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Len HelpsLI
Len Helps Mission:  	To redefine the local search medium by satisfying the needs of both the stores and the consumers.  Strategy:  	Incorporate Public Relations with online marketing.  Result:	 Excellence in Responsible Advertising
Current Problems – For Stores ,[object Object]
 Larger stores and sponsored listings dominate, which draws attention away from your listing.
 Pay Per Click allows companies to manipulate your budget, which is not cost effective.  ,[object Object]
Imagine: Someone is looking for your product or service, but cannot find your store among the other 957 listed.
 Too Many Listings, Too Many Choices
Customers who cannot make up their minds usually never choose the best deal; YOURdeal.
 Customers look for socially aware stores
Example: Going green. Larger businesses attract these customers only because they have the budget to do so. ,[object Object]
 It displays all information on 1 user-friendly and organized page to satisfy customers.
 We list only up to 250 stores and do not allow sponsored ads. This way, your store always stands out. You are now part of  Excellence in Responsible Advertising

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LenHelpsLI

  • 2. Len Helps Mission: To redefine the local search medium by satisfying the needs of both the stores and the consumers. Strategy: Incorporate Public Relations with online marketing. Result: Excellence in Responsible Advertising
  • 3.
  • 4. Larger stores and sponsored listings dominate, which draws attention away from your listing.
  • 5.
  • 6. Imagine: Someone is looking for your product or service, but cannot find your store among the other 957 listed.
  • 7. Too Many Listings, Too Many Choices
  • 8. Customers who cannot make up their minds usually never choose the best deal; YOURdeal.
  • 9. Customers look for socially aware stores
  • 10.
  • 11. It displays all information on 1 user-friendly and organized page to satisfy customers.
  • 12. We list only up to 250 stores and do not allow sponsored ads. This way, your store always stands out. You are now part of Excellence in Responsible Advertising
  • 13.
  • 14. Raise $10 million nationally for military families and going green solutions.
  • 15. Raise $10 million for local community initiatives and scholarships.Hmm. We wonder if customers will want to shop at stores that contributed to these causes or at those that spent money on a “sponsored” listing … Just a thought.
  • 16.
  • 17. $50 off listings before February 1, 2010
  • 18. 30% of the purchase price will be donated to charities on your behalf.
  • 19.
  • 20. ½ hour training session
  • 21. Access to our newsletter and direct mail
  • 22.
  • 23. Go to www.LenHelpsLI.com 1. Note how the different icons/categories provide clarity for customers. 2. Note how store promotions and information display once customers scroll over the icons. 3. Note how all 250 listings are accessible on just 1 page.
  • 24.