Driving Revenue with Web Video for Business

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Driving Revenue with Web Video for Business.

Includes excellent overview of the data behind web video.

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  • Driving Revenue with Web Video for Business

    1. 1. DRIVING REVENUE WITH WEB VIDEO FOR YOUR BUSINESS presented by Malachi Leopold, President & Executive Producer Left Brain/Right Brain Productions, LLC
    2. 2. WHY SHOULD I CARE ABOUT WEB VIDEO??
    3. 3. THE NUMBERS DON’T LIE
    4. 4. THE NUMBERS DON’T LIE • $1.6B • 80,000,000 • 10,000,000,000 • 136,000,000 • 54% • 2.7 minutes
    5. 5. THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • 10,000,000,000 • 136,000,000 • 54% • 2.7 minutes
    6. 6. THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • How many videos are watched on YouTube each day • 10,000,000,000 • 136,000,000 • 54% • 2.7 minutes
    7. 7. THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • How many videos are watched on YouTube each day • 10,000,000,000 • How many videos are watched on YouTube each month • 136,000,000 • 54% • 2.7 minutes
    8. 8. THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • How many videos are watched on YouTube each day • 10,000,000,000 • How many videos are watched on YouTube each month Number of people watching web videos each month • 136,000,000 • • 54% • 2.7 minutes
    9. 9. THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • How many videos are watched on YouTube each day • 10,000,000,000 • How many videos are watched on YouTube each month Number of people watching web videos each month • 136,000,000 • • The amount of internet traffic resulting from video • 54% • 2.7 minutes
    10. 10. THE NUMBERS DON’T LIE • $1.6B • What Google paid for YouTube 18 months after its launch • 80,000,000 • How many videos are watched on YouTube each day • 10,000,000,000 • How many videos are watched on YouTube each month Number of people watching web videos each month • 136,000,000 • • The amount of internet traffic resulting from video • 54% • Average length of a video a viewer watches • 2.7 minutes
    11. 11. THE NUMBERS DON’T LIE
    12. 12. THE NUMBERS DON’T LIE • 50% • 65% • 3x • 65% vs less than 10% • 60 seconds vs 6 minutes • 12% vs 1%
    13. 13. THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% • 3x • 65% vs less than 10% • 60 seconds vs 6 minutes • 12% vs 1%
    14. 14. THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% of viewers are between the ages of 35 and 64, with • 65% 67% of them with middle- to high-income • 3x • 65% vs less than 10% • 60 seconds vs 6 minutes • 12% vs 1%
    15. 15. THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% of viewers are between the ages of 35 and 64, with • 65% 67% of them with middle- to high-income • Video ranks 3x higher in search engines than text • 3x • 65% vs less than 10% • 60 seconds vs 6 minutes • 12% vs 1%
    16. 16. THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% of viewers are between the ages of 35 and 64, with • 65% 67% of them with middle- to high-income • Video ranks 3x higher in search engines than text • 3x • 65% of people watch a video to its completion vs. 10% who will read the text of a website to its completion • 65% vs less than 10% • 60 seconds vs 6 minutes • 12% vs 1%
    17. 17. THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% of viewers are between the ages of 35 and 64, with • 65% 67% of them with middle- to high-income • Video ranks 3x higher in search engines than text • 3x • 65% of people watch a video to its completion vs. 10% who will read the text of a website to its completion • 65% vs less than 10% • Average time a viewer stays on a text-only website vs a website with video • 60 seconds vs 6 minutes • 12% vs 1%
    18. 18. THE NUMBERS DON’T LIE • 50% • More than 50% of viewers share the video they view • 65% of viewers are between the ages of 35 and 64, with • 65% 67% of them with middle- to high-income • Video ranks 3x higher in search engines than text • 3x • 65% of people watch a video to its completion vs. 10% who will read the text of a website to its completion • 65% vs less than 10% • Average time a viewer stays on a text-only website vs a website with video • 60 seconds vs 6 minutes • 12% of visitors to a website that uses video to market its products and services will be come customers vs. 1% of • 12% vs 1% visitors to text-only websites
    19. 19. WHEN DOES VIDEO WORK?
    20. 20. WHEN DOES VIDEO WORK? quality CONTENT + quality PRODUCTION = success
    21. 21. CONTENT IS QUEEN
    22. 22. CONTENT IS QUEEN • say something INTERESTING
    23. 23. CONTENT IS QUEEN • say something INTERESTING • say something RELEVANT to your audience
    24. 24. CONTENT IS QUEEN • say something INTERESTING • say something RELEVANT to your audience • add VALUE
    25. 25. PRODUCTION QUALITY MATTERS
    26. 26. PRODUCTION QUALITY MATTERS • more than 50% of viewers will take the action a quality video suggests (contacting you, filling out form, learning more)
    27. 27. PRODUCTION QUALITY MATTERS • more than 50% of viewers will take the action a quality video suggests (contacting you, filling out form, learning more) • building and protecting your brand
    28. 28. PRODUCTION QUALITY MATTERS • more than 50% of viewers will take the action a quality video suggests (contacting you, filling out form, learning more) • building and protecting your brand • viewers can’t be fooled
    29. 29. PRODUCTION QUALITY MATTERS • more than 50% of viewers will take the action a quality video suggests (contacting you, filling out form, learning more) • building and protecting your brand • viewers can’t be fooled • the little things count!
    30. 30. Glenwood Bald Man Joffrey Ballet
    31. 31. WHAT SHOULD I DO?
    32. 32. WHAT SHOULD I DO? • market your products & services
    33. 33. WHAT SHOULD I DO? • market your products & services • educate customers about your industry
    34. 34. WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers
    35. 35. WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers • build an audience with REGULAR CONTENT
    36. 36. WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers • build an audience with REGULAR CONTENT • monthly video blog
    37. 37. WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers • build an audience with REGULAR CONTENT • monthly video blog • man-on-the-street interviews
    38. 38. WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers • build an audience with REGULAR CONTENT • monthly video blog • man-on-the-street interviews • web series/webisodes
    39. 39. WHAT SHOULD I DO? • market your products & services • educate customers about your industry • provide education & training tools for your customers • build an audience with REGULAR CONTENT • monthly video blog • man-on-the-street interviews • web series/webisodes • leverage social media tools (facebook, twitter, 12seconds)
    40. 40. WHAT SHOULD I DO?
    41. 41. WHAT SHOULD I DO? • stay consistent with your branding and marketing strategy
    42. 42. WHAT SHOULD I DO? • stay consistent with your branding and marketing strategy • say something INTERESTING & RELEVANT to your customers
    43. 43. WHAT SHOULD I DO? • stay consistent with your branding and marketing strategy • say something INTERESTING & RELEVANT to your customers • pay attention to the details
    44. 44. WHAT SHOULD I DO? • stay consistent with your branding and marketing strategy • say something INTERESTING & RELEVANT to your customers • pay attention to the details • remember that content is king, queen, and absolute master of the universe
    45. 45. WHAT SHOULD I DO? • stay consistent with your branding and marketing strategy • say something INTERESTING & RELEVANT to your customers • pay attention to the details • remember that content is king, queen, and absolute master of the universe • If you want to make more money, GET A VIDEO ON YOUR WEBSITE
    46. 46. THANK YOU! (Q & A) Malachi Leopold Left Brain/Right Brain Productions, LLC malachi@LBRBProductions.com p 773.332.6837

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