A quick rundown of several elements that can go on a one pager. Nothing inspirational, purely functional.

1. One pager
Summary

2. Simple right
An executive summary on your business

3. But what goes in?

4. Company details
Contact information, registration details

5. One sentence pitch
The executive summary of the executive summary

6. Business summary
How did the business came to be, general overview

7. Team
But also investors, advisors, board

8. Problem being solved
What is the problem/pain you are solving for your
customers/users?

9. Product / Service
What is the product or service solving the problem,
and how does it work?

10. Target market
Who is the target audience? But also, what is the Total
Market, and the Total Addressable Market?

11. Current customers
Who are your customers now?

12. Sales/Marketing strategy
How will you bring this to market?

13. Business Model
What is the exact way you (will) make money?

14. Competitors
What is the competition like, who are they, how do
they solve the problem?

15. Competitive advantage
How is your company ‘better’, what is its edge?

16. Numbers
Revenue? Customers? Growth? Show them If you
have them

17. - Company details
- One sentence pitch
- Business summary
- Team
- Problem being solved
- Product/service
- Target market
- Current Customers
- Sales/Marketing strategy
- Business Model
- Competitors
- Competitive advantage
- Numbers

18. StartupFoundation.co
Join the network of founders that share
their progress and help each other forward