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Matt Roberts - "Show me the money!"
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Matt Roberts - "Show me the money!"



Presentation at Linkdex Think Tank on "The Emergence of Influencer Marketing

Presentation at Linkdex Think Tank on "The Emergence of Influencer Marketing



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Matt Roberts - "Show me the money!" Matt Roberts - "Show me the money!" Presentation Transcript

  • Influence Is Only Part Of The Opportunity @Linkdex
  • Co-founder VP Product / Marketing Matt Roberts matt.roberts@linkdex.com @Linkdex
  • An All-in-One Platform @Linkdex
  • Stable, Sustainable Advantage @Linkdex
  • Influence & DM Direct Marketing: To isolate your prospects and customers as individuals and build a continuing relationship with them - to their greater benefit and your greater profit
  • Show Me The Money
  • A Tough Market 620 keywords, 1 Geo Location 6.1% $9m PM Eq. Media Value @Linkdex
  • Low Hanging Fruit @Linkdex
  • Boat Insurance @Linkdex
  • 10K Visits / $250K PM Eq. Media Value @Linkdex
  • Boat Insurance 20 keywords, 1 Geo Location 3.5% $50K PM Eq. Media Value @Linkdex
  • Before We Begin…What About Int. Links? Allstate 30 Int. Links Progressive 1,358 Int. Links @Linkdex
  • Then Language @Linkdex
  • Then Language @Linkdex
  • Design & CRO @Linkdex
  • Punching above your weight @Linkdex
  • Then Backlinks @Linkdex
  • Progressive Boat Content 357 Links Low Social Share Counts @Linkdex
  • What Content Has Earned Links? 14 Links Lots Of Social Share Counts @Linkdex
  • Campaign 1: Before Buying A Boat Checklist Contributed by… @Linkdex
  • Campaign 2: Boat Name Generator @Linkdex
  • Campaign 3: Boat Insurance Survey In Partnership with… @Linkdex
  • Campaign 4,5…: Fishing, Boat Shows @Linkdex
  • Understanding Boating Media 8 Twitter ID’s = 250 Suggestions @Linkdex
  • Networks @Linkdex
  • Networks Buying A Boat Checklist Author @Linkdex
  • Blogs & Authors, Contacts & Campaigns @Linkdex
  • Rank, Traffic, Value @Linkdex
  • A plan to generate over $2m in value • Create more internal links to /boat-insurance/.aspx • Add additional copy that includes the words “rates” and “best” • Is there a better page title? • Collaborate with Discoverboating.com to produce a boat buying checklist, getting other well know boat writers involved as well • Create a boat names widget @Linkdex
  • A plan to generate over $2m in value • Create a boat insurance survey • Create your boating campaign contact list • Go to lunch / talk to influential boating press and authors • Engage socially e.g. twitter • Create content • Execute your outreach campaigns to promote your content using email @Linkdex
  • A plan to generate over $2m in value • Promote your content using paid media • Run an event and invite bloggers and journalists • Build links and social mentions • Watch the improvements @Linkdex