panelists  invest  significant  financial,   technical,  and  staff  resources  on  metadata  to:   –  Increase  sales   –  Improve  search  engine  discoverability  and  customer   experience   –  Create  efficiencies  in     •  Internal  processes     •  Supply  chain  communicaHon   •  TransacHons   Good  metadata  =    beLer  sales  and  reduced  costs  
  69. 69. QuesHons?   This  presentaHon  will  be  available  from  the  BEA   website  aQer  the  conference.   Or  contact  Renée  Register  for  a  PDF  of  the   presentaHon.   reneeregister@datacurate.com  

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