Ken Hardison's "3 Easy Ways to Get 30% More Clients Without Spending More Money"
In these slides presented at a National Trial Lawyers webinar, attorney and master marketer Ken Hardison, president of PILMMA (Personal Injury Lawyers Marketing and Management Association) teaches you: ● How to efficiently get more leads with the same amount of your marketing dollars. ● Three things you must do to convert more of your website visitors into paying clients. ● How to create an ethical follow up system to convert indecisive leads (fence sitters) into signed cases. ● How to hold your staff accountable for closing new callers into signed cases. ● How to implement the "Grandma Test " to assure more sign ups from leads. Ken Hardison is a partner in the law firm Hardison & Cochran. He has practiced Injury and Disability Law for more than 32 years and built one of the largest personal injury law firms in North Carolina. He still actively participates in the marketing of the firm. In addition, Ken has a small Social Security Disability Firm (Carolina Disability Lawyers) in Myrtle Beach, SC. More about Ken at: https://www.linkedin.com/in/kenhardison
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Ken Hardison's "3 Easy Ways to Get 30% More Clients Without Spending More Money"
- 1. “3 Easy Ways to Get 30% More Clients Without Spending More Money” Providing Knowledge To Grow Your Practice with Ken Hardison The Legal Marketing & Management Authority You’re About To Discover…
- 2. WRONG! “The only way to get more cases is to spend MORE dollars on advertising and marketing your law firm.”
- 3. MY FREE GIFT At the end of this presentation!
- 4. Tactic #1 Allocate your dollars to where you are getting your best… R O I - eturn - n - nvestment
- 7. Offline Tracking Methods: Track telephone numbers Ask them!
- 9. Different Landing Pages with Different URLs
- 10. CRM Tracking:
- 11. Spend your money on what’s working!
- 12. Tactic #2 Create a follow-up system
- 17. Results: 56 Calls 8 Cases
- 18. Tactic #3 Improve your intake handling of new callers
- 19. Training: Role Playing Intake in a Box
- 21. Hold Your Staff Accountable
- 22. Ghost Calls
- 23. Daily Records: Number of calls Number of intakes Number of appointments
- 24. Key Performance Indicator: Conversion Rate Each Day Each Week Each Month
- 25. Your Intake Staff… Should not be paralegals Dedicated staff member Plantronics headgear
- 26. If you implement… Tactic #1: Allocate your dollars to where you get the best ROI Tactic #2: Create a follow-up system Tactic #3: Improve your intake handling of new callers You will increase your new case intakes by 30% - Guaranteed!
- 27. “Most will increase 50-70% within the first 6 months!”
- 29. Get My Free Report & Toolkit at www.CreateAusp.com
- 30. Questions?
Editor's Notes
- Common Myth The only way to get more cases is to spend More dollars on advertising and marketing Your LAW FIRM Wrong!!!
- Today I promise to show you at least 3 tactics you can use to get More Clients without spending more money! How many of you would like to know more? 3a. At the end of my Presentation, I’m going to offer you a free gift
- TACTIC #1 Allocate your dollars where you are getting your best R – eturn O-n I-nvestment
- So how do you know what is working and what isn’t?
- Tracking!!! You must know your numbers
- Tracking Methods OFFLINE Tracking Telephone Numbers Mongoose Metrics is one company Ask what they looked at when calling
- ONLINE METHODS Kiss Metrics & Google Analytics
- Use Different Landing Pages with Different URLS
- CRM Tracking Infusionsoft is an example
- Once you determine your ROI – Allocate more dollars on media and Ads that work
- TACTIC #2 Create A Follow Up System
- Auto Responders CRM Software such as Infusionsoft
- CDL FOLLOW-UP SEQUENCE. Entry points for leads that come in through your website. And also leads that you get from lead gen companies. First thing you push for is a ‘case audit’ if they haven’t signed up for one yet.
- Use reports, Books and Shock and Awe Packages, Newsletters
- Recent Case Study TV Show Book Automated Solutions 800 Recordings Follow Up Sequence
- Results: 56 Calls – 8 converted cases
- TACTIC #3 Improve your intake handling of new callers
- Training – Roll Playing Intake in a box Intake academy AND….
- …the Grandma Test
- Hold Staff Accountable
- Ghost calls Chris Mullins
- Keep Daily Records Number of calls Number of Intakes Number of appointments
- Key Performance Indicator Conversion rate Each day Each week Each Month
- Look at people who do intakes Shouldn’t be paralegals Dedicated staff Plantronics headgear
- If you implement the above 3 Tactics I guarantee you will increase your new case intake by a minimum of 30%
- Most Firms I work with will increase 50% to 75% within the First 6 months!
- Some of the brightest legal and business minds in the nation will be presenting on this subject and many more
- Now for your Free Gift go to: www.CreateaUSP.com to instantly download my special report
- Questions?