Design 2 Change Rune Rex

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This is the keynote of Rune Rex at Xindanwei on Oct 10 2010. This keynote is made for the event "Design for Disadvantaged: the creative care from the north", first edition of "Design to …

This is the keynote of Rune Rex at Xindanwei on Oct 10 2010. This keynote is made for the event "Design for Disadvantaged: the creative care from the north", first edition of "Design to Change"

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Transcript

  • 1. Why believe in design to change
    • Rune Rex, Shanghai 10/10/10 (42 in binary)
  • 2.  
  • 3. Thesis: Medical Packaging for All
    • why, why, why
    • working with people for people
    • DOSE
    • connecting dots..
    • more debate
  • 4. why, why, why
  • 5. In the US alone are TRASH within 6 months
  • 6. In the US alone 99% of products are TRASH within 6 months
  • 7. In the US alone 99% of products are TRASH within 6 months
  • 8. Why design new products
  • 9. “ 40% of the population has problems opening and using packaging” - Ole Linnet Juul, Userfriendly packaging-a key to innovation, Ease of Opening, Teknologisk intitut, 2009
  • 10. “ 40% of the population has problems opening and using packaging” - Ole Linnet Juul, Userfriendly packaging-a key to innovation, Ease of Opening, Teknologisk intitut, 2009
  • 11. Why do value added industries usability
  • 12. Why do value added industries support usability
  • 13. Why do value added industries support WHEN HEART MEDICINE DOES NOT support usability
  • 14. working with people for people
  • 15. interviewing
  • 16.  
  • 17. visual probe insights
  • 18.  
  • 19.  
  • 20.  
  • 21. etnographic studies
  • 22.  
  • 23. DOSE
  • 24. verb: to give medicine to DOSE
  • 25.  
  • 26. It’s about workflow- you can never be sure that you only get one tablet out at a time.
  • 27. key issues: Even trained nurses experience daily difficulties and waste of time opening, dosing with and closing pharmaceutical packaging.
  • 28.  
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  • 32. in the nordic hospitals inexperiences nurses uses a pair of tweezers or rubber gloves to dose tablets
  • 33.  
  • 34.  
  • 35. so it turns out that DOSE...
    • Improves dosing by visually guiding the userLow tech solution to a complex problem
    • Is based upon existing Container solutions
    • Will help nurses gain more effective daily work routines Can be used by people of all ages – even 5-year-old children (e.g. vitamins)
    • Will help nurses gain more effective daily work routines Can be used by people of all ages – even 5-year-old children (e.g. vitamins)
  • 36. connecting dots..
  • 37.  
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  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46. more debate
  • 47. WHAT IS REAL INNOVATION? PPP? C2C? UGC? UDD?
  • 48. WASTE PEOPLE vs.