Invite Ideas Consulting, the owner of all rights associated with Choice N Cheers mobile app and choicencheers.com is in the process of getting a Series A round of equity capital in the amount of $100,000. The company has developed a minimum viable product featuring 90+ Indian cities nightlife and hangout places. We intend to release iOS and Android Wearable version of the App this coming quarter and reach new markets like Americas and Europe. Based on the initial conceptualization and a successful web application having already achieved over 10,000 hits, the mobile version of the Choice N Cheers total system has been designed to provide travelers, tourists and locals in unknown locations world-wide with market leading functionality and values. Choice N Cheers plans to introduce new excellent features like Pool Party, Cashless Payments, Online Ordering, Chair Reservations, unique Rating System, and Engaging Alcohol Games; over the time. The overall size of the world market for this type of bar searching system has been estimated to be more than 100 millions. Management will focus on an initial target market of individuals aging 21+. This target is estimated to include over 4.2M users in the US alone and over 14.5M accessible target market worldwide. The company is forecasted to obtain profitability in year 2, over $75M in revenue in year 3 with anticipated growth to over $200M in year 5. Capital will be used in the following manner: Development of future versions of mobile and wearable app ; IPR and Patent – 20% Post-launch marketing – 25% Infrastructure development – 10% New hiring’s and team expansion – 10% Partial salary for full-time Co-Founders – 20% $15K cushion – 15%

1. PITCH DECK
Choice N Cheers
Yo u r l o c a l g u i d e t o t h e B e s t p l a c e s t o H a n g o u t g l o b a l l y !
This document is confidential and proprietary. It may not be circulated or disclosed in whole or part without the written permission of Choice N Cheers.
No representations or guarantees are made or implied. Plans and projections are subject to change.

2. V I SI ON
Category Top app
High quality performance and user-centric design
Continual updating with quick turnaround
Easy to use and localization
Fun-filled and memorable
MARKET: Best cities worldwide bars, pubs, taverns, lounges, nightclubs, and hotels
CUSTOMERS: Locals, travelers, business people
DEMOGRAPHICS: 21+ age adults, high income bracket males and females
CONVENIENCE FOR DRINKERS: Drinking options and apps available revolutionizing the search and delivery
ONLINE FOOD AND DRINK ACTIVITY WORLDWIDE: Attention to consumer preferences, providing almost
custom alternatives as per taste and diet plans
MARKETING TO MILLENNIAL’S: App companies are empowering users with authentic content, deals, offers,
with a superior service making more brand-loyal as they love to hangout
MI SSI ON
Consumers, bars and hotels on one platform
Grow steadily over the time
Create a network of partners
Maximize profits and give a great ROI to stakeholders
Develop a useful tool to responsibly promote drinking
and socializing

3. 2015
May – Conceptualization
June – Domain Understanding
July – Competition Research
August – Soft Launched Web App
September – Mapped 80+ cities data
October – Tested Mobile Android App
November – Mobile App Launch
December – Upgraded Apps and Funding Pitch
GROWTH METRICS
Reach NEW Target Markets - 50,000 App installs in Q1, 2016.
PRESS, PARTNERSHIPS, POSITIONING
Looking to build a network of Affiliates and Partners in each country, connecting the Brand.
2016
January – Paid Marketing, US Services
Launch, ROI Generation
February – iOS App Testing
March – Launch iOS Mobile App, Europe
Services Launch, Taxi bookings
April – Chair Reservations
May – Payments via Credit & Debit Cards
June – Win crowns - Reward system

4. Travel & Hospitality Industry is not very organized globally everywhere due to cultural and political differences
Business Travelers & Tourists need advice and recommendations when visiting unfamiliar cities
Making the right choice, and ensuring nightlife space on the move is not easy and time consuming
The lack of knowledge of places, hangouts and their USP’s, experience served and real users reviews ratings
User contacting the venue, making reservation and pay quickly with convenience, and can share this
information with their companions
To find the best route from current location to the chosen location and way back is real distress to the user
Drinking and driving are real problem, finding transport in unfamiliar cities can be daunting and
uncomfortable

