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Writing and Speaking
                           Breakthrough

                              Motivation      Market analysis
                               Problem         Competitors
                               Solution      Underlying magic
                            Business model      Next step

                                                     Menlo Innovations
                                                                Tommy Kim

Wednesday, April 15, 2009
Mantra



                    The purpose of my life is
                 TO EXPRESS MY INNER BEING




Wednesday, April 15, 2009
Problems




                            1. Linguistic logic differences
                            2. Korean accent

Wednesday, April 15, 2009
How to get over?




Wednesday, April 15, 2009
Business Model


                    Student                  Tutor


                                   Service
                                  Provider




Wednesday, April 15, 2009
Student’s Interface
                            Sunghee Park : Choose tutor to revise your writing

                                             College : University of Pennsylvania
                                             Major : Political Science, BA
                                             Editing History : 21 papers | view feedback
                                             Customers Rating :
                                             Tuition Fee : $5 / paper



                                             College : University of Michigan, Ann Arbor
                                             Major : Electrical Engineering, BSE
                                             Editing History : 56 papers | view feedback
                                             Customers Rating :
                                             Available Time : 10-12p.m., Mon. to Fri.
                                             Tuition Fee : $8 / paper




Wednesday, April 15, 2009
Student’s Interface
                               Sunghee Park : Apply in the market

                               Topic : Internship in Menlo Innovations

                            Relevant Tags : internship, computer, international
                            Status : Waiting for revising / edit status
                            Posting Time : 5 minutes ago, 02/11/2009
                            Due time : 9 a.m., Tuesday, February
                            Number of pages : 2 pages

                                                       Edit your posting

                                Topic : Birthday party with house mates
                            Status : Revised by Michael Marcantonio, 02/09/2009

                                Topic : Comparison between iPod and iPhone
                            Status : Revised by Matt Murvey, 02/07/2009




Wednesday, April 15, 2009
Tutor’s Interface
                            Rob Cerato : Revise for your student



                               Original Version              Working Version




Wednesday, April 15, 2009
Tutor’s Interface

                                Rob Cerato : Upload your video clip

                                                        Topic : Internship in Menlo Innovations
                            Rob Cerato
                             change your profile
                             upload video clips
                             view feedbacks




                            University of Michigan
                            Financial Engineering, BA
                            History : 56 papers
                            Rating :
                            Tuition Fee : $8 / paper
                                                        Click here to copy the address of this video clip



Wednesday, April 15, 2009
Revenue Mechanism




Wednesday, April 15, 2009
Revenue Mechanism

                                  40%                 60%
                   Sunghee                          Rob


                                  Service
                                 Provider




                                 $2/paper   $3/paper * 3p = $9/hour


Wednesday, April 15, 2009
1, 2, 3




Wednesday, April 15, 2009
1, 2, 3



                                                           st ranked country
                                                                 1
                                                         in spending excessive
                                                          money on education



                  * OECD Report for Education in Korea
Wednesday, April 15, 2009
1, 2, 3



     other education
                                                            1/ of total
                                                                 2
           46%                      English education
                                           54%           education expenses
                                                             on English



                  ** National Statistic Office in Korea
Wednesday, April 15, 2009
1, 2, 3

                                                    120,000
                                      110,083
                            103,394
                                                    90,000
                83,728                                         Biggest foreign
                                                60,000
                                                                     3
                                                                 students in
                                                              consecutive years
                                                30,000

                    2006                        0
                             2007
                                      2008

                  *** U.S. Immigration and Customs Enforcement
Wednesday, April 15, 2009
Targets




Wednesday, April 15, 2009
Targets

                                        Proficiency
                                          Exam




                            Practical                 Pure
                            Purpose                  desire




Wednesday, April 15, 2009
Competitors




Wednesday, April 15, 2009
Chung Dam Institute
                                    • Targets youth education
                                    • Advanced learning model
                                    • Systematic and organized

                                    • Expensive tuition
                                    • Limited access
                                    • Unproven tutors

Wednesday, April 15, 2009
Telephone Conversation
                                    • Call from native speaker
                                    • Conversation for 10 min
                                    • Video clips, MP3 files

