• Save
Driving Revenue with Web Video for Business
Upcoming SlideShare
Loading in...5
×
 

Driving Revenue with Web Video for Business

on

  • 283 views

Driving Revenue with Web Video for Business.

Driving Revenue with Web Video for Business.

Includes excellent overview of the data behind web video.

Statistics

Views

Total Views
283
Slideshare-icon Views on SlideShare
279
Embed Views
4

Actions

Likes
1
Downloads
0
Comments
0

3 Embeds 4

http://www.slideshare.net 2
http://www.linkedin.com 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />
  • <br />

Driving Revenue with Web Video for Business Driving Revenue with Web Video for Business Presentation Transcript

  • DRIVING REVENUE WITH WEB VIDEO FOR YOUR BUSINESS presented by Malachi Leopold, President & Executive Producer Left Brain/Right Brain Productions, LLC
  • WHY SHOULD I CARE ABOUT WEB VIDEO??
  • THE NUMBERS DON’T LIE
  • THE NUMBERS DON’T LIE • $1.6B • 80,000,000 • 10,000,000,000 • 136,000,000 • 54% • 2.7 minutes
  • THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • 10,000,000,000 • 136,000,000 • 54% • 2.7 minutes
  • THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • How many videos are watched on YouTube each day • 10,000,000,000 • 136,000,000 • 54% • 2.7 minutes
  • THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • How many videos are watched on YouTube each day • 10,000,000,000 • How many videos are watched on YouTube each month • 136,000,000 • 54% • 2.7 minutes
  • THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • How many videos are watched on YouTube each day • 10,000,000,000 • How many videos are watched on YouTube each month Number of people watching web videos each month • 136,000,000 • • 54% • 2.7 minutes
  • THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • How many videos are watched on YouTube each day • 10,000,000,000 • How many videos are watched on YouTube each month Number of people watching web videos each month • 136,000,000 • • The amount of internet traffic resulting from video • 54% • 2.7 minutes
  • THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • How many videos are watched on YouTube each day • 10,000,000,000 • How many videos are watched on YouTube each month Number of people watching web videos each month • 136,000,000 • • The amount of internet traffic resulting from video • 54% • Average length of a video a viewer watches • 2.7 minutes
  • THE NUMBERS DON’T LIE
  • THE NUMBERS DON’T LIE • 50% • 65% • 3x • 65% vs less than 10% • 60 seconds vs 6 minutes • 12% vs 1%
  • THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% • 3x • 65% vs less than 10% • 60 seconds vs 6 minutes • 12% vs 1%
  • THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% of viewers are between the ages of 35 and 64, with • 65% 67% of them with middle- to high-income • 3x • 65% vs less than 10% • 60 seconds vs 6 minutes • 12% vs 1%
  • THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% of viewers are between the ages of 35 and 64, with • 65% 67% of them with middle- to high-income • Video ranks 3x higher in search engines than text • 3x • 65% vs less than 10% • 60 seconds vs 6 minutes • 12% vs 1%
  • THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% of viewers are between the ages of 35 and 64, with • 65% 67% of them with middle- to high-income • Video ranks 3x higher in search engines than text • 3x • 65% of people watch a video to its completion vs. 10% who will read the text of a website to its completion • 65% vs less than 10% • 60 seconds vs 6 minutes • 12% vs 1%
  • THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% of viewers are between the ages of 35 and 64, with • 65% 67% of them with middle- to high-income • Video ranks 3x higher in search engines than text • 3x • 65% of people watch a video to its completion vs. 10% who will read the text of a website to its completion • 65% vs less than 10% • Average time a viewer stays on a text-only website vs a website with video • 60 seconds vs 6 minutes • 12% vs 1%
  • THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% of viewers are between the ages of 35 and 64, with • 65% 67% of them with middle- to high-income • Video ranks 3x higher in search engines than text • 3x • 65% of people watch a video to its completion vs. 10% who will read the text of a website to its completion • 65% vs less than 10% • Average time a viewer stays on a text-only website vs a website with video • 60 seconds vs 6 minutes • 12% of visitors to a website that uses video to market its products and services will be come customers vs. 1% of • 12% vs 1% visitors to text-only websites
  • WHEN DOES VIDEO WORK?
  • WHEN DOES VIDEO WORK? quality CONTENT + quality PRODUCTION = success
  • CONTENT IS QUEEN
  • CONTENT IS QUEEN • say something INTERESTING
  • CONTENT IS QUEEN • say something INTERESTING • say something RELEVANT to your audience
  • CONTENT IS QUEEN • say something INTERESTING • say something RELEVANT to your audience • add VALUE
  • PRODUCTION QUALITY MATTERS
  • PRODUCTION QUALITY MATTERS • more than 50% of viewers will take the action a quality video suggests (contacting you, filling out form, learning more)
  • PRODUCTION QUALITY MATTERS • more than 50% of viewers will take the action a quality video suggests (contacting you, filling out form, learning more) • building and protecting your brand
  • PRODUCTION QUALITY MATTERS • more than 50% of viewers will take the action a quality video suggests (contacting you, filling out form, learning more) • building and protecting your brand • viewers can’t be fooled
  • PRODUCTION QUALITY MATTERS • more than 50% of viewers will take the action a quality video suggests (contacting you, filling out form, learning more) • building and protecting your brand • viewers can’t be fooled • the little things count!
  • Glenwood Bald Man Joffrey Ballet
  • WHAT SHOULD I DO?
  • WHAT SHOULD I DO? • market your products & services
  • WHAT SHOULD I DO? • market your products & services • educate customers about your industry
  • WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers
  • WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers • build an audience with REGULAR CONTENT
  • WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers • build an audience with REGULAR CONTENT • monthly video blog
  • WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers • build an audience with REGULAR CONTENT • monthly video blog • man-on-the-street interviews
  • WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers • build an audience with REGULAR CONTENT • monthly video blog • man-on-the-street interviews • web series/webisodes
  • WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers • build an audience with REGULAR CONTENT • monthly video blog • man-on-the-street interviews • web series/webisodes • leverage social media tools (facebook, twitter, 12seconds)
  • WHAT SHOULD I DO?
  • WHAT SHOULD I DO? • stay consistent with your branding and marketing strategy
  • WHAT SHOULD I DO? • stay consistent with your branding and marketing strategy • say something INTERESTING & RELEVANT to your customers
  • WHAT SHOULD I DO? • stay consistent with your branding and marketing strategy • say something INTERESTING & RELEVANT to your customers • pay attention to the details
  • WHAT SHOULD I DO? • stay consistent with your branding and marketing strategy • say something INTERESTING & RELEVANT to your customers • pay attention to the details • remember that content is king, queen, and absolute master of the universe
  • WHAT SHOULD I DO? • stay consistent with your branding and marketing strategy • say something INTERESTING & RELEVANT to your customers • pay attention to the details • remember that content is king, queen, and absolute master of the universe • If you want to make more money, GET A VIDEO ON YOUR WEBSITE
  • THANK YOU! (Q & A) Malachi Leopold Left Brain/Right Brain Productions, LLC malachi@LBRBProductions.com p 773.332.6837