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You: The Online Version

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Manage how others see you and how you present yourself online.

You: The Online Version

  1. The Online Version You:
  2. chili
  3. chili
  4. chili
  5. chili
  6. chili
  7. look away
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  13. uh-oh
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  15. look away
  16. Michael Porter Communications Manager WebJunction [email_address] libraryman.com
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  18. 1 01
  19. 101 ’ s: “ Mom was right”
  20. 101 ’ s: Be yourself
  21. 101 ’ s: Be authentic
  22. 101 ’ s: Think before you speak
  23. 101 ’ s: Be polite
  24. 101 ’ s: Be kind
  25. 101 ’ s: Be nice
  26. 101 ’ s: Be nice
  27. 101 ’ s: Once it is out there, it is out there…
  28. 101 ’ s: … and somebody will see/find it!
  29. 101 ’ s: Don’t be scared!
  30. 101 ’ s: Its ok to not be perfect
  31. 101 ’ s: Have fun!
  32. 101 ’ s: Be yourself!
  33. 101 ’ s: Be authentic!
  34. 101 ’ s: And always remember..
  35. 101 ’ s: You mother will still love you regardless. ;)
  36. The Ugly The Good &
  37. <ul><li>1) Register with random strange usernames </li></ul><ul><li>2) Register with individual emails </li></ul><ul><li>3) Profile information on site is outdated </li></ul>The Ugly Identity:
  38. The Good <ul><li>1) Register with uniform user names </li></ul><ul><li>2) Register with uniform generic email </li></ul><ul><li>3) Profile information on site is current </li></ul>Identity:
  39. The Ugly <ul><li>1) Slow or no replies to users </li></ul><ul><li>2) Institutional in tone </li></ul><ul><li>3) Selectively friend people </li></ul>communication:
  40. <ul><li>1) Quick replies to users' messages/comments </li></ul><ul><li>2) Personal in tone </li></ul><ul><li>3) Keep it open to all (minus ads/spam) </li></ul>The Good communication:
  41. Online Reputation Management ORM:
  42. Watch It! ORM:
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  45. friends groups
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  51. Social Media Optimization SMO:
  52. Increase your linkability “ Add” buttons: del.icio.us/fb/etc Reuse content in multiple venues: twitter/fb/ff/flick/etc
  53. Make tagging and bookmarking easy Use buttons Options for Interaction are key: comments, popular social tools
  54. ‘ Reward inbound links” Props to those providing props
  55. Help your content travel Make it portable, reusable Share, submit, mention, discuss
  56. Encourage the mashup Let others use your work/ideas (within reason)
  57. Good Resources <ul><li>CheckUsernames.com : see if username is taken on dozens of networks </li></ul><ul><li>OpenID and IDClaimID : claim and log into multiple site profiles </li></ul><ul><li>Ping.fm or Hellotxt.com : simultaneously update all social network status updates </li></ul><ul><li>AtomKeep : simultaneously update all social network profiles </li></ul>
  58. Stand Out! (in a good way)
  59. do
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  61. do
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  63. do
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  65. don’t
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  67. do
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  69. don’t
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  71. do
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  73. don’t
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  75. don’t
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  77. do don’t?
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  79. do don’t?
  80.  
  81. do don’t?
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  83. do don’t?
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  85. web: www.libraryman.com email: [email_address] blog: www.libraryman.com/blog flickr: www.flickr.com/photos/libraryman/ facebook: search for: Michael Porter or libraryman Twitter: libraryman friendfeed: Michael Porter del.icio.us: http://del.icio.us/libraryman MySpace: www.myspace.com/libraryman YouTube: www.youtube.com/libraryman Second Life name: Libraryman Senior

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