The document discusses various tips for starting and running a business. It suggests embracing constraints, focusing on what won't change, and launching products quickly. It advises hiring when needed, passing on great people, and hiring managers of one. The document also recommends owning up to mistakes and speeding up changes to control damage. Overall, it provides concise advice on building a business through productivity, competition, promotion, and hiring.

1. by:
@lmalmanza

2. “if given a choice between
investing in someone who has
read Rework or has his MBA, I´m
investing in Rework every time”...
-Mark Cuban

3. !
Non based on
academic, based on
experience

4. TAKEDOWNS

5. ignore the real world

6. learning from mistakes is overrated

7. planning is guessing

8. why grow?

9. workaholism

10. enough with “entrepreneurs” --> be starter

11. wo e starter
rka owrs” --> b
planning hr eu ?
sygg o i s n verrated
ipren lss i
reh ue m gs o
“entw takes i
witih no
en ough g frre theisr
m m eal
rnin g o world
lea

12. GO

13. make a dent in the universe

14. scratch your own itch

15. start making something

16. no time is no excuse

17. draw a line in the sand

18. mission statement impossible

19. outside money is plan “2”

20. you need less than you think

21. start a business, not a startup

22. building to flip, is building to flop

23. less mass

24. d
nscra wo
o tim r sune
as e starter
a sa t n
mp e onich y k h o ur
startmaiblsinindsgisio agrotwx la
e
kusaneetn s nes p h
e ?c n > b
e s” --“2”
sespnnrittaoesitethinerrated
tine uoai s r
ahsiue shsmn
s,onrmyelnsmag t v g
ae e iw s v
mlw yo os s im o
ritee tm nsgnexc uinipup
stas“d n rk i ts os
tt l n t e b
oiuh timei istake usiech rsie le
enough w innoma mhe r
goore t
i g draw
n fr eal world
learn

25. PROGRESS

26. embrace constraints

27. build half a product, not half assed product

28. start at epicenter

29. ignore the details

30. making the call is making progress

31. be a curator

32. throw less at the problem

33. focus on what won´t change

34. tone is in your fingers

35. sell your by products

36. launch now

37. foc
us sand
nscra woon w
o tim r h ese e starter
tcu ts> b
mpeainnrn nak h o ior ua -
a ke sanicstn o nes ds c
t eu
s uo nahcs e i?l
startmaiblsmibldagihyict agrorwxsl” n-“2” d
n
sehnrwntassum r er
asinnnyeoa te
eersepcortphsesipathing rate
isle ow m p
emn xs i
tsyuooolnmn v
hyus i s
,osngideaitsr u g tu
stgs“teeemr a otcuisnoo
anior tlw b e w ai ip e
k
r dmat i n t v
n ue
oi ti t
uhell ytome istakesnsiets ssie le
´t c tch r b
enough w sinrnorawthe r
go d e
om
i m han
i ng f eal worle gd
learn

38. PRODUCTIVITY

39. illusions of agreegments

40. reasons to quit

41. interruptions is the enemy of productivity

42. meeting are toxic

43. good enough is fine

44. quick wins

45. don´t be a hero

46. go to sleep

47. your estimates suck

48. long lists don´t get done

49. make tiny decisions

50. foc
us sand
onew
m
nscrla e o
o tim w r h ese e starter
tpu ts> b
puekabdagiisat h eeioxcdon2
meaninreecno nogsr sa -
hnhs o sseduce i?l
start maklamesunohy g agrorlwetsl” n-“e ” ed
atcnt k n
a b sinetss,yitnreyai u p thing rat
i i nn doopslta e
s estimates suck r
youreseeponr´oosetmrgsuove
m renanwntemu
r dr uofysgianinitc a i
n t
illusionsmroscagreegments
anioe athouocehwia ni e
sy a s n
i e
s eeuso on im
stgs“testtlwdobamwxssru isttvp
kintltde s me
ihg liyo g i at´o ssie s rse
oiut t ll nime ist kex tc possib
wone ig trawm tc h
en ou gh l s ord ore nm the re ic an h le
rn gf o
in n al wge ld
or
l ea

51. COMPETITORS

52. don´t copy

53. decommoditize your product

54. pick a fight

55. underdo your competition

56. who cares what they are doing?

