SlideShare a Scribd company logo
1 of 69
Innovative Marketing
           Using 2.0 Tools




                                                      Helene Blowers              Michael Porter
                                                      Digital Strategy Director   Community Project Manager
                                                      Columbus Metro Library      WebJunction

                                                      LibraryBytes.com            libraryman.com


http://www.flickr.com/photos/pinkbeltrage/97982661/
The Library Brand …
The Library Brand …




                      CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/
The Library Brand …




                      CC http://www.flickr.com/photos/beija-flor/237319319
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short
Innovative 2.0 Marketing Cil08 Short

More Related Content

Similar to Innovative 2.0 Marketing Cil08 Short

Freak Out, Geek Out, or Seek Out: Trends, Transformation & Change in Librarie...
Freak Out, Geek Out, or Seek Out: Trends, Transformation & Change in Librarie...Freak Out, Geek Out, or Seek Out: Trends, Transformation & Change in Librarie...
Freak Out, Geek Out, or Seek Out: Trends, Transformation & Change in Librarie...David King
 
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in LibrariesEngage: Web 2.0 in Libraries
Engage: Web 2.0 in Librarieshblowers
 
Ten Faces of Innovation
Ten Faces of InnovationTen Faces of Innovation
Ten Faces of Innovationhblowers
 
From Avatars to Advocacy
From Avatars to AdvocacyFrom Avatars to Advocacy
From Avatars to Advocacyhblowers
 
Surfing Cs & Wading 2.0 Tide Pools
Surfing Cs & Wading 2.0 Tide PoolsSurfing Cs & Wading 2.0 Tide Pools
Surfing Cs & Wading 2.0 Tide Poolshblowers
 
#2 Library 2.0: Melbourne Workshop
#2 Library 2.0: Melbourne Workshop #2 Library 2.0: Melbourne Workshop
#2 Library 2.0: Melbourne Workshop hblowers
 
Library 2.0: Melbourne
Library 2.0: MelbourneLibrary 2.0: Melbourne
Library 2.0: Melbournehblowers
 
The Social Media E..E..Edge
The Social Media E..E..EdgeThe Social Media E..E..Edge
The Social Media E..E..Edgehblowers
 
Project Management
Project ManagementProject Management
Project Managementhblowers
 
NYLA-SLMS May 2011 Luncheon Keynote
NYLA-SLMS May 2011 Luncheon KeynoteNYLA-SLMS May 2011 Luncheon Keynote
NYLA-SLMS May 2011 Luncheon KeynoteBuffy Hamilton
 

Similar to Innovative 2.0 Marketing Cil08 Short (11)

Freak Out, Geek Out, or Seek Out: Trends, Transformation & Change in Librarie...
Freak Out, Geek Out, or Seek Out: Trends, Transformation & Change in Librarie...Freak Out, Geek Out, or Seek Out: Trends, Transformation & Change in Librarie...
Freak Out, Geek Out, or Seek Out: Trends, Transformation & Change in Librarie...
 
Engage: Web 2.0 in Libraries
Engage: Web 2.0 in LibrariesEngage: Web 2.0 in Libraries
Engage: Web 2.0 in Libraries
 
Ten Faces of Innovation
Ten Faces of InnovationTen Faces of Innovation
Ten Faces of Innovation
 
From Avatars to Advocacy
From Avatars to AdvocacyFrom Avatars to Advocacy
From Avatars to Advocacy
 
Surfing Cs & Wading 2.0 Tide Pools
Surfing Cs & Wading 2.0 Tide PoolsSurfing Cs & Wading 2.0 Tide Pools
Surfing Cs & Wading 2.0 Tide Pools
 
#2 Library 2.0: Melbourne Workshop
#2 Library 2.0: Melbourne Workshop #2 Library 2.0: Melbourne Workshop
#2 Library 2.0: Melbourne Workshop
 
Library 2.0: Melbourne
Library 2.0: MelbourneLibrary 2.0: Melbourne
Library 2.0: Melbourne
 
Library 2.0
Library 2.0Library 2.0
Library 2.0
 
The Social Media E..E..Edge
The Social Media E..E..EdgeThe Social Media E..E..Edge
The Social Media E..E..Edge
 
