Demystifying Mobile - Marketing on Mobile is Still Marketing
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Demystifying Mobile - Marketing on Mobile is Still Marketing

  • 261 views
Uploaded on

Jon Mikel-Bailey presented "Demystifying Mobile - Marketing on Mobile is Still Marketing" at Expo 2012. ...

Jon Mikel-Bailey presented "Demystifying Mobile - Marketing on Mobile is Still Marketing" at Expo 2012.

The annual Business Expo is the Frederick County Chamber of Commerce's largest event of the year and is the largest trade show in Frederick County, Maryland.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
261
On Slideshare
222
From Embeds
39
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 39

http://storify.com 39

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Demystifying Mobile Marketing on Mobile is… Still Marketing!www.woodstreet.com #fredexpo @jonmikelbailey
  • 2. We’ll talk about… 1. Some Predictions about Mobile 2. ZMOT and the Mobile User 3. How to Think About Mobile Marketing 4. Your Plan of Attack!www.woodstreet.com #fredexpo @jonmikelbailey
  • 3. Predictions about Mobile1. 1 billion consumers will own smartphones by 20162. U.S. users will own 257 million smartphones and 126 million tablets3. Mobile spending will reach $1.3 trillion by 20164. Businesses expected to double spending on mobile by 2015.- Source: http://gigaom.com/2012/02/13/preparing-for-a-mobile-first-worldwww.woodstreet.com #fredexpo @jonmikelbailey
  • 4. Tweet THIS!GigaOm says businesses expected to double spending onmobile by 2015. #fredexpowww.woodstreet.com #fredexpo @jonmikelbailey
  • 5. ZMOT - Source: http://www.zeromomentoftruth.com/www.woodstreet.com #fredexpo @jonmikelbailey
  • 6. ZMOT and the Mobile User Simon Salt asks this… “Experience is the emotional connection you make with the user. Do you generate feelings of frustration, anxiety, calm, entertainment, education, information?” - Shorty Guide To Mobile Marketing, Simon Saltwww.woodstreet.com #fredexpo @jonmikelbailey
  • 7. Tweet THIS!ZMOT occurs on mobile all the time. Is your business there atTHIS moment of truth? #fredexpowww.woodstreet.com #fredexpo @jonmikelbailey
  • 8. How to Think about Mobile MarketingThinking about your buyer personas, ask yourself these questions…1. How will direct marketing send them to mobile?2. How else might they get there? Online Ads? Searches?3. What information would be useful to them and drive conversion?4. What information would frustrate them???www.woodstreet.com #fredexpo @jonmikelbailey
  • 9. How to Think about Mobile Marketing What about your priorities for mobile… - Source - http://blog.kissmetrics.com/increase-conversions-using-roleswww.woodstreet.com #fredexpo @jonmikelbailey
  • 10. How to Think about Mobile Marketing Now you have your priorities, what tools do you need? 1. Your website and/or Blog 2. Content 3. Social media channels 4. Mobile devices 5. A flexible/agile plan of attackwww.woodstreet.com #fredexpo @jonmikelbailey
  • 11. Tweet THIS!The intersection of a mobile user’s needs with your businessgoals is what determines your mobile marketing priorities.#fredexpowww.woodstreet.com #fredexpo @jonmikelbailey
  • 12. Your Plan of Attack! Time to jump in, where to begin? Your website… Heart rate up? check… What happens when a mobile user lands on… YOUR WEBSITE???www.woodstreet.com #fredexpo @jonmikelbailey
  • 13. Your Plan of Attack! Is this your site?www.woodstreet.com #fredexpo @jonmikelbailey
  • 14. Your Plan of Attack! Is your site practical? • 44x buttons? • Just the facts? • Obvious direction? • Obvious call to action?www.woodstreet.com #fredexpo @jonmikelbailey
  • 15. Your Plan of Attack! The elements of a good mobile page… • Appears automatically on a mobile device • Thumb-proof navigation • Limited choices designed for mobile user • Fast loadingwww.woodstreet.com #fredexpo @jonmikelbailey
  • 16. Your Plan of Attack! Geoff and Gini put it this way… “Mobile is a medium that lends itself to brevity. Simpler, shorter messaging and graphic design are often less consuming from a creative production standpoint.” - Marketing in the Round, Geoff Livingston and Gini Dietrichwww.woodstreet.com #fredexpo @jonmikelbailey
  • 17. Tweet THIS!Your mobile site needs to be laser focused on the userexperience. #fredexpowww.woodstreet.com #fredexpo @jonmikelbailey
  • 18. Your Plan of Attack!Responsive DesignInstead of creating a mobilewebsite, create a websitethat adjusts itself formobile and otherdevices. www.woodstreet.com #fredexpo @jonmikelbailey
  • 19. Your Plan of Attack! What about Utility Marketing? Putting content and information in your marketing material that your target audience can utilize.www.woodstreet.com #fredexpo @jonmikelbailey
  • 20. Your Plan of Attack! Utility Marketing Content… This is the stuff that your target audience needs. Put this content up front, using responsive design… • blog posts • video or audio • Or simple things like phone number, directions, etc.www.woodstreet.com #fredexpo @jonmikelbailey
  • 21. Tweet THIS!When someone has a question or a need, they reach for theirsmartphone or tablet. Are you there? #fredexpowww.woodstreet.com #fredexpo @jonmikelbailey
  • 22. Your Plan of Attack!Tools or tools.Don’t use a tool simplybecause its shiny and new.Use it because it fits,helps you achieve yourgoals, and is useful foryour audience. www.woodstreet.com #fredexpo @jonmikelbailey
  • 23. Your Plan of Attack! Strategies instead of tools… 1. Use a QR code to enhance not as your mobile marketing campaign. 2. Use mobile landing pages specific to a campaign 3. Remember that you have an audience with audiences (credit: Brian Solis). Think about content that will be shared. 4. Encourage interaction with the tools available.www.woodstreet.com #fredexpo @jonmikelbailey
  • 24. Tweet THIS!Mobile is not an island! It is a powerful piece of youroverall marketing strategy. #fredexpowww.woodstreet.com #fredexpo @jonmikelbailey
  • 25. Your Plan of Attack!Rinse and repeat…1. See what works. Check your analytics. Check your audience reactions.2. Test different approaches, A/B test if possible.3. Repeat the tactics that achieve the best results!www.woodstreet.com #fredexpo @jonmikelbailey
  • 26. QUESTIONS???Suggested Resources: Contact Me:www.woodstreet.com www.woodstreet.comhttp://gigaom.com/ jbailey@woodst.comwww.zeromomentoftruth.com @woodstreetwebwww.mediapost.com @jonmikelbaileywww.contentrules.com Facebook.com/woodstreetwebwww.marketingpilgrim.com 301.668.5006www.clickz.comGoogle “mobile marketing”!www.woodstreet.com #fredexpo @jonmikelbailey