57. foc
us sand
onew
m
nscrla e o
o tim w r h ese e starter
tpu ts> b
puekabdagiisat h eeioxcdon2
meaninreecno nogsr sa -e i?l
start maklamesunohy g agrorlwetsl” n-“e ” ed
atcnt k
hnhs o sseducn
a b sinetss,yitnreyai u p thing rat
i i nn doopslta e
s whattmsomsuckdoing?
your tseeponrtheyiaare p
m renanwnwxtc e
r dr uofysgdenissr u i
n t
whoillusionsmroscagreegments r
anioe athouo´nihw a ni
sl a s
i e
kineutem n
stgs“test lwdobatiaoosetu isttvie
cares eestimatesmrgsuove
s ey ces on
ihg liyo g i at´o ssie s mse
oiu
t t ll nime ist kex tc r possib
wone ig trawm tc h
en ou gh l s ord ore nm the re ic an h le
rn gf o
in n al wge ld
or
l ea

58. EVOLUTION

59. say no by default

60. let your customers outgrow you

61. don´t confuse enthusiasm with priority

62. be at home good

63. don´t write it down

64. foc
us sand
onew
m
nscrla e o
o tim w r h ese e starter
tpu ts> b
ab eaninre tcn k o e rc a - n
puekabdagiisat h eeioxodo-“2
a h
m sinticn nho nsgsd s w ?
start maklamesunohy g agrorlwetsl” nn e ” ed
nduc
nyhorwnwlsu lsuck ve
siwhattmposep doing?
etser,teponrtheyiiaething rrat
i y edt i m
ssltuo o
your ts wsdooyoset ust
ntsngianieiss n
whoillusionsmronuo´oasittamrgsuo
sedinagreegments
m s eofrcaecehw en
anitee ae an a s i
r or uk ii t r
nbyes xm
cares´eestimates aare p
stgsodst lweoe en cu i i tvie
ihg“lnn g
d t si
oiunell iytom mistat´oxcsiecs mse ssible
tt ken t h r po
en ough wo s nordrowe the c a
l n im
igo ar hn
l ear n ing f real wge ld
or

65. PROMOTION

66. welcome obscurity

67. build an audience

68. out teach your competition

69. emulate chefs

70. go behind the scenes

71. nobody likes plastic flowers

72. press release are spam

73. forget about wall street journal

74. drug dealers get it right

75. marketing is not department // everytihing is

76. the myth of overnight sensation

77. foc
us
foc o nd d
sa an
mew
the nscusn e o
o t ilm t ese s e starter r
h e
tpu ts> b
thakly khboeeiwo a olwets”tnnse ” be starte
mematuwhrk
r mi
t ch n
mbuascnoa cw hr ioxcldc--“2
e e iyi rilaifnsio nsgn ?n w
noaatdngoag eee r uapunts>
start a mmnesrnoe t rg orudo?co - e ed
pa s y h
nkmsehinortheyilpsr hing“
masrlamtmc,thtpeagreegments 2”
o e
sei wouo´yieset er co
hatanssyrwnphrmo t wve
e ingkcei ismsuck
eiboyhihcamwlita wduan n
start illusionsundcdaoeaassssriaeetsl”p-n rrat ed
pettnesestimatesdiluxoddoing?
m enr whatg e nsntleoo tsmeg uo
nvrnnonos n
youreldaobvt t r s n
ssydt gh e p
iirus no d s
oeiaegxoegare
akia e eerg,atnrgnp sai t th
si ornakpeagreegments r
whoacaresanstsfnnhs a w assls
sofofdooso isei ms
stbsodis´ttmeoynteae´yeiltsmevie ing rat
ke
nyour erteinnrntainstiaarer pee
uon wwhatwthey suckdoing?
y s tu
s oretc
ih n c
igs n yi yda i
gg“leyt me esrctlm´o se rs
iillusions wouoneeus nn vo
dcares´wmd sneiatwxtot gs o ss
ueestimatesm tup
whohtlgnomtserossakitgw ac a
t t dritee w ob nnxmunt t
oiuneiasodst lugi at ohhtsishvieir ible
s ia
l s t tli “lror e
n s cru
h wooiuhgnnro m i eat´ccesiieins ope s
oug gh wonorld imim the treohc ntcs mti o sible
n u ngnfe o yt ewmis kiexa h a sn
e o l s o nrolg a tlni
e n learni ng i rd m e the reac anrld on
o r a wge ho
le arn i nf l woe ld
gr

