Researching Online: Tips to Find what You're Looking For

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On our blog, Asking Smarter Questions, we often provide information for how to better optimize your web properties for search. This presentation focuses on the opposite: optimizing your searches to provide the most relevant results with the fewest clicks. In this presentation you will learn common Google Operators to add specificity to your search queries, Government and other publicly available data, and other helpful resources to find what you're looking for online in an efficient manner. To learn more about Search (paid + organic), visit the Levelwing website: http://ow.ly/jqiBa

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Researching Online: Tips to Find what You're Looking For

  1. 1. 1RESEARCHING ONLINETIPS FOR FINDING WHATYOU’RE LOOKING FOR
  2. 2. AGENDAI. Google OperatorsII. Available Government DataIII. Additional Resources
  3. 3. 3GOOGLE OPERATORSADDING SPECIFICITY TO YOURSEARCH QUERY
  4. 4. 4 BASICSSYMBOL MEANINGS•  ~word | searches for related words•  X..Y | specifies a range (quantities, years, etc.)•  ? | place holder for 1 character•  * | place holder for 1+ characters•  OR, AND | same as Boolean operators (must be in all caps)•  “keyword(s)” | searches for exact keyword(s) in exact order•  - | excludes what you denote from results (can use keywords or operators; no space after minus)
  5. 5. 5 OPERATORSCAVAET TO USAGE•  If using a Boolean operator with Google operators, each side of the Boolean operator REQUIRES ITS OWN GOOGLE OPERATOREXAMPLEkeyword(s) operator:stipulation1 OR stipulation2keyword(s) operator:stipulation1 OR operator:stipulation2
  6. 6. 6 KEYWORD(S) FILETYPE:EXTENSIONRETURNS ONLY THE FILETYPE YOU SPECIFY•  images: jpeg, gif, png•  doc, docx•  xls, xlsx•  PDFONLY ONE FILETYE: OPERATOR PER EXTENSIONmedicare laws filetype:doc OR docxmedicare laws filetype:doc OR filetype:docx
  7. 7. 7 KEYWORD(S) SITE:URL.COMRETURNS SITES YOU SPECIFY THAT CONTAIN THE KEYWORDSYOU ENTER•  Specific URLs•  Or types of sites (e.g. gov, edu, org, etc.)ONLY ONE SITE: OPERATOR PER SITEliteracy statistics site:gov OR eduliteracy statistics site:gov OR site:edu
  8. 8. 8 LINK:URL.COMRETURNS SITES LINKING TO THE URL YOU SPECIFY•  Add [ –site:URL.com ] to remove links coming from the site you specified or another site•  EXAMPLE | link:sesamestreet.org –site:sesamestreet.org
  9. 9. 9LINK:URL.COM RESULTS
  10. 10. 10 INTITLE:KEYWORDRETURNS SITES THAT HAVE THE KEYWORD(S) YOU SPECIFYIN THEIR META TITLE•  Add [keyword(s)] to the front to return only sites linking to the specified URL with the keywords you entered•  EXAMPLE | michelle obama intitle:”big bird”
  11. 11. 11INTITLE:KEYWORD RESULTS
  12. 12. 12 RELATED:URL.COMRETURNS SITES GOOGLE BELIEVES ARE RELATED TO THESITE YOU SPECIFY•  related:nike.comSee who your competitors are from THE SEARCH ENGINE’S PRESPECTIVE
  13. 13. 13 INFO:URL.COMRETURNS PREDETERMINED SET OF INFORMATIONFOR THE URL YOU SPECIFY•  info:disney.com
  14. 14. 14BASIC AND COMPLEXEXAMPLESAPPLY WHAT YOU’VE LEARNED
  15. 15. 15 BASIC OPERATORS 1WHAT WOULD YOU SEARCH?•  You have a chocolate sweet tooth and need a fix, but you don’t care whether you make chocolate cookies or chocolate cake.CHOCOLATE COOKIES OR CHOCOLATE CAKE
  16. 16. 16BASIC OPERATORS 1 RESULTS
  17. 17. 17 BASIC OPERATORS 2WHAT WOULD YOU SEARCH?•  You want to buy a green bicycle, but only want to spend between $200 and $450 dollarsGREEN ~BICYCLE $250..$450
  18. 18. 18BASIC OPERATORS 2 RESULTS
  19. 19. 19 BASIC OPERATORS 3WHAT WOULD YOU SEARCH?•  You need to research marlins that live on the Florida coast. You don’t care about the Florida Marlins baseball team but you do care about having results that talk about both marlin singular and marlin plural.FLORIDA MARLIN? -BASEBALL
  20. 20. 20BASIC OPERATORS 3 RESUTLS
  21. 21. 21 COMBINING OPERATORS 1WHAT WOULD YOU SEARCH?•  You’re a prospective medical school student interested in researching neurofibromastosis, but only want to apply to schools which have funding opportunities and grants.NEUROFIBROMA RESEARCH GRANTS SITE:EDU
  22. 22. 22COMBINING OPERATORS 1 RESULTS
  23. 23. 23 COMBINING OPERATORS 2WHAT WOULD YOU SEARCH?•  You (a current 5th grade student) watched Jimmie Johnson win this year’s Daytona 500 in the 48 car and you decide to do your school report on the Daytona 500 in the 2000s. You need to find who the past 12 winners were, but since it’s for a school report you aren’t allowed to source Wikipedia.2000..2012 DAYTONA 500 WINNERS -SITE:WIKIPEDIA.ORG
  24. 24. 24COMBINING OPERATORS 2 RESULTS
