2. Leisure Industry Week (LIW)
is the annual event that
attracts over 13,000* visitors
from the entire out-of-home
leisure industry. It’s the UK’s
only exhibition with the
depth and breadth to attract
thousands of senior decision-
makers from the public and
private sector and place
them in one inspirational
business environment.
* Organisers Statement pending ABC Audit
3. What is the ‘The Sport Show’?
Formerly known as Sports Development Week, the event was launched in 2006 to create a
National Sports industry event alongside the wider health and active leisure sectors served
by Leisure Industry Week (LIW).
The event is designed
to embrace all key
stakeholders in the
sports industry, to
provide a showcasing,
networking and
educational event that
connects communities
and serves as a driver
for change.
The Sport Show’s
co-location with the
wider active-leisure
sector served by
Leisure Industry Week
(LIW), provides a unique
opportunity to develop
partnerships with both
private and public
sector stakeholders.
The exhibition, live
demonstrations and
extensive education
programme, support
Sport England’s
pathways for Grow,
Sustain and Excel,
whilst relating to three
core themes:
Increasing Participation
Developing Infrastructure
Improving Performance
1
2
3A unique opportunity...
4. Free to attend conference that supports the sports
industry.
Attracted 350 delegates over the 3 days.
The joined-up and all inclusive education programme
provided delegates with presentations, workshops and
debates on the latest strategic thinking for the sports
industry.
The programme mirrored the core themes of the
exhibition to create a must-attend conference event
for all sport and leisure professionals with an interest
and / or remit to; increase participation, develop
infrastructure, boost performance, and meet the
challenge of the 2012 Olympics and Paralympics.
What happened at the 2008 event?
Launch of the National Sports Conference, “Meeting the 2012 challenge”, to run alongside
the exhibition and form the bedrock of the education programme.
5. Live demonstrations
in the Vittel Sports Arena
Including spectacular
demonstrations from
British Gymnastics
and the RFU
Interactive ‘dry-tri’ supported
by British Triathlon and
the Amateur Rowing
Association.
What happened at the 2008 event?
Live Exhibition
Attracted over 70 commercial suppliers,
NGB’s and delivery agencies.
Hosted conferences
UK Strength Conditioning
Association (UKSCA)
Performance seminars
Major Moves (Physical
Activity promotion)
Consultancy Clinics
Building Schools for the Future
School Sports Facilities Clinic
Edge Architects FREE
project advice clinic
6. Who attends ‘The Sports Show’?
13,000* visitors attended LIW and Sports Development Week in 2008
* Organisers Statement pending ABC Audit
1102........ Local Authority Leisure Centre
1041........ Sports Clubs
344...... Local Authority Trusts
723...... Schools, Colleges and Universities
239....... Architects, Consultancies, Building Companies
210......... Stadium/Arena
857....... Training/Coaching
200....... County Sports Partnerships
1175........ Health/Medical Sector
81............ Infrastructure/Regeneration
193......... Local Authority Management Contractor
98........... Sporting Governing Body/Agency
1044..... Swimming Pools
7. Local Authority
Sport
Treasurers Trainers /
Coaches
Partnership
Managers
Physios
Community Development
Managers
School Sport
Partnerships
Development
Officers
Members
Universities
Health
Promotion
League Officials
UK Sport
Skills
Active
Head of Facilities /
Project Managers
Coaching
Development Mngr.
Youth Sport TrustLondon 2012
Local Authority
Regions
Chairman /
CEO
PE Staff
Physical Activity
Co-ordinators
Community
Directors
Chief Executives /
Directors of Finance
Sports
Coaches
Headteachers
Primary Care
Trusts
Schools
Development Mngr.
CCPR
BOA
Leisure Culture
Sport England
Regions
Governors /
Business Managers
Grass Roots
Amateur
Professional
Elite
Leisure Trust
Leisure Manage-
ment Contractors
Higher Education
Development Mngr.
Sport England
County Sport
Partnership
RDA’s Cultural
Consortium
Regional
Development Mngr.