78. HIRING

79. do it yourself

80. hire when it hurts

81. pass on great people

82. strangers at a cocktail party

83. resumes are ridiculous

84. years of irrelevance

85. forget about formal education

86. everybody works

87. hire managers of one

88. hire great writers

89. the best are everywhere

90. test drive employees

91. foc
us
foc o nd d
sa an
mew
the nscusn e o
o t ilm t ese s e starter r
h e
tpu ts> b
thakly khboeeiwo a olwets”tnnse ” be starte
mematuwhrk
r mi
t ch n
mbuascnoa cw hr ioxcldc--“2
e e iyi rilaifnsio nsgn ?n w
noaatdngoag eee r uapunts>
start a mmnesrnoe t rg orudo?co - e ed
pa s y h
nebsehinampetailp duin n
asrlamtmc,thtpeagreegments 2”
oyde gnegare
seinhihcnoyihset o co
hatowsyrwnwlirmw t wve
e in tle t i s suck
start illusionsundcdaoeaassssriaeetsl”p-n rrat ed
pettndriveyortheymsroang“
yourieme yss o oeseips
mtestkmestimatesdilux hddoing?
nvrngkceomn
ysouo´noiss er
nsneiaogxto e g uo
ks ts
eon yiueutci i
whoacaresanstsfnnhrus w asdls
stbsodis´ttldas,ainteae´yeiltsmevie ing rat
m enr sanobivt a h s
akia e whatgdonprsant th
rofetemployees
eeergofnrgoso is suckdoing?
usi n we i oeiat i
s k s yda s
nyour igrte onrthey en m
gg“oytomwhatwntaustiaarersvo
iillusionsawpeagreegments r
e reestimates n s
t t dritee whsntcitxh t ntat
oiuneiasodst luesrnon´ogwtsishvieir ible
dcares´wmdinttlmeensmrgs opeess
u b os e e
whohtlglnomtseroscrewxtoactup
wo s uhg lrno goi nn´cc e s msn
s l “ na mi asakhmusi i oe irn
gh l witnordiiorme tatceua it nsa pe ss
e o ti n y
nou ugh ogsfelomi ewthe reahc n ch tio ible
lon o nro mis ktlxiwg rl on
lg t a o
e n learnin ng i rd m e the reac an d
o r h oe
le arn i nf l woe ld
gr

92. DAMAGE CONTROL

93. own your bad news

94. speed changes everything

95. how to say sorry

96. put everything in the front line

97. take a deep breath

98. foc
us
foc o nd d
sa an
mew
the nscusn e o
o t ilm t ese s e starter r
h e
tpu hs> b
thakly khboeeiwo a olwetsacnnse ” be starte
mematuwhrk
r mi
t ch n
mbuascnoa cw hr ioxcl”tctun2
e e iyi rilaifnsio nsge?n a
noaatdngoag eeerr udp--“ s>
start a mmnesrnoe t rg orbndo?to t - e ed
pa s y e c-n
uipsxs ing 2”
seatntmc,yninrwnpos dileew” doing?
hpeagreegments rrat
m nnhaeinsiniamwrmon up
ese employees
p eeesseosnnanhseeug l
nvrer o o
ofo yus s
whomitestkmetshtcdaoeaassotiasdlsua o e
start illusionsunddyuotheymedodnn
caresastestimatesrgsuck v “
aklamdriveyor´oolitta lwrtho
whattleceenmsare
owoysgke i wterit
ngnnedt gih n p
s t
youribsefhihcvtioyigxssraes s w
re s nue´ a
i
ko a s
s gsods´ttldtr bnteonyelism t tih
ar oreaas ntgyirgutc i i
atbniteienme ,ahsdaenpisa eve ing rated
usi n wwhatwthey suckdoing?
signkinnrcao se ms
ihoyats s s
aerte rceiootgns t ntu
oiuneitlyourtsmssnonehwtsishvieir ible
dcares´wmdpeagreegments ss
utawostlmtieustiaareopee
s dods uofs nn e u s
“antomeestimatesmrgs rpvor
thgglritee w i atte´oxh unt t
whoillusionslerosnrdwxtoac a
t ta kom eob ak sime i i
wo s uhs“ei ro g i e t´cc n e s msn
h l oit tligylnarmen
im rn
cth n o o
ug h wonorldro i ewthe takiexa itc satpe ssib
eno oug ingnfe ogytra mis real cc g h ion le
l s n no l o n
e n learn ng ord m e the reahanrld
i o r iwoe
le arn i nf l woe ld
gr