5. “Choice N Cheers” a matchless marketplace for users connecting travel and hospitality industry, for locals,
international, domestic and business travelers to locate best hangout, stay & tourist places in 10,000 cities.
“Happy Offers” let’s the user know best hangout places with attractive deals, offers, events in vicinity.
“Club Party” a unique social feature for companions to share and choose a Hangout place on the basis of the
deals, discounts, happy hours, menu, events, type of bars, ambiance, user ratings.
“Chair Reservations” bookings and payment via the apps, both debit and credit cards. Future developments
will see the integration of NFC and wallet transactions also.
“Click Moments” Feature enables user to share party pics with friends and family on social networks.
“Call a Cab” Enables user to quickly book a taxi and safely reach their destination.
“Court of Games” bottle shooter, bottle spin, drink meter games, city trivia's to further engage users.
“Multilingual Apps” will be available in 15 languages to provide same user convenience all across globe.
Our aim is to develop a complete suite of features, adding in lists of the Top Ten
Tourist Places, Budget Hotels, and Markets, essential to both foreign and local
travelers, for each featured cities.

6. We help our user-base to select the best bar in their nearby locations, by leveraging our cool apps to make
a choice and cheers of their choice. The Choice N Cheers apps will feature more than 10,000 bars and liquor
stations across 50+ countries. The core feature of the app is that via GPS it tracks the user location and on a
single button click tells you the most happening hangout places near you, with “Route” on the map and
directions to the chosen destination.
Frequently travelling users can also choose and select the hangout places and them to “Favorites”. Users
can also rate and share the experience served, on social sites. To get the best deals, discounts, happy hours
glance “Happy Offers”; user can login via Facebook and Google Plus. App users can win Choice N Cheers
crowns each time they recommend and share pictures with their friends, family to download app and make
a new bar entry. They can redeem crowns at selected hotels, bars, pubs, nightclubs.
Choice N Cheers is planning to introduce new excellent features like cashless payments, chair reservations,
club party, special occasion reminders, gifts ordering, expenses tracker; building a platform for consumers,
businesses, to connect socially and make this industry segment run more sophisticatedly. Choice N Cheers
empowers hangout places and hotels to become noticeable online by easy leveraging of the technology.

7. Get “Route” to chosen places nearby your current location, within a radius of 10 miles
Get instant alerts in “Happy Offers” section to get the best deals, happy hours, events in a specific city
Get information about hangout and stay places such as route, ambience, closing hours, reviews, phone number
Mark your chosen or visited places as “Favorites”
Future Releases – club party, cashless payments, chair reservations, taxi bookings, win Choice N Cheers crowns -
reward system, games, trivia’s, unique rating system
WEB APP - http://choicencheers.com
MOBILE APP -
https://play.google.com/store/apps/details?id=com.choice
ncheers.app&hl=en

8. CHOOSE CITY LIST WATCH MAP WATCH SELECT BAR VIEW INFO

9. SOCIAL SHARING MARK FAVORITE DIRECT CALLING SELECT ROUTE GPS NAVIGATION

10. Refer 25 Friends and app installed achieved, the user get a "Choice N Cheers T-Shirt”
Refer Weekly Activity – Who tops the charts gets a “Choice N Cheers Glass” with Logo
On 10 Downloads referred – Recharge Rs. 100/- Prepaid Mobile Tie-up with Freecharge, PayTM, Oxigen
On 15 Downloads installed – Offer1 Movie Ticket Tie-up with bookmyshow and PVR Cinemas
On 50+ Downloads installed – Offer 10% bills discounts at our selected Bars in NCR and Mumbai
E-Mail Marketing Campaigns – Buy databases for E-Mail and SMS Marketing

11. OUR PRIMARY CUSTOMERS AND HOW DO WE MAKE MONEY
Our Primary customers are bars & hotels listed on our Apps, we will ask for Advertisements. User’s will see these
Ads even not in nearby location bars. We will highlight the deals of the bars associated with us in “Happy Offers”
section and the user can avail discounts and deals in these selected bars.
THE PRICING / SOCIAL PARTNERSHIP MODEL
The pricing for these bar ads initially has been kept low, $150 for a quarter (Q1, 2016 only). Strategic partnership to
promote each other product and service offerings (Happy Hours, Deals, Offers, Discounts, Events) on apps and social
media. From Q2, 2016 as user-base grows we plan to increase the ads charges to $250 per quarter.
REVENUE AND # OF CUSTOMERS TO DATE
The Revenue is nil at this stage as we have made a recent launch in second week of November, 2015. We have
started our promotions on Facebook (1300) Twitter (200) and have currently have 250 Mobile App users (Android).
BASIC MATH ON REVENUES AND CONVERSION RATES (Q4, 2105)
Touch base 200 Bars/Hotels per month – Conversion Rate – 10% = 20 Ads
20 Ads * $150 = $3000 = Rs. 1,92,000 Monthly ROI
LIFE-TIME VALUE OF AN AVERAGE CUSTOMER (Yearly from Q1 2016, $-wise Projection)
$150 for 1st Quarter & next 3 Quarters - 250 per Quarter = $850 Yearly
240 Bars * $850 Ads ROI = $2,04,000 = Rs. 1,32,60,000

