Motto:
“Don’t Be Evil”

FOUNDERS
MISSION
"To organize the world’s
information and make it
universally accessible and
useful."
LARRY PAGE & SERGEY BRIN

Originally the search engine used
the Stanford website with the
domain google.stanford.edu.
The domain google.com was
registered on September 15, 1997

Growth
 In February 2003, Google acquired Pyra Labs, owner of Blogger
 On September 28, 2005, Google announced a long-term research partnership with
NASA
 On January 17, 2006, Google announced that it had purchased the radio advertising
company dMarc
On October 9, 2006, Google announced that it would buy the popular online video
site YouTube
Criticism of Google
 Intellectual property
 Internet privacy
 Censorship

SERVICES

EQUIPMENTS
In 1998 Co-founders Larry Page and
Sergey Brin used Stanford equipment and
donated machines to run Google's
search engine duties:-
 Two 300-megahertz (MHz) Dual Pentium II
servers with 512 megabytes (MB) of memory
 A four-processor F50 IBM RS6000 computer
with 512 MB of memory
 A dual-processor Sun Ultra II computer with
256 MB of memory
 Several hard drives ranging from 4 to 9
gigabytes (GB) for a total of more than 350 GB of
storage space

SERVERS
Google uses servers for different
tasks.
 Web servers receive and process
user queries, sending the request on to
the next appropriate server.
 Index servers store Google's
indexes and search results.
 Document servers to store search
summaries, user information, gmail and
Google Docs files.
 Ad servers store the
advertisements Google displays on
search pages.
1997

1999 2000
2001 CURRENT

What Is Internet Search Engine ?
&
How Internet Search Engine Works ?

Internet search engines are special sites on the Web
that are designed to help people find information
stored on other sites.

Basic Tasks Of Search Engines:-
 They search the Internet -- or select pieces of
the Internet -- based on important words.
 They keep an index of the words they find, and
where they find them.
 They allow users to look for words or
combinations of words found in that index.
Google Spider Notes:-
 The words within the page
 Where the words were found

Two key components involved in making the gathered
data accessible to users:
The information stored with the data
The method by which the information is indexed
The Boolean operators most often seen are:
o AND
o OR
o NOT
o FOLLOWED BY
o NEAR
o Quotation Marks

SEARCH ENGINE OPTIMIZATION
SEO is a collection of techniques a webmaster can use to improve his or
her site's SERP position.
APPROACHES
The White Hat approach The Black Hat approach
• Keywords is in the title • Keyword stuffing
• Keywords is in headers • Redirect
• Keywords throughout the • Selling and farming links
Web page
• Page stuffing
• Link exchanges

THANK YOU ALL
Alan Leewllyn Bivera