Making LinkedIn fun and profitable

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Inspired U webinar featuring Michael Reynolds, President/CEO of SpinWeb – a professional website design, development and online marketing firm.
LinkedIn is a vast network of business professionals with potential to help you and grow your business. However, you probably never log in, right? In this webinar you will learn some practical, specific techniques you can use to build a great profile, make the right connections, and get found more easily. After an hour with us, LinkedI n won't seem quite as boring!

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Making LinkedIn fun and profitable

  1. 1. Inspire U Webinar Series Presented by the Center for Compassionate Touch LLC Tuesday, January 25, 2011 www.compassionate-touch.orgThursday, January 27, 2011
  2. 2. Making LinkedIn Fun AND Profitable OR Why You Never Log Into LinkedIn! Michael Reynolds, SpinWeb http://www.linkedin.com/in/mbreynoThursday, January 27, 2011
  3. 3. What is LinkedIn? (According to LinkedIn)Thursday, January 27, 2011
  4. 4. • Primarily a business network • Referral marketing • Virtual contact manager • PR platform • Event promotion platform • Storehouse of testimonials • Networked resume • Prospecting tool • Authority-builderThursday, January 27, 2011
  5. 5. Is the traditional resumé dead?Thursday, January 27, 2011
  6. 6. Who Uses LinkedIn? • Average age: 41 • Average income: $109,703 • Male: 64% • College grad: 80% • Business decision-maker: 49% Data as of June 2008 Source: @Plan (a service of The Nielsen Company)Thursday, January 27, 2011
  7. 7. You will find people on LinkedIn that you will not find on Facebook or TwitterThursday, January 27, 2011
  8. 8. Who Can Benefit from LinkedIn? • Job seekers • Sales professionals • Marketing professionals • Business owners • PR professionals • Professional speakers • ConsultantsThursday, January 27, 2011
  9. 9. Why you never log in • It’s boring • It’s not Facebook • Your friends are not on LinkedIn • No Farmville or Mafia Wars • No videos of cats playing the pianoThursday, January 27, 2011
  10. 10. Getting Started - Your Profile • Fill out completely • Post a clear photo • Use a relevant description • Link to your websiteThursday, January 27, 2011
  11. 11. Strengthen Your Profile • Search for connections • Give/receive recommendations • Add applications • Import your blog • Join GroupsThursday, January 27, 2011
  12. 12. Search for ConnectionsThursday, January 27, 2011
  13. 13. Search for ConnectionsThursday, January 27, 2011
  14. 14. Give and Receive RecommendationsThursday, January 27, 2011
  15. 15. The more you write for others, the more you will receive.Thursday, January 27, 2011
  16. 16. Add Applications • Feature your presentations • Import your blog • Conduct surveys • Store filesThursday, January 27, 2011
  17. 17. SlideShareThursday, January 27, 2011
  18. 18. Google presentationsThursday, January 27, 2011
  19. 19. Reading listThursday, January 27, 2011
  20. 20. EventsThursday, January 27, 2011
  21. 21. Import your blogThursday, January 27, 2011
  22. 22. Conduct surveysThursday, January 27, 2011
  23. 23. See who has been finding youThursday, January 27, 2011
  24. 24. Join groupsThursday, January 27, 2011
  25. 25. UTILIZE KEYWORDS IN YOUR PROFILEThursday, January 27, 2011
  26. 26. ...and get found on Google!Thursday, January 27, 2011
  27. 27. Grow your profile • If you have a new or weak profile, make one recommendation for someone else every day OR make 3 connection requests (for the next 30 days) • If you have a decent profile, make one recommendation for someone else every week OR make 3 connection requests (ongoing)Thursday, January 27, 2011
  28. 28. Who to connect to? Clients • Colleagues • Referral partnersThursday, January 27, 2011
  29. 29. Connect with referral partnersThursday, January 27, 2011
  30. 30. Making LinkedIn Fun AND Profitable OR Why You Never Log Into LinkedIn! Michael Reynolds, SpinWeb http://www.linkedin.com/in/mbreynoThursday, January 27, 2011
  31. 31. Join us for our next Inspire U Monday March 6m 2011 @ 8pm We’ll be joined by Angie Patrick and Scott Dartnell~to share exciting details and some exclusive offers! The American Massage Conference (AMC) is North America’s NEWEST exhibition of massage products, continuing education and new business opportunities for therapists of all disciplines. In 2011 the AMC takes place May 20-22nd at the Capitol Conference Center Atlanta Georgia. This years conference will feature over 50 exhibitors, continuing education in the forms of 1 hour, 3 hour or 1 or 2 day workshops, Saturday night reception and LIVE MUSIC dance party in the hotel.Thursday, January 27, 2011
  32. 32. Ann Catlin, NCTMB, LMT, OTR Lisa Parenteau, BA, LMTOwner and Director, Marketing and Training ConsultantCenter for Compassionate Touch LLC Center for Compassionate Touch LLCann@compassionate-touch.org lisa@compassionate-touch.org417-844-8514 617-797-7990Thursday, January 27, 2011

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