Sports Coach UK
Specialist Legal
Financial Advisors
EngineersCapital Project
Managers
Building
Contractors
Stadium ManagersConsultants
ArchitectsDesigners
Local Authorities
Regional Agencies
Education
Health
Sports Clubs Management
National
Governing
Bodies
National
Agencies
Infrastructure
and Regeneration
Stakeholder map
8. They are a decision making audience
62% of all visitors are senior decision makers
When they come, they come to buy
52% of visitors expressed intent to buy products and services at the show
And when they buy, they buy big
23% of visitors with purchasing power have responsibility for expenditure over £250,000
More than just quantity…
13,000* visitors attended LIW and Sports Development Week in 2008
* Organisers Statement pending ABC Audit
9. Visitor research findings*
88% have purchasing or
advisory influence
75% attended LIW to source
new suppliers
70% attended LIW to source
a specific product/service/
technology
61% fulfilled their objectives
to purchase/place order/sign
contracts at LIW
70% attended to compare
products with a view to placing
orders at a later date
66% attended to help make
a decision about a product(s)/
services they were thinking of
buying
83% have the propensity to
purchase a product/service from
an exhibitor seen at the show
over the next 12 months
42% have found new suppliers
they wouldn’t have considered
using as a direct result of
attending LIW
34% are considering
purchasing products/services
they wouldn’t have considered
had they not visited LIW
23% have already purchased
or placed orders for products/
services they wouldn’t have
placed had they not visited LIW
84% attended to identify new
opportunities/markets
95% attended to keep up
to date with industry trends/
developments
85% attended to see the
industry players in one place
80% attended to strengthen
existing relationships
88% expressed a strong
intention to attend LIW next year
61% have not visited any other
industry event in the last 2 years
85% have expressed that LIW is
important to them/their company
* Source: Independent research conducted by Vivid Interface
10. Chief Executive
WESSEX SPORTS TRUST
Cycling Manager
MANCHESTER VELODROME
Director of Sport and Exercise
UNIVERSITY OF EDINBURGH
Head of Sport
IMPERIAL COLLEGE LONDON
Head of Sport
UNIVERSITY OF
WESTMINSTER
Partnership Development
Manager
SOUTH YORKSHIRE SPORT
Sports Development Manager
UNIVERSITY OF
SOUTHAMPTON
Architect
SAUNDERS BOSTON
Partnership Development
Manager
HAMPSHIRE COUNTY
COUNCIL
Sports Development Manager
CAMBRIDGE CITY COUNCIL
Head of Sport Leisure
Service
STOKE ON TRENT CITY
COUNCIL
Facility Manager
LEICESTER CITY COUNCIL
Facility Manager
EAST RIDING OF YORKSHIRE
Partnership Development
Manager
ARROW VALE HIGH SCHOOL
Facilities Development
Manager
UNIVERSITY OF
SUNDERLAND
Architect
SP
Project Management
EMMANUEL SCHOOLS
FOUNDATION
Operations Manager
READING SPORT LEISURE
Head of Finance
FREEDOM LEISURE
Head of Sports Facilities
EDGE HILL UNIVERSITY
Head of Sports Science
MANCHESTER CITY
FOOTBALL CLUB
Sample visitors
13. Testimonials “SDW is an important part of
our communications, to have
a national event for the sports
industry that engages with such
a diverse range of stakeholders
is extremely useful, we even
secured a new sponsor through
the show this year.”
Mark Pritchard
Media and Marketing Manager,
Volleyball England
“I’m pleased that the sports
industry is establishing itself at
LIW, as a first time exhibitor we
had an excellent show. Aside
from collating 115 strong leads,
we made numerous contacts with
key industry stakeholders and
established dialogue with people
that we had never envisaged
being able to get in front of!”
Matthew Warren
Director, UK Sports Innovations
“LIW provides the perfect platform for sports coach UK to meet with
coaches and key industry stakeholders. Aside from networking with key
clients, the show is ideal for showcasing our key initiatives and the work of
the organisation. We look forward to developing our relationship in 2009
and rubbing shoulders with more Governing Bodies of Sport and delivery
agencies.”
Heather Moir
Marketing and Communications Manager, Sports Coach UK
“Mondo and Altro both were pleased with the quality of attendees at the 2008
LIW exhibition. We had over 20 requests for future appointments to highlight
further our sports flooring systems for Basketball, Volleyball, Badminton
and Multi Sports Areas.. As suppliers of the Athletics Track, Basketball and
Handball courts to this years Beijing Olympic Games, 2008 was always going
to be a special year for Mondo with the LIW exhibition being key to promoting
the Mondo Altro range of sport surfaces. It was also very encouraging to
see the sporting governing bodies this year playing a proactive role within
the show. Mondo and Altro intend to support the 2009 LIW exhibition by
increasing the size of our stand allowing even more space to highlight our
sport surfaces further.”
Craig Jack
Sales Marketing Director, Mondo UK Sport Surfaces
14. Further development of the National Sports Conference
Creation of a new exciting demonstration feature to create further buzz and excitement
surrounding the sport show.
Further engagement of existing and new partners, Governing Bodies of Sport and
delivery agencies to help facilitate further growth
Plans are in motion for the creation of an annual sports industry evening networking
event, to further cement the Sport Show’s position as the UK’s only all encompassing
sports industry event.
‘Cutting Edge’ will provide a dedicated exhibition area to highlight innovation through
products and services from across the leisure industry.
Development for 2009...
...the UK
,
s only all encompassing
sports industry event.
15. Book early and benefit from:
Preferential stand location options
Reduced space costs
Reduced contractor rates for stand extras
Access to our dedicated PR agency (Promote PR)
Opportunity for inclusion in e-newsletters sent to our entire visitor database
Opportunity for company press releases to be hosted on the Leisure Industry Week website
Inclusion in LIW supplier and tender service
Access to a professional studio, for the production of streamed video, for hosting on
LIW TV (www.liw.tv) and in your own communications (small fee applies)
More than just a three day show…
16. Highly targeted
Flexible
A two-way
communication process
The buyer comes to you
Neutral sales
environment
A three-dimensional
media
Fast market penetration
Benefits of exhibiting?
Exhibitions are
one of the most
effective mediums
for establishing and
maintaining customer
relations. In an
increasingly digital age,
they are the only media
where buyer, seller
and product physically
come together – which
in today’s climate, is
a potent force for any
business.
Exhibitions combine
the mass-reach
of advertising, the
targeting of direct mail,
the persuasive power
of face-to-face selling,
and the networking
benefits of the Internet,
to create a unique
environment in which a
wide range of sales and
marketing objectives
can be pursued, either
singly, or side by side.
A unique opportunity...
17. Contact details booking information
Stand costs
Space Only............£339 per m2
Shell Scheme........£369 per m2
(carpet, walling, ceiling grid and nameboard included)
Jonathan Monks
+44 (0)20 7955 3972
Jonathan.Monks@ubm.com
Alex Hanrahan-Soar
+44 (0)20 7955 3965
Alex.Soar@ubm.com
To request a
floorplan, book a
stand or sponsorship
opportunity please
contact:
