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BY LENA CHONG
COVER STORY
Navigating Online
Marketing on an
Ever-changing
Highway
I liken online marketing to the ever-cha...
PICK MOST PERTIMENT ONLINE AREAS TO
MAKE AN IMPACT
them there.
ENSURE YOUR BASIC TOOLS ARE
EFFECTIVE
RELEVANT SEAMLESS CON...
Lena Chong is passionate about marketing businesses and is constantly intrigued by how marketing can help in
COVER STORY
E...
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Navigating Online Marketing on an ever-changing highway - Lena Chong

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Navigating Online Marketing on an ever-changing highway - Lena Chong

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  2. 2. BY LENA CHONG COVER STORY Navigating Online Marketing on an Ever-changing Highway I liken online marketing to the ever-changing roads of Singapore, or any growing city for that matter. As the way human interaction has morphed from the turn of the Internet era, so marketers have had to change the way they look at communicating to their consumers. Being online used to be an option. 5 THE SINGAPORE marketer /Jul - Sep 2014
  3. 3. PICK MOST PERTIMENT ONLINE AREAS TO MAKE AN IMPACT them there. ENSURE YOUR BASIC TOOLS ARE EFFECTIVE RELEVANT SEAMLESS CONTENT IS EVER MORE CRUCIAL MAKE IT FUN; MAKE IT MEMORABLE It is really an on-demand word we live in. Gone 6
  4. 4. Lena Chong is passionate about marketing businesses and is constantly intrigued by how marketing can help in COVER STORY EXTEND YOUR REACH – INTEGRATE TO SHARE THE MARKETING AND PUBLIC RELATIONS OVERLAP in seconds. MEASURE AND EVALUATE FOR NEXT PHASE These days it is hard not to leave a data analysis. 7 THE SINGAPORE marketer /Jul - Sep 2014

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