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Overview MSDNAA and DreamSpark
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Overview MSDNAA and DreamSpark

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  • - Friction Free Is the Strategy- How We Approach: Empower the student, enable the ecosystem
  • 22 total products offered (9 retail ones)
  • See appendix for detailed workflow
  • Transcript

    • 1. Academic Software Initiatives
      Lee Stott, Microsoft UK
      @lee_stott
    • 2. Agenda
      Overview of Our Audience
      Software Access Strategy
      DreamSpark & MSDNAA
      Program Overviews
      What Students and/or Educators Receive
      How They Work
    • 3. Our World Wide Audience
      1.2 billion
      K-12 (Primary) Students
      170 million
      University Students
      44 million
      STEM-D Students
      K-12 Educators
      56 million
      HE Educators
      9.2 million
      STEM-D Educators
      2 million
    • 4. Software Access Strategy – Friction Free
      Through Institution
      Direct
      &
    • 5. Program Overview
      What Institutions, Students and Educators Receive
      How It All Works
    • 6. What Is MSDNAA
      MSDNAA Academic Alliance (MSDNAA)
      Inexpensive and simple way for institutions to give latest software to educators and students
      Licenses departments to install Microsoft products in labs
      Available Memberships
      Developer AA ($320 - $1,079)
      Science, Technology, Engineering, and Mathematics (STEM) departments
      Offers largest set of products
      Online and media delivery options
      Designer AA ($299 - $847)
      Visualization, Illustration, Design, and Art (VIDA) departments
      Offers sub-set of Dev AA products - targeted to designers needs
      Online and media delivery options
    • 7. Product Comparison Across Memberships
    • 8. Licensing
      General
      Perpetual rights on all downloaded products
      Only allowed to download when enrolled/teaching
      Licensed to install products in labs
      Usage only for academic, noncommercial usage
      EULA
    • 9. Program Restrictions
      Students and Educators do not have access to volume license (MAK) products or keys. These are only made available to program administrators. Note: MSDNAA doesn’t have any VL (KMS) keys at all
      Only for use with instructional, non-commercial research. Software may not be used to run department infrastructure
      Staff members not directly involved in administration of the program at the institution may not install products on profession/personal machines
      Members may not check out or download software after they are no longer enrolled in/teaching STEMD course or the institution membership has expired
    • 10. Product Distribution
      e-Academy (ELMS)
      Provides ability to manage multiple student and educator accounts in a single system
      Ensures 1:1 product key distribution per account
      Key Solutions
      e-Academy managed e-commerce like web site for distribution
    • 11. Program Overview
      What Students Receive
      How It All Works
    • 12. What Is DreamSpark
      DreamSpark
      A free way for K-12 and college students to get the latest development and design software and training
      Licenses students to install Microsoft products on their personal computers
      Currently available to:
      Students Only (K-12 and HED)
      Program benefits offered directly to all students – no need for institution
      Must be able to verify academic status via one of the methods in the program web site
      Online delivery only
      Educators in .ac.uk
      Provides educators access to same products as students have today
      Ensures teachers have the software and curriculum resources necessary to develop the next generation classrooms and courses
      Helps educators expand their personal and professional portfolios and enhance classroom objectives
    • 13. Product Offerings
    • 14. Verification – Core Capabilities
      DreamSpark offers the following verification capabilities in 137 countries:
      Shibboleth/ADFS
      Live@Edu
      Domain
      ISIC
      Custom
      Manual
    • 15. Getting Verified – How It All Works
      1
      Students go to the global site and:
      Sign-in with their LiveId
      Click the Get Verified option
      To begin verification, students have multiple options to choose from to get verified.
      If students don’t have a verification code they will need to:
      Search for their school and complete the verification that is associated with it
      Contact the Support team and go through manual verification
      1
      2
      3
      2
      3
    • 16. Licensing
      General
      Perpetual rights on all downloaded products
      Verification lasts for 12 months – users must re-verify to continue downloading products
      Usage only for academic, noncommercial usage*
      Windows Phone Marketplace*
      Special licensing is in place on the Phone Marketplace that allows verified students the ability to use DreamSpark product (ie: products received for free) to sell applications for a profit
      EULA
    • 17. Product Distribution
      DreamSpark hosting is simple: downloads Provided through the DreamSpark web site
      DreamSpark web site provides verified users direct access to download products
      Akamai hosts the files and ensure only authenticated users get access
    • 18. The End

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