Does My Business Need A Mobile App? Well I can think of three extremely important reasons, if staying in business is important. One is repeat business. The second is referrals and the third is reputation management. My name is Lloyd Dobson and this is my uncensored review on why any entrepreneur or business owner needs a mobile app. The world is going mobile. Just look around at your surroundings when you are out in the public. Here is a list of some very viable reasons why a small business needs to embrace this new exploding technology: * Mobile Applications are the next frontier for business marketing * Mobile App use is predicted to skyrocket over 1000% in the next three years to a 56 billion dollar market * Unsolicited email goes into spam but Mobile App email is delivered promptly * A custom business mobile app allows users more control * Users are becoming more selective with whom they stay in touch * Most small business owners strongly agreed that “mobile marketing is key to small business growth in the next 5 years” * Most small business owners saw in an increase in new business activity due to their mobile marketing efforts * A mobile app will help brand your business * Be a part of the fastest growing industry in history * Keep customers informed about everything involving a business * “Mobile Marketing is the most powerful media ever invented.” – New York Times The reality is that in today's competitive business environment, you can not afford to coast along at your current level of business. You need to constantly look for the edge that will ensure more business growth in the future. To stick your head in the sand and ignore the fact that your business could and should be doing better is like taking money out of your pocket and handing it over to your competition and letting them walk away with the market share, increased revenue and profits, and opportunities for personal and career growth that you deserve. You must drive your business for growth as if your future depends on it, because it does! But if you are unsure how to do that, I believe I know why. The reality is most business owners are not even aware of the 4 fundamental drivers of business growth. As I eluded to in my opening paragraph, one of the fundamentals is REPUTATION. Fundamental #1) REPUTATION is your most valuable asset. That is nothing new, however with social media sites like Facebook and Twitter and online directories like Yelp and Google+ Local, your reputation has never been more powerful. Or more vulnerable to damage. Damage that has real consequences. Fundamental #2) REACH - Let's look at another fundamental called REACH. If you are looking to acquire new customers and grow the bottom line, you need to be making sure that more people know about you today than did yesterday. In our wired, smartphone-crazed day and age, that usually means using the inter