Listen  |  Learn  |  Launch Social Media Strategy  for Nonprofits  Success in Less Than 2 Weeks
What is Social Media Anyway? <ul><li>From Wikipedia, the free encyclopedia:  At its most basic sense, social media is a sh...
What is Social Media Anyway? Web 1.0 Web 2.0
What is Social Media Anyway? Web 2.0 Web 1.0 -  What Can Happen
What is Social Media Anyway? Web 2.0 Web 1.0
1) Social Ecosystem Map  Where are your stakeholders gathering to have conversations?
1) Social Ecosystem Map  Where are your stakeholders gathering to have conversations?
1. LISTEN
1. Listen
1. Listen
1. Listen
1. Listen
2. LEARN
2. Learn:  What do your stakeholders need? <ul><li>What stakeholder types exist?  </li></ul><ul><li>What are they looking ...
3. LAUNCH
3. Your Social Media Launch Plan <ul><li>Business Goals </li></ul><ul><li>Stakeholder Needs </li></ul><ul><li>Engagement P...
3. Business Goal  <ul><li>Boil it down to one sentence that gets to the core </li></ul><ul><li>Increase Brand Awareness , ...
3. Stakeholder Needs <ul><li>What stakeholder types exist?  </li></ul><ul><li>What are they looking for? </li></ul><ul><li...
3. Engagement Plan <ul><li>What will you publish? </li></ul><ul><ul><ul><li>Wildlife Release </li></ul></ul></ul><ul><ul><...
3. Engagement Plan Push Video Push  Photos
3. Engagement Plan Push Video Push  Photos <ul><li>CONTENT TOPICS </li></ul><ul><li>Wildlife Release </li></ul><ul><li>Wil...
3. Engagement Plan Push Video Push  Photos <ul><li>CONTENT TOPICS </li></ul><ul><li>Wildlife Release </li></ul><ul><li>Wil...
3. Engagement Plan Push Video Push  Photos <ul><li>CONTENT TOPICS </li></ul><ul><li>Wildlife Release </li></ul><ul><li>Wil...
3. Engagement Plan
3. Engagement Plan
3. Engagement Plan
3. Engagement Plan
3. Engagement Plan
3. Success Metrics <ul><ul><li>Unique Visitors </li></ul></ul><ul><ul><li>New Member Registrations </li></ul></ul><ul><ul>...
3. Your Social Media Launch Plan <ul><li>Business Goals </li></ul><ul><li>Stakeholder Needs </li></ul><ul><li>Engagement P...
Takeaways  <ul><li>Listen first </li></ul><ul><li>Be respectful, human, considerate and passionate </li></ul><ul><li>What ...
 
Do you feel socially fatigued? Bring it back to the basics Listen  |  Learn  |  Launch
1. LISTEN
2. LEARN
3. LAUNCH
MAKE OUR CASE HEARD www.YorkCenterForWildlife.org THANK YOU! Fan us on Facebook   Center for Wildlife Follow us on Twitter...
Social Media Strategy for Nonprofits - case study on success in less than 2 weeks
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Social Media Strategy for Nonprofits - case study on success in less than 2 weeks

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Social media strategy for nonprofits and case study of successful results in less than 2 weeks.

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  • @Madmardigan7, thanks for your interest in meeting notes. unfortunately I don't have preso notes but if you have specific questions I would be happy to answer them. i am glad that you found the presentation to be helpful and hopefully it can serve to provide you with a framework for whatever projects you might be working on. Regards, Lauren.
    www.InnerCircleCommunities.com
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Transcript of "Social Media Strategy for Nonprofits - case study on success in less than 2 weeks"

