2. Within the media it is important that related products created are cohesive
and create a brand identity to contribute to the success of all products.
These links can be made in a number of ways ; Visually through creating a
recognisable campaign and through institutional links . Throughout the
development of Signed we wanted to develop a recognisable logo. By
showcasing this logo throughout we hoped the audience would become
familiar with the logo and recognise when it is shown in our poster and
review. However the development of our double page spread contrasted the
film and poster. As the double page spread would be featured in a academic
magazine therefore has a different target audience. Therefore there is
evidently a different house style within the magazine especially within the
use of language which is more sophisticated in our double page spread.
The Synergy within the brand will also attract a Tertiary target audience, as
the production will target a older educated audience who are familiar with
BBC music content. Including Channels such as BBC4 which features niche
and sophisticated content, similar to content within our documentary.
Therefore opening the documentary up to a larger target market of opinion
leaders who have the ability to draw in the target audience of a young music
crowd. Furthermore the older audience may associate credibility with the
documentary because it is supported by BBC and covered by a credible
academic magazine. Therefore they are more likely to understand the
recommendation even though it comes from a younger source.
3. Creating a brand identity is connected to the institution behind the
brand. Within Signed we looked to backed by BBC introducing and
BBC films. Companies like BBC introducing look to market the product
on cross media platforms. Through the promotion for example using;
Posters and Radio.
Within our ancillaries we have created a media product which is goes
across different cross media platforms. The poster is promotional
material providing audience members with a preview as to what is in the
production. Our magazine review is important because it looks to inform
educated people and opinion leaders about the documentary, allowing
them to inform their secondary audience.
4. In order to create a brand identity we wanted to develop a strong House Style for
our educated film magazine : Inside Media
Within our film review we created a White, Black and orange colour scheme
The minimal colour scheme chosen for the DPS appears more sophisticated,
this is important for our target audience. Within our poster the colour scheme is
Yellow, White and Black. Although this colour scheme is similar to our DPS,
using the yellow colour we believed would hold younger conations. Therefore we
choose to match the orange from the image and use it to highlight words within
our DPS. We decided upon using a Cambria Font is a feature of the magazines
house style which is conventional of all academic magazines. This font is used
as people have a perception that it is designed to be read at length therefore
appealing to older hedgehog thinkers. Who are more inclined to read longer
articles within magazines.
In order to provide perspective we have create the cover for Inside media, our
house style will be represented.
6. Throughout our production we looked to represent Social networking.
The Facebook symbol is apparent on the Poster as symbols and hash
tags appear on the bottom of the poster.
The genre of modern Indie music is built up around the use of social
media, allowing artists to connect with fans. Consequently we felt that it
was important to represent this within our production, allowing us to
connect with the primary and secondary audiences. Therefore within
our promotional material we feel that we have successfully shown the
link between Facebook and our production primarily. However linking
this to Twitter as an alterative social media site. Adding the Hash tag
onto our poster will further create a digital marketing campaign and
further appeal to our digital native target audience.
7. Creating a cohesive brand
On all 3 media platforms we used Jersey Budds Image, making Jersey part of a
our brand identity. We have used jersey as a Double page spread within the
ancillaries and he features on our poster. This allows audience memebers to
become more familiar with his presence within our productions.
Jersey was used across all three platforms because he was most accessible
enabling us to gain the most content and images for our production. However
this became a problem as we didn't’t want Jersey Budd to become the face of
our production. As we believed that he became more of a focal than the
narrative of our production and the issues which we looked to discuss. In order
to draw attention away from Jersey we purposely looked to develop an image
for the front of our poster which featured a yellow silhouette. This draws
attention away from jersey and back to the narrative in which the sihollette
represents the facelessness of the indie music genre.
8. How our products work as a
campaign
Our ancillary tasks work together to
promote our music documentary, using
the same fonts on the DPS and poster
are reference to this cohesiveness.
Individually we have tried to represent
what our documentary is about through
the ancillaries. Within our documentary
poster we have used a yellow silhotte of
a artist as the main image. This looks to
connate the hidden element of the genre
implying that artists in the indie music
genre are focused on the music and not
the genre. All images featured within our
documentary are natural and not taken
from a photo-shoot, this is conventional
of the indie music genre in which the
focus remains on the music unlike many
mainstream music genres. We have
looked to represent this in all our
products.
