22. References/Reading List
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Berry, J. M. (1984). The interest group society. Boston: Little, Brown.
Blanchard, K. H., & Bowles, S. M. (1993). Raving fans: A revolutionary approach to customer service. New
York: Morrow.
Duhigg, C. (2012). The power of habit: Why we do what we do in life and business. New York: Random
House.
Heath, C., & Heath, D. (2010). Switch: How to change things when change is hard. New York: Broadway
Books.
Kawasaki, G. (2011). Enchantment: The art of changing hearts, minds, and actions. New York:
Portfolio/Penguin.
Klaus, P. (2003). Brag!: The art of tooting your own horn without blowing it. New York: Warner Books.
Matthews, B. (2012). Think like a start up. http://vtechworks.lib.vt.edu/handle/10919/18649
Patterson, K. (2011). Change anything: The new science of personal success. New York: Business Plus.
Pariser, E. (2012). The filter bubble: How the new personalized Web is changing what we read and how we
think. New York, N.Y: Penguin Books/Penguin Press.
Rogers, E. M. (1983). Diffusion of innovations. New York: Free Press.
Shell, G. R., & Moussa, M. (2007). The art of woo: Using strategic persuasion to sell your ideas. New York:
Portfolio.
Sims, P. (2011). Little bets: How breakthrough ideas emerge from small discoveries. New York: Free Press.
Underhill, P. (1999). Why we buy: The science of shopping. New York: Simon & Schuster.
Vanderkam, L. (2012). What the Most Successful People Do Before Breakfast. New York, NY: Penguin Group
