2. BY LENA CHONG
COVER STORY
Navigating Online
Marketing on an
Ever-changing
Highway
I liken online marketing to the ever-changing
roads of Singapore, or any growing city for
that matter. As the way human interaction has
morphed from the turn of the Internet era, so
marketers have had to change the way they look
at communicating to their consumers. Being
online used to be an option.
5
THE SINGAPORE marketer /Jul - Sep 2014
3. PICK MOST PERTIMENT ONLINE AREAS TO
MAKE AN IMPACT
them there.
ENSURE YOUR BASIC TOOLS ARE
EFFECTIVE
RELEVANT SEAMLESS CONTENT IS EVER
MORE CRUCIAL
MAKE IT FUN; MAKE IT MEMORABLE
It is really an on-demand word we live in. Gone
6
4. Lena Chong is passionate about marketing businesses and is constantly intrigued by how marketing can help in
COVER STORY
EXTEND YOUR REACH – INTEGRATE TO
SHARE
THE MARKETING AND PUBLIC RELATIONS
OVERLAP
in seconds.
MEASURE AND EVALUATE FOR NEXT
PHASE
These days it is hard not to leave a data
analysis.
7
THE SINGAPORE marketer /Jul - Sep 2014