99. CULTURE

100. you don´t create it

101. decisions are temporary

102. stop the rockstars

103. send people home at 5

104. don´t scar on the first cut

105. sound like you

106. four letter words

107. need
can´t
four letter words
easy
fast

108. ASAP is poison

110. foc
fofc d
nnd d
uc
ouso
sc m
fo u o a
ssa annd rterr
tthenss rumew
he moc ssewo
octrm w o nne esee
huess ssa e sstarte err
tphuhese b e tatartte
nyyttatomt rk
haaklmairtuhesag e erx?tlcatoe>>
tmmeakhbueechok olwnecpcc-t-“se”” be sstar
messinmfntn
mhpuanmsocwwr ahr ioexu”tctun“s b e d
ilharo i w ?s do- >
sstart aa belnanetdaohynt ra orbnrteutpn-t2 e b e
tart t ekmitntmineioitoo gnsoudrss?”nhn-- t
lbce e a e wpawnn 2
mpocmaltmwhdagreegments->ra ted
p sskcntdanihsguehrietsiedpedpintn ”
maanhtsof,windotheyirildntacuons 2
ieafnio yrwns gmn l
aoesnio,csihcamp iebsdlo u
rimsyhivnneynsila lesxth o
aarrlskmhnnnisgyr´niosserrdla n
elyyieonghvtooapoisons dc g“
sasgenetk´o i o suck
lswhatydta tu od
eaahrnccypectowreaware n n 2
sswhoillusionsuaedpaoemployees e
ttartaattestkbmeccsgooeansstodrsupdoing? te
mmuaieianestimatesasslsulo v
bcareseestimatesmtsuckv-erera
umitnttdriveyerrgayorgteueewcing“r ”
mtestASAPoyieiodislslmiaext?h””doing? d
n o ca
nyntbnnosie u
ettf rnemployees
ii ct o
ieak seonidshug p
ASAPsinaunaeo iei o
kaereldwhihisetheynnt a
art ss bakomdrivenagreegments
ke,bs gueo imr
caresanstrninelalmgxssrgiwptsw n
yourmwhatwntshrsrsare d
ofyotechw n
tudoeutiapoison
piet nstatrosevnuoggaiolaegow g a ed
adwartrgkgtnpmo iv
tgyouribmednoapgtclrmetih
eggosdewxteeegpue in r
ree siy eon ho
an ds´ttwa nhyirw´ye r i o
snnes eenn s
eeoedofvntetheydls mdoing?t
whoillusionslsgofyinagreegments r
u nie swr i t ro wisa isuck
oestpeamis m are
uitlewnrnntup ltiosen
“odoo´iuestimatesmsisshpdoing?
boileytomwhatyrceesetiaaremvg
iillusionsgst,apecmtheyetevierpee rra
snrmesestimatesnsuck
nnaiaarosoltyrtnieiustucn a sp i
dcaresswmdhiniuaoogossnrgtuosoe s
os´trmwhatwwctsatett rines
tuntsdlrrd arwetisbotluntextoitngveiv
whohtnyouresoeodteaoohrsactut r
sa i ie hst nc´hr
i stailk e rko s atdww r
whohgig“nyte swwinagreegments b
selyourntle rbonexxsuus ioo
tt cares s rkoyokystsn ni i
dgaetnmu ofe e´exchm p
woit uhgoiltdetmroi aaanccteiehis t sn ble
oiunillusionsmdassginkagwaashsamossi le
lildnrna w i a et ´ien i ntv i pe
k e t ge htthus n m
s u sliomi e is okxa i ono
h wo steth“oilosrmm akmssie siersos
l l oi iosno o ug e
ugghh woin ftrglnyy´owthe t n oien tcn at pe sib
g “l s rm
ad irm
eno ouggh iwggnieild ioriaewthe rraacltciwg ch atonssibe
enou u rn nlossoroig toa emiste ´ hccagrlsd i ion l le
ln ne onm m ea xant h
t f gt
n n fodnro th olchhoer
en oearni ingn rrd m e therr al wg
n
iwa e ld
en lea arn ing f o rr e e al ooe ld
l le rn o nngr
e woe ld
lea r

111. vs
MBA