5. Influence & DM
Direct Marketing: To isolate your prospects and
customers as individuals and build a continuing
relationship with them - to their greater benefit
and your greater profit
29. A plan to generate over $2m in value
• Create more internal links to /boat-insurance/.aspx
• Add additional copy that includes the words “rates” and
“best”
• Is there a better page title?
• Collaborate with Discoverboating.com to produce a boat
buying checklist, getting other well know boat writers
involved as well
• Create a boat names widget
@Linkdex
30. A plan to generate over $2m in value
• Create a boat insurance survey
• Create your boating campaign contact list
• Go to lunch / talk to influential boating press and authors
• Engage socially e.g. twitter
• Create content
• Execute your outreach campaigns to promote your
content using email
@Linkdex
31. A plan to generate over $2m in value
• Promote your content using paid media
• Run an event and invite bloggers and journalists
• Build links and social mentions
• Watch the improvements
@Linkdex