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Matt Roberts - "Show me the money!"
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Matt Roberts - "Show me the money!"

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Presentation at Linkdex Think Tank on "The Emergence of Influencer Marketing

Presentation at Linkdex Think Tank on "The Emergence of Influencer Marketing

Published in: Economy & Finance, Technology

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Transcript

  • 1. Influence Is Only Part Of The Opportunity @Linkdex
  • 2. Co-founder VP Product / Marketing Matt Roberts matt.roberts@linkdex.com @Linkdex
  • 3. An All-in-One Platform @Linkdex
  • 4. Stable, Sustainable Advantage @Linkdex
  • 5. Influence & DM Direct Marketing: To isolate your prospects and customers as individuals and build a continuing relationship with them - to their greater benefit and your greater profit
  • 6. Show Me The Money
  • 7. A Tough Market 620 keywords, 1 Geo Location 6.1% $9m PM Eq. Media Value @Linkdex
  • 8. Low Hanging Fruit @Linkdex
  • 9. Boat Insurance @Linkdex
  • 10. 10K Visits / $250K PM Eq. Media Value @Linkdex
  • 11. Boat Insurance 20 keywords, 1 Geo Location 3.5% $50K PM Eq. Media Value @Linkdex
  • 12. Before We Begin…What About Int. Links? Allstate 30 Int. Links Progressive 1,358 Int. Links @Linkdex
  • 13. Then Language @Linkdex
  • 14. Then Language @Linkdex
  • 15. Design & CRO @Linkdex
  • 16. Punching above your weight @Linkdex
  • 17. Then Backlinks @Linkdex
  • 18. Progressive Boat Content 357 Links Low Social Share Counts @Linkdex
  • 19. What Content Has Earned Links? 14 Links Lots Of Social Share Counts @Linkdex
  • 20. Campaign 1: Before Buying A Boat Checklist Contributed by… @Linkdex
  • 21. Campaign 2: Boat Name Generator @Linkdex
  • 22. Campaign 3: Boat Insurance Survey In Partnership with… @Linkdex
  • 23. Campaign 4,5…: Fishing, Boat Shows @Linkdex
  • 24. Understanding Boating Media 8 Twitter ID’s = 250 Suggestions @Linkdex
  • 25. Networks @Linkdex
  • 26. Networks Buying A Boat Checklist Author @Linkdex
  • 27. Blogs & Authors, Contacts & Campaigns @Linkdex
  • 28. Rank, Traffic, Value @Linkdex
  • 29. A plan to generate over $2m in value • Create more internal links to /boat-insurance/.aspx • Add additional copy that includes the words “rates” and “best” • Is there a better page title? • Collaborate with Discoverboating.com to produce a boat buying checklist, getting other well know boat writers involved as well • Create a boat names widget @Linkdex
  • 30. A plan to generate over $2m in value • Create a boat insurance survey • Create your boating campaign contact list • Go to lunch / talk to influential boating press and authors • Engage socially e.g. twitter • Create content • Execute your outreach campaigns to promote your content using email @Linkdex
  • 31. A plan to generate over $2m in value • Promote your content using paid media • Run an event and invite bloggers and journalists • Build links and social mentions • Watch the improvements @Linkdex