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Content & Commerce

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Meredith Interactive: conencting consumers and marketers through licensed content and commerce-enabled websites.

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Content & Commerce

  1. 1. Extending Your Reach with Branded Content
  2. 2. The Meredith Women’s Network The Leading Publisher of Branded Sites, Delivering Exceptional Experiences Around Home, Family and Lifestyle The Better Homes and Gardens Network Better Homes and Gardens Better Recipes Mixing Bowl The Real Girls Network Divine Caroline Fitness More Ladies’ Home Journal The Parents Network Parents American Baby Family Circle
  3. 3. The Better Homes and Gardens Network Where Life Happens Better Homes and Gardens Better Recipes Mixing Bowl
  4. 4. The Parents Network Keeping Moms Connected, Crib to College Parents American Baby Family Circle
  5. 5. Divine Caroline More Ladies’ Home Journal Fitness Real Girls Network For the Gamma Lifestyle
  6. 6. The Meredith Women’s Network High Engagement at Great Scale <ul><li>Coverage </li></ul><ul><li>Composition </li></ul><ul><li>Passion </li></ul><ul><li>Engagement </li></ul><ul><li>Impact </li></ul>
  7. 7. Leveraging Our Brands with Top-Quality Content <ul><li>Licensed Content builds Web ROI </li></ul><ul><ul><li>Dynamic content = Unique Visitors </li></ul></ul><ul><ul><li>Increase engagement on their sites = Time on Site </li></ul></ul><ul><ul><li>Build loyalty and stickiness = Repeat Visits </li></ul></ul><ul><ul><li>Custom content & tools = Registrations and Lead-Gen </li></ul></ul><ul><ul><li>Email campaigns drive CRM = Open Rates & CTR </li></ul></ul>
  8. 8. Content Licensing <ul><ul><li>We value our content </li></ul></ul><ul><ul><li>The Better Homes and Gardens brand is a trusted source of advice through all stages of consumers’ life—from inspiration and product selection to execution </li></ul></ul><ul><ul><li>Editorial insights and expertise </li></ul></ul><ul><ul><ul><li>Our websites reach more than 15 million people monthly </li></ul></ul></ul><ul><ul><ul><li>We publish more than 88 magazine issues in the Home category </li></ul></ul></ul><ul><ul><ul><li>More than 40 content development experts with up to 35 years of experience </li></ul></ul></ul><ul><ul><ul><li>Ongoing connection with in-market consumers via consumer panels, syndicated and proprietary research, and online communities </li></ul></ul></ul>
  9. 9. Content Licensing <ul><li>Licensing details </li></ul><ul><ul><li>A specific period and price: usually 1-, 2-, or 3-year term </li></ul></ul><ul><ul><li>Content from across Meredith: can be branded or unbranded </li></ul></ul><ul><ul><li>Content types: articles, photos, videos, recipes </li></ul></ul><ul><ul><li>Tools: some stand-alone tools that build audience engagement </li></ul></ul><ul><li>Value exchange </li></ul><ul><ul><li>Revenue </li></ul></ul><ul><ul><li>Magazine subscriptions </li></ul></ul><ul><ul><li>Traffic back to our sites </li></ul></ul><ul><ul><li>Registrations & Email subscriptions </li></ul></ul>
  10. 10. Selected Case Studies
  11. 11. AT&T Goal: engage 7 million subscribers
  12. 12. Kimberly-Clark Huggies Baby Network: relate to moms
  13. 13. Sears Manage My Home: help customers engage
  14. 14. Meredith Content Builds Engagement
  15. 15. Better Homes and Gardens: BHG.com <ul><li>One of the most-recognized lifestyle brands </li></ul><ul><li>Trusted name and content </li></ul><ul><li>Tested and vetted by experts </li></ul><ul><li>Thousands of articles, many with photographs </li></ul>URL: http://www.bhg.com/homekeeping/buying-guides/how-to-buy-big-ticket-items/selecting-a-refrigerator/
  16. 16. Editorial articles – BHG.com <ul><li>All edited and created in Web-friendly format </li></ul><ul><li>Topics that are relevant: </li></ul><ul><ul><li>Small Remodeling Projects that Add Value to Every Room </li></ul></ul><ul><ul><li>Budget Advice for Kitchen Remodels </li></ul></ul><ul><ul><li>&quot;Must Have&quot; Kitchen Features </li></ul></ul><ul><ul><li>Go Green in the Kitchen </li></ul></ul>