  1. 1. Listen | Learn | Launch Social Media Strategy for Nonprofits Success in Less Than 2 Weeks
  2. 2. What is Social Media Anyway? <ul><li>From Wikipedia, the free encyclopedia: At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). </li></ul>
  3. 3. What is Social Media Anyway? Web 1.0 Web 2.0
  4. 4. What is Social Media Anyway? Web 2.0 Web 1.0 - What Can Happen
  5. 5. What is Social Media Anyway? Web 2.0 Web 1.0
  6. 6. 1) Social Ecosystem Map Where are your stakeholders gathering to have conversations?
  7. 7. 1) Social Ecosystem Map Where are your stakeholders gathering to have conversations?
  8. 8. 1. LISTEN
  9. 9. 1. Listen
  10. 10. 1. Listen
  11. 11. 1. Listen
  12. 12. 1. Listen
  13. 13. 2. LEARN
  14. 14. 2. Learn: What do your stakeholders need? <ul><li>What stakeholder types exist? </li></ul><ul><li>What are they looking for? </li></ul><ul><li>Where do they go? </li></ul><ul><li>How do they like to interact? </li></ul><ul><li>How much time do they have? </li></ul><ul><li>How willing are they to share openly? </li></ul><ul><li>Do they want to play a role in sustaining wildlife? </li></ul>
  15. 15. 3. LAUNCH
  16. 16. 3. Your Social Media Launch Plan <ul><li>Business Goals </li></ul><ul><li>Stakeholder Needs </li></ul><ul><li>Engagement Plan </li></ul><ul><li>Success Metrics </li></ul>
  17. 17. 3. Business Goal <ul><li>Boil it down to one sentence that gets to the core </li></ul><ul><li>Increase Brand Awareness , Personalize Your Brand </li></ul><ul><li>Collaborate with Stakeholders , Gain Insight , Co-create Products </li></ul><ul><li>Decrease Cost of Rehabilitation Service </li></ul><ul><li>Optimize Site, Better Search Results, More Traffic </li></ul><ul><li>Establish Yourself as a Thought Leader, Educate Stakeholders </li></ul><ul><li>Increase Donations </li></ul><ul><li>Increase Educational Opportunities </li></ul>
  18. 18. 3. Stakeholder Needs <ul><li>What stakeholder types exist? </li></ul><ul><li>What are they looking for? </li></ul><ul><li>Where do they go? </li></ul><ul><li>How do they like to interact? </li></ul><ul><li>How much time do they have? </li></ul><ul><li>How willing are they to share openly? </li></ul><ul><li>Do they want to help sustain wildlife? </li></ul>
  19. 19. 3. Engagement Plan <ul><li>What will you publish? </li></ul><ul><ul><ul><li>Wildlife Release </li></ul></ul></ul><ul><ul><ul><li>Wildlife Intake </li></ul></ul></ul><ul><ul><ul><li>Education </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>Donate </li></ul></ul></ul><ul><li>Where will you publish? </li></ul><ul><ul><ul><li>YouTube - video </li></ul></ul></ul><ul><ul><ul><li>Flickr – photo </li></ul></ul></ul><ul><ul><ul><li>Facebook – all content types </li></ul></ul></ul><ul><ul><ul><li>Twitter – automatically fed from Facebook </li></ul></ul></ul><ul><li>How often will you publish? weekly </li></ul><ul><li>Balance content types </li></ul><ul><ul><ul><li>Wildlife Release </li></ul></ul></ul><ul><ul><ul><li>Wildlife Intake </li></ul></ul></ul><ul><ul><ul><li>Education </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><ul><li>Donate </li></ul></ul></ul><ul><li>Integrate with traditional channels </li></ul><ul><ul><ul><li>Website promotes facebook/twitter/flickr/youtube icons </li></ul></ul></ul><ul><ul><ul><li>Newsletter signature has facebook/twitter/flickr/youtube icons </li></ul></ul></ul><ul><ul><ul><li>Email signatures have facebook/twitter icons </li></ul></ul></ul><ul><ul><ul><li>Event presentation mention facebook and twitter for post event photos/question </li></ul></ul></ul><ul><ul><ul><li>RSS feed from facebook back to website </li></ul></ul></ul>
  20. 20. 3. Engagement Plan Push Video Push Photos
  21. 21. 3. Engagement Plan Push Video Push Photos <ul><li>CONTENT TOPICS </li></ul><ul><li>Wildlife Release </li></ul><ul><li>Wildlife Intake </li></ul><ul><li>Education </li></ul><ul><li>Events </li></ul><ul><li>Donate </li></ul><ul><li>CONTENT TABS </li></ul><ul><li>Wall Posts </li></ul><ul><li>Status Updates </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Notes/Blog </li></ul><ul><li>Events </li></ul><ul><li>Cause </li></ul><ul><li>Discussions </li></ul>
