4. When Revlon expanded to Brazil, they faced disaster due to overlooking the country’s customs and beliefs. Following the practices in Brazil, the Camellia flower is for funeral purpose. Unconscious about this practice, Revlon launched a perfume with the aroma of Camellia in the country.
5. KFC experienced real problems when the phrase “finger lickin’ good” came out in Chinese as “ eat your fingers off.”
6. Dairy Association's huge success with the campaign "Got Milk?" in Mexico translated to: " Are You Lactating?”
7. It was thought that Barbie’s breasts were too big for the Japanese market. LESSON: Sometimes people want the exotic, but not too exotic.
10. Indians don’t really like cereal with milk for breakfast. Kelloggs tinkered with the packaging and flavour, but neglected that fundamental cultural difference. LESSON: Don’t make assumptions that there is a gap in the market – the gap may be there for a reason!
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13. Tools for Conducting Secondary Research for International Marketing www.imf.org www.heritage.org www.internationalbusinessreview.net www.theglobeandmail.com/report-on-business www.euromonitor.com www.fita.org www.doingbusiness.org/rankings www.forbes.com www.iedconline.org www.internationalecon.com www.geert-hofstede.com www.prsgroup.com www.international-business-etiquette.com
Editor's Notes
pollyanywhere
Pepsi – basil flavoured in japan Coke – green tea
Article
Groups of 3, determine why it didn’t work for kellogg’s Then give article