Project Management
Project ManagementProject Management
Project Management
 
NYLA-SLMS May 2011 Luncheon Keynote
NYLA-SLMS May 2011 Luncheon KeynoteNYLA-SLMS May 2011 Luncheon Keynote
NYLA-SLMS May 2011 Luncheon Keynote
 

More from Libraryman

E-Book Trends: Library Renewal at CiL 2012
E-Book Trends: Library Renewal at CiL 2012E-Book Trends: Library Renewal at CiL 2012
E-Book Trends: Library Renewal at CiL 2012Libraryman
 
Library Renewal at SXSW
Library Renewal at SXSWLibrary Renewal at SXSW
Library Renewal at SXSWLibraryman
 
Analyzing, Evaluating and Communicating The Value of Web Presence
Analyzing, Evaluating and  Communicating The Value of Web PresenceAnalyzing, Evaluating and  Communicating The Value of Web Presence
Analyzing, Evaluating and Communicating The Value of Web PresenceLibraryman
 
WebJunction Competency Webinar
WebJunction Competency WebinarWebJunction Competency Webinar
WebJunction Competency WebinarLibraryman
 
Libraries And Electronic Content Access & Distribution V1 Mini
Libraries And Electronic Content Access & Distribution V1 MiniLibraries And Electronic Content Access & Distribution V1 Mini
Libraries And Electronic Content Access & Distribution V1 MiniLibraryman
 
You: The Online Version
You: The Online VersionYou: The Online Version
You: The Online VersionLibraryman
 
Ubi Comp Wla Ola 2008 Short Version
Ubi Comp Wla Ola 2008   Short VersionUbi Comp Wla Ola 2008   Short Version
Ubi Comp Wla Ola 2008 Short VersionLibraryman
 

More from Libraryman (7)

E-Book Trends: Library Renewal at CiL 2012
E-Book Trends: Library Renewal at CiL 2012E-Book Trends: Library Renewal at CiL 2012
E-Book Trends: Library Renewal at CiL 2012
 
Library Renewal at SXSW
Library Renewal at SXSWLibrary Renewal at SXSW
Library Renewal at SXSW
 
Analyzing, Evaluating and Communicating The Value of Web Presence
Analyzing, Evaluating and  Communicating The Value of Web PresenceAnalyzing, Evaluating and  Communicating The Value of Web Presence
Analyzing, Evaluating and Communicating The Value of Web Presence
 
WebJunction Competency Webinar
WebJunction Competency WebinarWebJunction Competency Webinar
WebJunction Competency Webinar
 
Libraries And Electronic Content Access & Distribution V1 Mini
Libraries And Electronic Content Access & Distribution V1 MiniLibraries And Electronic Content Access & Distribution V1 Mini
Libraries And Electronic Content Access & Distribution V1 Mini
 
You: The Online Version
You: The Online VersionYou: The Online Version
You: The Online Version
 
Ubi Comp Wla Ola 2008 Short Version
Ubi Comp Wla Ola 2008   Short VersionUbi Comp Wla Ola 2008   Short Version
Ubi Comp Wla Ola 2008 Short Version
 

Recently uploaded

Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon investment
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareWorkforce Group
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPanhandleOilandGas
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030tarushabhavsar
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...meghakumariji156
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdflaloo_007
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizharallensay1
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSpanmisemningshen123
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAITim Wilson
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfbelieveminhh
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Omaninstagramfab782445
 

Recently uploaded (20)

Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Cracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' SlideshareCracking the 'Career Pathing' Slideshare
Cracking the 'Career Pathing' Slideshare
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030Over the Top (OTT) Market Size & Growth Outlook 2024-2030
Over the Top (OTT) Market Size & Growth Outlook 2024-2030
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 

Innovative 2.0 Marketing Cil08 Short

  • 1. Innovative Marketing Using 2.0 Tools Helene Blowers Michael Porter Digital Strategy Director Community Project Manager Columbus Metro Library WebJunction LibraryBytes.com libraryman.com http://www.flickr.com/photos/pinkbeltrage/97982661/
  • 3. The Library Brand … CC Cindi Trainor http://www.flickr.com/photos/trucolorsfly/352573802/
  • 4. The Library Brand … CC http://www.flickr.com/photos/beija-flor/237319319