  25. 25. 25 COMBINING OPERATORS 3WHAT WOULD YOU SEARCH?•  You want to find the number of babies born each year for the past X number of years to put in a graph for a presentation and you want this data from a reputable source.BIRTHS FILETYPE:XLS SITE:GOV
  26. 26. 26COMBINING OPERATORS 3 RESULTS
  27. 27. 27 COMBINING OPERATORS 4WHAT WOULD YOU SEARCH?•  You’re deciding between purchasing the book Kisses from Katie or the book Life of Pi for your friend’s birthday and you’re planning to buy whichever you decide from Amazon.SITE:AMAZON.COM INTITLE:“KISSES FROM KATIE” OR INTITLE“LIFE OF PI”
  28. 28. 28COMBINING OPERATORS 4 RESULTS
  29. 29. 29GOVERNMENTAGENCIESTHAT HAVE PUBLICYAVAILABLE DATA
  30. 30. 30GOVERNMENT AGENCIESOVER 75 DIFFERENT AGENCIES, EACH WITH OWN DOMAIN•  Administrative Office of the United States Courts•  Agency for International Development•  Army, Corps of Engineers•  Board of Governors of the Federal Reserve System•  Bureau of Economic Analysis•  Bureau of Justice Statistics•  Bureau of Labor Statistics•  Bureau of Land Management•  Census Bureau•  Centers for Disease Control and Prevention
  31. 31. 31GOVERNMENT AGENCIESCONTINUED…•  Centers for Medicare and Medicaid Services (CMS)•  Central Intelligence Agency•  Comptroller of the Currency•  Office of the Clerk U.S. House of Representatives•  Council of Economic Advisers•  Department of Agriculture, Economic Research Service•  Department of Agriculture, Food and Nutrition Service•  Department of Agriculture, Foreign Agricultural Service•  Department of Agriculture, National Agricultural Statistics Service•  Department of Agriculture, Natural Resources and Conservation Service
  32. 32. 32GOVERNMENT AGENCIESCONTINUED…•  Department of Defense•  Department of Education•  Department of Education, Rehabilitation Services Administration•  Department of Health and Human Services•  Department of Homeland Security (DHS)•  Department of Homeland Security, Coast Guard•  Department of Homeland Security, Office of Immigration Statistics•  Department of Housing and Urban Development•  Department of Labor•  Department of State
  33. 33. 33GOVERNMENT AGENCIESCONTINUED…•  Department of Transportation•  Department of the Treasury, Alcohol and Tobacco Tax and Trade Bureau•  Department of the Treasury, Bureau of Public Debt•  Department of the Treasury, Financial Management Services•  Department of Veterans Affairs•  Drug Enforcement Administration•  Employment and Training Administration•  Energy Information Administration•  Environmental Protection Agency•  Export-Import Bank of the United States
  34. 34. 34GOVERNMENT AGENCIESCONTINUED…•  Farm Credit Administration•  Federal Bureau of Investigation•  Federal Communications Commission•  Federal Deposit Insurance Corporation•  Federal Highway Administration•  Federal Railroad Administration•  Fish and Wildlife Service•  Forest Service•  General Services Administration, Federal Real Property Council•  Geological Survey
  35. 35. 35GOVERNMENT AGENCIESCONTINUED…•  Internal Revenue Service•  International Trade Administration, Office of Travel and Tourism Industries•  International Trade Commission•  Library of Congress•  Maritime Administration•  Mine Safety and Health Administration•  National Aeronautics and Space Administration•  National Center for Education Statistics•  National Center for Health Statistics•  National Credit Union Administration
  36. 36. 36GOVERNMENT AGENCIESCONTINUED…•  National Endowment for the Arts•  National Endowment for the Humanities•  National Guard Bureau•  National Highway Traffic Safety Administration•  National Oceanic and Atmospheric Administration•  National Park Service•  National Science Foundation•  National Transportation Safety Board•  Office of Juvenile Justice and Delinquency Prevention•  Office of Management and Budget
  37. 37. 37GOVERNMENT AGENCIESCONTINUED…•  Office of Personnel Management•  Patent and Trademark Office•  Railroad Retirement Board•  Securities and Exchange Commission•  Small Business Administration•  Social Security Administration•  Substance Abuse and Mental Health Services Administration
  38. 38. 38NON-GOVERNMENT AGENCIES“CONTAINS REFERENCES TO IMPORTANT PRIMARY SOURCESOF STATISTICAL INFORMATION FOR THE UNITED STATES”•  Aerospace Industries Association•  Air Transport Association of America•  The Alan Guttmacher Institute•  American Bureau of Metal Statistics•  American Council of Life Insurers•  American Dental Association•  American Forest and Paper Association•  American Gas Association
  39. 39. 39NON-GOVERNMENT AGENCIESCONTINUED…•  American Iron and Steel Institute•  American Jewish Committee•  American Medical Association•  American Osteopathic Association•  American Petroleum Institute•  American Public Transportation Association•  Association for Manufacturing Technology•  Association of American Railroads•  Association of Racing Commissioners International•  Book Industry Study Group