  22. 22. 3. Engagement Plan Push Video Push Photos <ul><li>CONTENT TOPICS </li></ul><ul><li>Wildlife Release </li></ul><ul><li>Wildlife Intake </li></ul><ul><li>Education </li></ul><ul><li>Events </li></ul><ul><li>Donate </li></ul>Automated <ul><li>CONTENT TABS </li></ul><ul><li>Wall Posts </li></ul><ul><li>Status Updates </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Notes/Blog </li></ul><ul><li>Events </li></ul><ul><li>Cause </li></ul><ul><li>Discussions </li></ul>
  23. 23. 3. Engagement Plan Push Video Push Photos <ul><li>CONTENT TOPICS </li></ul><ul><li>Wildlife Release </li></ul><ul><li>Wildlife Intake </li></ul><ul><li>Education </li></ul><ul><li>Events </li></ul><ul><li>Donate </li></ul>Automated <ul><li>CONTENT TABS </li></ul><ul><li>Wall Posts </li></ul><ul><li>Wall Status Updates </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Notes/Blog </li></ul><ul><li>Events </li></ul><ul><li>Cause </li></ul><ul><li>Discussions </li></ul>Feed facebook conversations with your stakeholders to website to close the loop
  24. 24. 3. Engagement Plan
  25. 25. 3. Engagement Plan
  26. 26. 3. Engagement Plan
  27. 27. 3. Engagement Plan
  28. 28. 3. Engagement Plan
  29. 29. 3. Success Metrics <ul><ul><li>Unique Visitors </li></ul></ul><ul><ul><li>New Member Registrations </li></ul></ul><ul><ul><li>Page Views </li></ul></ul><ul><ul><li>Retention/Attrition </li></ul></ul><ul><ul><li>Member Loyalty </li></ul></ul><ul><ul><li>Member Satisfaction </li></ul></ul><ul><ul><li>Most Active Members </li></ul></ul><ul><ul><li>Top Searches </li></ul></ul><ul><ul><li>Message Posts </li></ul></ul><ul><ul><li>Conversion </li></ul></ul><ul><ul><li>Advertising Performance </li></ul></ul><ul><ul><li>Influencer/Evangelism </li></ul></ul><ul><ul><li>Identification </li></ul></ul><ul><ul><li>Member Lifecycle </li></ul></ul><ul><ul><li>First Time Contributors </li></ul></ul><ul><ul><li>Content Rating </li></ul></ul><ul><ul><li>Ratio: Unregistered to Registered </li></ul></ul><ul><ul><li>Visitors </li></ul></ul><ul><ul><li>Ratio: Page Views per Post </li></ul></ul><ul><ul><li>Reputation Changes </li></ul></ul><ul><ul><li>Ratio: Post per Thread </li></ul></ul><ul><ul><li>Content Tagging </li></ul></ul><ul><ul><li>Comments per Blog Post </li></ul></ul><ul><ul><li>Ratio: Searches Per Post </li></ul></ul><ul><ul><li>Podcasts and Video (links, uploads) </li></ul></ul><ul><ul><li>Member Blog Posts </li></ul></ul><ul><ul><li>Size of Networks/Buddy Lists </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Customer service tickets </li></ul></ul><ul><ul><li>Cost savings for customer service </li></ul></ul><ul><ul><li>Tech support tickets </li></ul></ul><ul><ul><li>Cost savings for tech support </li></ul></ul><ul><ul><li>Product feedback for R&D </li></ul></ul><ul><ul><li>Product trial downloads </li></ul></ul><ul><ul><li>Mentions on other sites </li></ul></ul><ul><ul><li>Ratios of comments per post </li></ul></ul><ul><ul><li>Forum posts answers </li></ul></ul><ul><ul><li>Average response time </li></ul></ul><ul><ul><li>Referrals to community </li></ul></ul><ul><ul><li>Renewals and upsells </li></ul></ul><ul><ul><li>Participation in online tools </li></ul></ul><ul><ul><li>User complaints </li></ul></ul><ul><ul><li># of users leaving / deleting accounts </li></ul></ul><ul><ul><li>Leads provided to partners </li></ul></ul>Build an ROI set based on your dimensions of value. Include a mix of qualitative and quantitative metrics.
  30. 30. 3. Your Social Media Launch Plan <ul><li>Business Goals </li></ul><ul><li>Stakeholder Needs </li></ul><ul><li>Engagement Plan </li></ul><ul><li>Success Metrics </li></ul>
  31. 31. Takeaways <ul><li>Listen first </li></ul><ul><li>Be respectful, human, considerate and passionate </li></ul><ul><li>What is in it for your stakeholder? If nothing, don’t bother. </li></ul><ul><li>Community before donations </li></ul><ul><li>It is a cocktail party not a lecture </li></ul><ul><li>Tolerate criticism </li></ul><ul><li>Encourage personalities </li></ul><ul><li>Stakeholders congregate around relevance and value </li></ul>
  32. 33. Do you feel socially fatigued? Bring it back to the basics Listen | Learn | Launch
  33. 34. 1. LISTEN
  34. 35. 2. LEARN
  35. 36. 3. LAUNCH
  36. 37. MAKE OUR CASE HEARD www.YorkCenterForWildlife.org THANK YOU! Fan us on Facebook Center for Wildlife Follow us on Twitter @sustainwildlife
  37. 38. THANK YOU! Lauren DeLong www.InnerCircleCommunities.com Private | Trusted | Relevant 207.752.7298 [email_address] @communityideas

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