12. What are our Prospective Customers looking for?
Customers are looking today for more feature rich Bar locator Apps, currently the competitor apps just focus
on listings in a locality with more focus on hard drinks flavors and their descriptions. The problem lies with no
other interesting feature with competitors which can go hand in hand with stay and nightlife for travelers.
How we will get in front of our prospective users
Management will run Marketing Campaigns to increase installs. We will optimize the apps (ASO) with the best
and competitor keywords, so that we reflect higher in search results and also feature in suggested apps; publish
and do regular content marketing so as to boost SEO Rankings. We will exchange Ads with the bars and hotels,
so that we can mutually benefit to gain the customer-base and ROI.
Important and unique channels and methods to find and win customers
We will be approaching on social media, call the bar managers, discuss the pricing package, do optimization,
display advertising, referral marketing, club partying at bar (social feature)
Achieving growth rate targets
Strategic partnerships with bars, hotels, breweries and wine companies, mobile recharge, wallet, taxi provider
service, movie booking and eCommerce retail companies

13. The main competition is from global, established websites and apps, and also more local,
focused smaller-scale websites and apps.
INITIAL TARGET MARKET:
Our initial target is major Indian cities. Over the time, we will expand into the US and Europe
markets.
MAIN COMPETITION AND WHAT HAS MADE SUCCESSFUL:
The main competitor is DrinkAdvisor, they have succeeded because they have proper funding
and good user acquisition strategies. Apart from that we compete with Zomato and Tripadvisor.
There are a few small players which are either restricted to specific countries only or are
dormant like Winesearcher, BarChick, Beerspot, Bars/Pubs Finder, Pub Scout, DrinkedIn, and
Drinktini.
OUR ADVANTAGES:
Our unique features, our strong technology platform, the ability to quickly integrate new
features, our marketing experience and long-term strategy

14. CAPITAL RAISING AND GENERAL TERMS
Seed Funding done by Co-Founders
Only Equity – Maximum up to 30%
Series A Funding of $1,00,000
10x Return in 3 Years
Valuation around $15,00,000 (conservative) by 2019
F I N A N C I A L P ROJ EC T I O N S
1 Year = $2,00,000
3 Years = $8,00,000
5 Years = $1,5,00,000
Y EA R LY P ROJ EC T I O N S - 3 Y EA RS :
Total Customers = 5,00,000
Total Revenue = $8,00,000
Total Expense = $3,00,000
EBITDA (Earnings Before Interest, Taxes,
Depreciation And Amortization) = $4,00,000
KEY USE OF PROCEEDS (AS % OF TOTAL RAISE)
Development of future versions of mobile and
wearable app ; IPR and Patent – 20%
Post-launch marketing – 25%
Infrastructure development – 10%
New hiring’s and team expansion – 10%
Partial salary for full-time Co-Founders – 20%
$15K cushion – 15%

15. Key Team Members – Positions and Domain Expertise
Ritesh Saxena – Founder & CEO 13 years into Strategic Marketing & Business Planning
Jay Pandey – Founder & CTO 12 years into Architecture & Product Development
Fergus Day – Founder & Chief Content Strategist 20 years into Publishing & Project Management
Karan Mishra – Founder & VP Content & Communications 4 Years into Communications & Legal
Varun Dubey – Founder & VP User Acquisitions, 4 Years into ASO & Sales
Indrajeet Prajapati – Founder & VP Digital Marketing 4 Years
Write to us for further communications and we as a team are at your
disposal for any concerns and information required
hi@choicencheers.complus.google.com/u/0/+Choicencheerss
facebook.com/choiceNcheers
twitter.com/ChoiceNCheers
linkedin.com/company/choice-n-cheers