  40. 40. 40NON-GOVERNMENT AGENCIESCONTINUED…•  Boy Scouts of America•  The Bureau of National Affairs•  Carl H. Pforzheimer and Company•  Chronicle of Higher Education•  College Board•  Commodity Research Bureau, Logical Systems•  The Conference Board•  Congresstional Quarterly (CQ) Press•  Consumer Electronics Association (Electronic Industries Alliance)•  The Council of State Governments
  41. 41. 41NON-GOVERNMENT AGENCIESCONTINUED…•  Credit Union National Association•  Dow Jones and Company•  Edison Electric Institute•  Editor and Publisher Company•  Euromonitor International•  Federal National Mortgage Association•  Food and Agriculture Organization of the United Nations•  The Foundation Center•  General Aviation Manufacturers Association•  Girl Scouts of the USA
  42. 42. 42NON-GOVERNMENT AGENCIESCONTINUED…•  Giving USA Foundation•  Health Forum, an American Hospital Association Company•  Independent Petroleum Association of America•  Information Today•  Institute for Criminal Justice Ethics•  Insurance Information Institute•  Inter-American Development Bank•  International Air Transport Association•  International City Management Association•  International Labour Organization
  43. 43. 43NON-GOVERNMENT AGENCIESCONTINUED…•  International Monetary Fund•  International Telecommunication Union•  Investment Company Institute•  Jane’s Information Group•  Joint Center for Housing Studies of Harvard University•  Joint Center for Political and Economic Studies•  McGraw-Hill Construction Dodge, a Division of the McGraw-Hill Companies•  National Academy of Sciences•  National Academy of Social Insurance•  National Association of Home Builders
  44. 44. 44NON-GOVERNMENT AGENCIESCONTINUED…•  National Association of Latino Elected and Appointed Officials•  National Association of Realtors•  National Association of State Budget Officers•  National Association of State Park Directors•  National Catholic Educational Association•  National Council of Churches USA•  National Education Association•  National Fire Protection Association•  National Golf Foundation•  National Marine Manufacturers Association
  45. 45. 45NON-GOVERNMENT AGENCIESCONTINUED…•  National Restaurant Association•  National Safety Council•  National Sporting Goods Association•  New York Stock Exchange•  The New York Times Almanac•  Organisation for Economic Cooperation and Development•  PennWell Corporation•  Puerto Rico Planning Board•  Radio Advertising Bureau•  Reed Business Information
  46. 46. 46NON-GOVERNMENT AGENCIESCONTINUED…•  Regional Airline Association•  Securities Industry Association•  Standard and Poor’s Corporation•  United Nations Statistics Division•  United Nations Conference on Trade and Development•  United States Telecom Association•  University of Michigan, Center for Political Studies, Institute for Social Research•  Warren Communications News•  World Almanac
  47. 47. 47NON-GOVERNMENT AGENCIESCONTINUED…•  The World Bank Group•  World Health Organization•  World Trade Organization 170+ TOTAL GOVERNMENT AND NON-GOVERNMENT AGENCIES, COVERING A MYRIAD OF INDUSTRIES AND BUSINESSES
  48. 48. 48ADDITIONAL RESOURCESUSEFUL SITES FORUSEFUL INFORMATION
  49. 49. 49BRIEF RESOURCE LIST•  Government Statistic Abstract – guide to sources of statistics (includes frequency, how often the report is conducted)•  American Fact Finder – guided search to finding Census data•  2010 Population Finder– 2010 Census demographic stats•  Google Guide – outlines operator and query functions•  Forrester – proprietary research, consumer and business data•  What Do You Love? – Aggregated results for any term from multiple Google products
  50. 50. 50GOOGLE SEARCH SHORTCUTS & TRICKS ARTICLESFROM: ASKING SMARTER QUESTIONS•  Basic Tips Everyone Should Know•  Advanced Query Searching•  Tell Me Something, Google•  Navigation Tab Options•  Local Search•  Mobile Search
  51. 51. 51THANK YOU
  52. 52. 52LIKE WHAT YOU SEE? WANT TO SEE MORE?Visit our sponsors at Levelwing.comAt Levelwing, we specialize in interpreting data and providing you with applications (and not justgraphs) that can impact your MARKETING, MERCHANDISING, INVENTORY or even TALENTRESEARCH + DEVELOPMENT. We help companies utilize data to OPERATE WITH GREATERCLARITY + PROFITABILITY.Bottom line, we move your business forward by helping you make sense of your data so thatyou can ACHIEVE WHAT COULD BE.For additional information, please contact:STEVE PARKER, JR.Co-Founder & Managing Partnersteve@levelwing.com1 + 843.631.4587

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