The document describes a sponsorship opportunity for the Raleigh Living Dead festival, the largest Halloween festival in North Carolina. The festival will take place on October 27th in downtown Raleigh and feature zombie-themed activities and events. Sponsorship packages range from $500 to $15,000 and provide various marketing benefits including logo placement, tickets, and recognition. The sponsorship aims to help brands build recognition through the unique Halloween experience over a three month period leading up to and after the festival. Interested parties are encouraged to contact the event organizers.

1. Are you looking for a creative way to reach your target market that gives
your brand a lasting impression well into the afterlife? This coming October
27th, the first annual Raleigh Living Dead festival kicks-off in City Plaza,
Downtown Raleigh. The Raleigh Living Dead festival is quickly shaping-up to
be the largest Halloween festival in North Carolina, inviting families and
young professionals from across the Southeast to enjoy a night of spooky fun.
This is the first time in Raleigh’s history that a large-scale festival will take
place encompassing the Halloween weekend, and given this year’s theme -
Zombies - we know the excitement will spread quickly.
Marketing for the event will kick-off the last weekend in August and continue
throughout the event. After-marketing of the event will continue through the
end of November giving our sponsors an incredible 3 months to build strong
brand recognition through one-of-the most unique customer experiences
available. Differentiate yourself from the pack and take advantage of this
unique marketing opportunity today!
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LiveGumption.com Raleigh Living Dead Sponsorship Material
2012

2. Stage 5 Stage 4 Stage 3 Stage 2 Stage 1
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Sponsor Le Apocalypse Contagion Epidemic Fever Bitten
Cost $15,000 $10,000 $5,000 $2,500 $500
ent
o Placem
Prem ium Log Materials
eting
on Mark Website
and
Featured Vocal Acknowl-
edgement throughout
Festival from Main Stage
Featured on Social
Media
Campaign and Ad
Space
on Website
6 4 2
VIP Tickets including
Fashion Show 8
2nd Best Logo Placem
ent
on Marketing Material
s
and Website
nt
Placeme
3rd B est Logo aterials
eting M
on Mark site
and Web
Logo Placement on
Marketing Materials and
Website
Company Nam
e on
Marketing Mat
erials and
Website (No Lo
go)
Press
Recogntion in
Release s
Company Materials
provided at Festival
Information Stand
t on
Logo Placemen
Sponsorship Banner
stival
Throughout Fe
Logo Placem
ent on
Volunteer Un
iforms

3. 0
poc alypse: ude: 5,00
Stage 5 Ackages below this will incl
$1
nner.
pa the Sponsorship Ba
-In addition to the pany name and lo
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placement of Com Stage as well in an G
-Premiu m size and sor at ea ch event on Main
as the primary spon
-A cknowledgement ter festival
press releases. fore during and af
er ials distributed be
d promotional mat
-Logo on all printe
h. ths
throughout Raleig ad space for 6 mon
ent on website with
-Prominent placem n
al-Media campaig
-F eatured in our Soci
r Fashion Show
-8 reserved seats fo
-8 VIP Tickets
Stage 4 Contagion: $10,000
-In addition to the packages below this will include:
Additional increase in size and prime placement of Comp
any name and logo on the Spon-
sorship Banner.
-Additional increase in size and prime placement of Comp
any name and logo on the
website.
-Logo on all printed promotional materials distributed befor
e during and after festival
throughout Raleigh.
-6 Reserved Seats for Fashion Show
-6 VIP Tickets
ic: $5,000
Stage e anEpidemement of Company name and logo on the
3
d excellent plac
- Increased siz
Sponsorship Banner. d logo on website.
cellent placement of Company name an
- Increased size and ex
r Fashion Show
- 4 Reserved Seats fo
- 4 VIP Tickets
Stage 2 Fever: $2,500
- Name and logo in selected promotional materials distributed
throughout Raleigh.
- Recognition in news releases.
- 2 Reserved Seats for Fashion Show
- 2 VIP tickets
n: $Spo0s0ship Banner prominently d
isplayed at
5 r
e 1 n c itte
tagd logo oBustom-designed n o
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S tival Inform
ation Table
.
- Name an ts at the Fe
s
uted at all concer
Festival rials distrib
-Comp any’s mate
website. teer Unifor
ms
- Name on nt on Volun
eme
- Logo Plac
2012 Raleigh Living Dead Sponsorship Material

4. Little Walkers Spon
so
-Primary Sponsor for all Kid
-friendly events
rship- $5,000
- Logo on all promotiona
l materials associated with
event that specifies that yo the Kid’s Activities distribu
u are the main sponsor for ted before, during, and aft
-Premium size and placem the Kid’s Events. er
ent of Company name an
- Receive recognition durin d logo on all Kid Activity
g all kids activities. areas.
- 6 Kid’s Wristbands
- 4 VIP Wristbands
- Name and logo on custo
m-designed Sponsorship
- Name and logo on webs Banner prominently displa
ite. yed at Festival
- Recognition from the sta
ge
- Company’s materials dis
tributed at the Festival Inf
ormation Table.
Zombie Olympics SpoGames. rship- $5,000
le Course and
nso
-Primary Sponsor for Zombie Obstac
es distributed before,
- Logo on all promotional materials associated with the Zombie Obstacle Activiti
Games. This includes
during, and after event that specifies that you are the main sponsor for the Zombie
Zombie Wars Games that take place the week leading up to the festival .
- 6 VIP Tickets
-Premium size and placement of Company name and logo on Obstacle Course.
- Receive recognition during all Games.
ed at Festival
- Name and logo on custom-designed Sponsorship Banner prominently display
- Name and logo on website.
- Recognition from the stage
- Company’s materials distributed at the Festival Information Table.
Redress the Dead Spon G
Primary Sponsor for Zombie Fas
hion Show
sor- $5,000
- Logo on all promotional ma
terials associated with the Zom
and after event that specifies bie Fashion Show distributed
that you are the main sponso before, during,
- 6 Reserved seats at Fashion r for the Zombie Games.
Show.
-Premium size and placement
of Company name and logo on
- Receive recognition during Fas Stage for Zombie Fashion Sho
hion Show w.
- Name and logo on custom-de
signed Sponsorship Banner pro
- Name and logo on website. minently displayed at Festiva
l
- Recognition from the stage
- Company’s materials distrib
uted at the Festival Informatio
n Table.
ircus Spo Mamas, rm Circles, - $2,500
Zombier Call Circus Events. (PicklensoDrushipPumpkin Contests) ing, and
for
- Primary Sponso us activities distributed before, dur
- Logo on all promotional materi als associated with the Zombie Circ
bie Circus.
are the main sponsor for the Zom
after event that specifies that you
us Shows and contests
- Receive recognition during all Circ layed at Festival
nsorship Banner prominently disp
- Nam e and logo on custom-designed Spo
- Name and logo on website.
- Recognition from the stage
at the Festival Information Table.
- Company’s materials distributed
2012 Raleigh Living Dead Sponsorship Material

5. Contact The Gumption Team Regarding Sponsorships
or Any Other Survival Questions at:
Gumption@LiveGumption.com
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Thank you for becoming part of a new Raleigh tradition
by making this event possible!
Our most sincere thank you,
The Raleigh Living Dead Team
Andres Martin: Andres@livegumption.com
Aviva Imbrey: Aviva@livegumption.com
Mor Aframian: Mor@legacyeventplanners.org
LiveGumption.com
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