1) The document discusses key elements and findings for building successful social web experiences based on the speaker's experience working on 5 social media projects in the last 2 years. 2) Important factors for social websites include community size, member acquisition, member profiles, social activities, folksonomies, information architecture, and different member profiles like stars, opinion leaders, connectors, and addicts. 3) Research through real-size testing, analytics, and asking members is important to understand how elements work and get feedback.