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Design 2 Change Rune Rex

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This is the keynote of Rune Rex at Xindanwei on Oct 10 2010. This keynote is made for the event "Design for Disadvantaged: the creative care from the north", first edition of "Design to Change"

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Design 2 Change Rune Rex

  1. 1. Why believe in design to change <ul><li>Rune Rex, Shanghai 10/10/10 (42 in binary) </li></ul>
  2. 3. Thesis: Medical Packaging for All <ul><li>why, why, why </li></ul><ul><li>working with people for people </li></ul><ul><li>DOSE </li></ul><ul><li>connecting dots.. </li></ul><ul><li>more debate </li></ul>
  3. 4. why, why, why
  4. 5. In the US alone are TRASH within 6 months
  5. 6. In the US alone 99% of products are TRASH within 6 months
  6. 7. In the US alone 99% of products are TRASH within 6 months
  7. 8. Why design new products
  8. 9. “ 40% of the population has problems opening and using packaging” - Ole Linnet Juul, Userfriendly packaging-a key to innovation, Ease of Opening, Teknologisk intitut, 2009
  9. 10. “ 40% of the population has problems opening and using packaging” - Ole Linnet Juul, Userfriendly packaging-a key to innovation, Ease of Opening, Teknologisk intitut, 2009
  10. 11. Why do value added industries usability
  11. 12. Why do value added industries support usability
  12. 13. Why do value added industries support WHEN HEART MEDICINE DOES NOT support usability
  13. 14. working with people for people
  14. 15. interviewing
  15. 17. visual probe insights
  16. 21. etnographic studies
  17. 23. DOSE
  18. 24. verb: to give medicine to DOSE
  19. 26. It’s about workflow- you can never be sure that you only get one tablet out at a time.
  20. 27. key issues: Even trained nurses experience daily difficulties and waste of time opening, dosing with and closing pharmaceutical packaging.
  21. 32. in the nordic hospitals inexperiences nurses uses a pair of tweezers or rubber gloves to dose tablets
  22. 35. so it turns out that DOSE... <ul><li>Improves dosing by visually guiding the userLow tech solution to a complex problem </li></ul><ul><li>Is based upon existing Container solutions </li></ul><ul><li>Will help nurses gain more effective daily work routines Can be used by people of all ages – even 5-year-old children (e.g. vitamins) </li></ul><ul><li>Will help nurses gain more effective daily work routines Can be used by people of all ages – even 5-year-old children (e.g. vitamins) </li></ul>
  23. 36. connecting dots..
  24. 46. more debate
  25. 47. WHAT IS REAL INNOVATION? PPP? C2C? UGC? UDD?
  26. 48. WASTE PEOPLE vs.

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