                                    • Small size
                                    • No star player
                                    • Expensive (i.e. $150/month )

Wednesday, April 15, 2009
Underlying Magic
                            Accent Reduction Institute
                                       Creditability
                                        • Quality Control
                                        • Guide line for Tutors
                                        • Video lectures for Students



Wednesday, April 15, 2009
Next Step




             Set a budget and   Collect samples &   Tailor program to
                resources           feedback        the specific needs


Wednesday, April 15, 2009

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Business Model Presentation

  • 1. Writing and Speaking Breakthrough Motivation Market analysis Problem Competitors Solution Underlying magic Business model Next step Menlo Innovations Tommy Kim Wednesday, April 15, 2009
  • 2. Mantra The purpose of my life is TO EXPRESS MY INNER BEING Wednesday, April 15, 2009
  • 3. Problems 1. Linguistic logic differences 2. Korean accent Wednesday, April 15, 2009
  • 4. How to get over? Wednesday, April 15, 2009
  • 5. Business Model Student Tutor Service Provider Wednesday, April 15, 2009
  • 6. Student’s Interface Sunghee Park : Choose tutor to revise your writing College : University of Pennsylvania Major : Political Science, BA Editing History : 21 papers | view feedback Customers Rating : Tuition Fee : $5 / paper College : University of Michigan, Ann Arbor Major : Electrical Engineering, BSE Editing History : 56 papers | view feedback Customers Rating : Available Time : 10-12p.m., Mon. to Fri. Tuition Fee : $8 / paper Wednesday, April 15, 2009
  • 7. Student’s Interface Sunghee Park : Apply in the market Topic : Internship in Menlo Innovations Relevant Tags : internship, computer, international Status : Waiting for revising / edit status Posting Time : 5 minutes ago, 02/11/2009 Due time : 9 a.m., Tuesday, February Number of pages : 2 pages Edit your posting Topic : Birthday party with house mates Status : Revised by Michael Marcantonio, 02/09/2009 Topic : Comparison between iPod and iPhone Status : Revised by Matt Murvey, 02/07/2009 Wednesday, April 15, 2009
  • 8. Tutor’s Interface Rob Cerato : Revise for your student Original Version Working Version Wednesday, April 15, 2009
  • 9. Tutor’s Interface Rob Cerato : Upload your video clip Topic : Internship in Menlo Innovations Rob Cerato change your profile upload video clips view feedbacks University of Michigan Financial Engineering, BA History : 56 papers Rating : Tuition Fee : $8 / paper Click here to copy the address of this video clip Wednesday, April 15, 2009
  • 11. Revenue Mechanism 40% 60% Sunghee Rob Service Provider $2/paper $3/paper * 3p = $9/hour Wednesday, April 15, 2009
  • 12. 1, 2, 3 Wednesday, April 15, 2009
  • 13. 1, 2, 3 st ranked country 1 in spending excessive money on education * OECD Report for Education in Korea Wednesday, April 15, 2009
  • 14. 1, 2, 3 other education 1/ of total 2 46% English education 54% education expenses on English ** National Statistic Office in Korea Wednesday, April 15, 2009
  • 15. 1, 2, 3 120,000 110,083 103,394 90,000 83,728 Biggest foreign 60,000 3 students in consecutive years 30,000 2006 0 2007 2008 *** U.S. Immigration and Customs Enforcement Wednesday, April 15, 2009
  • 17. Targets Proficiency Exam Practical Pure Purpose desire Wednesday, April 15, 2009
  • 19. Chung Dam Institute • Targets youth education • Advanced learning model • Systematic and organized • Expensive tuition • Limited access • Unproven tutors Wednesday, April 15, 2009
  • 20. Telephone Conversation • Call from native speaker • Conversation for 10 min • Video clips, MP3 files • Small size • No star player • Expensive (i.e. $150/month ) Wednesday, April 15, 2009
  • 21. Underlying Magic Accent Reduction Institute Creditability • Quality Control • Guide line for Tutors • Video lectures for Students Wednesday, April 15, 2009
  • 22. Next Step Set a budget and Collect samples & Tailor program to resources feedback the specific needs Wednesday, April 15, 2009