Influence Is Only Part
Of The Opportunity
@Linkdex
Co-founder
VP Product / Marketing
Matt Roberts
matt.roberts@linkdex.com
@Linkdex
An All-in-One Platform
@Linkdex
Stable, Sustainable Advantage
@Linkdex
Influence & DM
Direct Marketing: To isolate your prospects and
customers as individuals and build a continuing
relationshi...
Show Me The Money
A Tough Market
620 keywords, 1 Geo Location
6.1%
$9m PM Eq. Media Value
@Linkdex
Low Hanging Fruit
@Linkdex
Boat Insurance
@Linkdex
10K Visits / $250K PM Eq. Media Value
@Linkdex
Boat Insurance
20 keywords, 1 Geo Location
3.5%
$50K PM Eq. Media Value
@Linkdex
Before We Begin…What About Int. Links?
Allstate
30 Int. Links
Progressive
1,358 Int. Links
@Linkdex
Then Language
@Linkdex
Then Language
@Linkdex
Design & CRO
@Linkdex
Punching above your weight
@Linkdex
Then Backlinks
@Linkdex
Progressive Boat Content
357 Links
Low Social Share Counts
@Linkdex
What Content Has Earned Links?
14 Links
Lots Of Social Share Counts
@Linkdex
Campaign 1:
Before Buying A Boat Checklist
Contributed by…
@Linkdex
Campaign 2:
Boat Name Generator
@Linkdex
Campaign 3:
Boat Insurance Survey
In Partnership with…
@Linkdex
Campaign 4,5…:
Fishing, Boat Shows
@Linkdex
Understanding Boating Media
8 Twitter ID’s = 250 Suggestions
@Linkdex
Networks
@Linkdex
Networks
Buying A Boat Checklist Author
@Linkdex
Blogs & Authors, Contacts & Campaigns
@Linkdex
Rank, Traffic, Value
@Linkdex
A plan to generate over $2m in value
• Create more internal links to /boat-insurance/.aspx
• Add additional copy that incl...
A plan to generate over $2m in value
• Create a boat insurance survey
• Create your boating campaign contact list
• Go to ...
A plan to generate over $2m in value
• Promote your content using paid media
• Run an event and invite bloggers and journa...
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Matt Roberts - "Show me the money!"

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Presentation at Linkdex Think Tank on "The Emergence of Influencer Marketing

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Matt Roberts - "Show me the money!"

  1. 1. Influence Is Only Part Of The Opportunity @Linkdex
  2. 2. Co-founder VP Product / Marketing Matt Roberts matt.roberts@linkdex.com @Linkdex
  3. 3. An All-in-One Platform @Linkdex
  4. 4. Stable, Sustainable Advantage @Linkdex
  5. 5. Influence & DM Direct Marketing: To isolate your prospects and customers as individuals and build a continuing relationship with them - to their greater benefit and your greater profit
  6. 6. Show Me The Money
  7. 7. A Tough Market 620 keywords, 1 Geo Location 6.1% $9m PM Eq. Media Value @Linkdex
  8. 8. Low Hanging Fruit @Linkdex
  9. 9. Boat Insurance @Linkdex
  10. 10. 10K Visits / $250K PM Eq. Media Value @Linkdex
  11. 11. Boat Insurance 20 keywords, 1 Geo Location 3.5% $50K PM Eq. Media Value @Linkdex
  12. 12. Before We Begin…What About Int. Links? Allstate 30 Int. Links Progressive 1,358 Int. Links @Linkdex
  13. 13. Then Language @Linkdex
  14. 14. Then Language @Linkdex
  15. 15. Design & CRO @Linkdex
  16. 16. Punching above your weight @Linkdex
  17. 17. Then Backlinks @Linkdex
  18. 18. Progressive Boat Content 357 Links Low Social Share Counts @Linkdex
  19. 19. What Content Has Earned Links? 14 Links Lots Of Social Share Counts @Linkdex
  20. 20. Campaign 1: Before Buying A Boat Checklist Contributed by… @Linkdex
  21. 21. Campaign 2: Boat Name Generator @Linkdex
  22. 22. Campaign 3: Boat Insurance Survey In Partnership with… @Linkdex
  23. 23. Campaign 4,5…: Fishing, Boat Shows @Linkdex
  24. 24. Understanding Boating Media 8 Twitter ID’s = 250 Suggestions @Linkdex
  25. 25. Networks @Linkdex
  26. 26. Networks Buying A Boat Checklist Author @Linkdex
  27. 27. Blogs & Authors, Contacts & Campaigns @Linkdex
  28. 28. Rank, Traffic, Value @Linkdex
  29. 29. A plan to generate over $2m in value • Create more internal links to /boat-insurance/.aspx • Add additional copy that includes the words “rates” and “best” • Is there a better page title? • Collaborate with Discoverboating.com to produce a boat buying checklist, getting other well know boat writers involved as well • Create a boat names widget @Linkdex
  30. 30. A plan to generate over $2m in value • Create a boat insurance survey • Create your boating campaign contact list • Go to lunch / talk to influential boating press and authors • Engage socially e.g. twitter • Create content • Execute your outreach campaigns to promote your content using email @Linkdex
  31. 31. A plan to generate over $2m in value • Promote your content using paid media • Run an event and invite bloggers and journalists • Build links and social mentions • Watch the improvements @Linkdex

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