  17. 17. Better Homes and Gardens: BHG.com <ul><li>Tested recipes from Test Kitchen experts </li></ul><ul><li>Thousands of tagged recipes </li></ul><ul><ul><ul><li>Main dishes </li></ul></ul></ul><ul><ul><ul><li>Side dishes </li></ul></ul></ul><ul><ul><ul><li>Desserts </li></ul></ul></ul><ul><ul><ul><li>Appetizers </li></ul></ul></ul><ul><li>Most recipes have photos </li></ul><ul><ul><ul><li>Nutritional analysis </li></ul></ul></ul><ul><ul><ul><li>Method </li></ul></ul></ul><ul><li>Food articles </li></ul>URL: http://www.bhg.com/home-improvement/kitchen/gallery/small-kitchen-update/
  18. 18. Better Homes and Gardens: Slide Shows <ul><li>Thousands of beautiful 4-color images </li></ul><ul><li>All rights owned by Meredith </li></ul><ul><li>Visual way to get many ideas, packaged in timely ways </li></ul><ul><li>High engagement by users </li></ul>URL: http://www.bhg.com/decorating/room/kitchen/
  19. 19. Better Homes and Gardens: Videos URL: http://www.bhg.com/videos/m/21945655/pro-appliances-go-mainstream.htm#q=kitchen
  20. 20. Parents and American Baby: Parents.com <ul><li>The most trusted names in pregnancy & parenting </li></ul><ul><li>Quality editorial vetted by experts </li></ul><ul><li>Personal interactive tools at every stage </li></ul><ul><li>Vibrant community that is mom-to-mom </li></ul>URL: http://www.parents.com
  21. 21. 46 Content Destinations for Every Lifestage <ul><li>Includes vertical sites in: </li></ul><ul><ul><li>Recipes </li></ul></ul><ul><ul><li>Scrapbooking </li></ul></ul><ul><ul><li>Kitchen, Bath & Remodeling </li></ul></ul><ul><ul><li>Diabetic & Heart Health </li></ul></ul><ul><ul><li>Quilting </li></ul></ul>
  22. 22. How to Get Started <ul><li>Our editorial team would sit down with your team to identify the content opportunities aligned with the strategy; </li></ul><ul><li>Establish metrics of success; </li></ul><ul><li>We would recommend an initial list of engaging content for launch; </li></ul><ul><ul><li>Existing content assets </li></ul></ul><ul><ul><li>New, custom content, if applicable </li></ul></ul><ul><ul><li>Identify a content refresh cycle – frequency of updates </li></ul></ul><ul><li>We deliver the content in an appropriate format </li></ul><ul><ul><li>Word </li></ul></ul><ul><ul><li>XML feed </li></ul></ul><ul><li>Monthly status updates to check traffic patterns, consumer interest, and new content ideas </li></ul>
  23. 23. Meredith Content Generates Revenue
  24. 24. Paid Services “Decorating Inspiration” <ul><li>$19.95 </li></ul><ul><li>3 months </li></ul><ul><li>With subscription to BH&G magazine </li></ul><ul><li>Can be private-labeled for clients </li></ul>
  25. 26. Premium Services BHG Life in Photos <ul><li>Photo expression </li></ul><ul><li>Cards, calendars, greeting cards </li></ul><ul><li>Wedding announcements </li></ul><ul><li>Baby announcements </li></ul>
  26. 27. Premium Services On BHG.com: “BHG Life in Photos” <ul><li>Photo service </li></ul><ul><li>Printed goods </li></ul><ul><li>Scanning services </li></ul><ul><li>DVD making services </li></ul><ul><li>Personal services </li></ul>
  27. 28. Premium Services Personal Fitness Planner <ul><li>Fitness service to relaunch </li></ul><ul><li>1-month $5.99 </li></ul><ul><li>3-month: $17.97 </li></ul>
  28. 29. Shop BHG.com Stores <ul><li>200,000 products </li></ul><ul><li>Top categories: bedding, bath, pets, décor </li></ul><ul><li>Ave. order: $90 </li></ul><ul><li>Also on Parents, LHJ, Fitness </li></ul>
  29. 30. Premium Services BH&G Garden Club <ul><li>Garden: $9.95 </li></ul><ul><li>Access to editors in live chats </li></ul><ul><ul><li>June 4, July 2 </li></ul></ul><ul><li>Email updates </li></ul><ul><li>PDF newsletter downloads </li></ul><ul><li>Store discounts </li></ul>
  30. 31. Premium Services “Inner Circle” <ul><li>Quilting: $63.95 </li></ul><ul><li>Book, calendar, bag, emails and product sampling </li></ul>
  31. 32. Thank You Dave Kurns Director of Business Development [email_address] P: 515-284-3735 C: 515-480-3160 Twitter: @davekurns

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