Turning website visitors into clients

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  • 67% of all searches are on Google
  • Turning website visitors into clients

    1. 1. Larry Bodine Friday July 18 at 3 PM Hyatt Regency O’Hare Chicago Turning Website Visitors into Clients
    2. 2. • Content Marketing Consultant • Publisher, The National Trial Lawyers • Blogger, The Huffington Post • Blogger, Price Benowitz Introduction
    3. 3. • Why you need a Unique Selling Proposition • Amplifying your message with Social Media • Content Marketing: No. 1 Marketing Method to Attract Consumer Clients • PILMMA Super Summit Today’s Agenda
    4. 4. • An overt, unique claim about your law firm or a promise of benefits of your legal services. • A statement that impressively positions you as distinctly different from your competitors. • A statement that is so strong, attractive and compelling that it motivates prospects to choose you over all other firms. Unique Selling Proposition
    5. 5. References No Longer the Primary Way Clients Check Out Law Firms
    6. 6. Content Marketing works at every stage of the funnel
    7. 7. Clobbered sites with: • Snippets from other sites • Substantially similar text • Blatant scraping and pasting • Low quality, thin content • Sites that aggregate or "curate" content from other sites What is the best online strategy to attract visitors?
    8. 8. Fresh, original content Closely tied to purpose of site Updated weekly Unique content Click to add text
    9. 9. Fresh, original content Closely tied to purpose of site Updated 1-2 times every day Unique content
    10. 10.  Study what people read on your website and look for patterns.  Create a personal for your typical reader  Hook your reader with an engaging story  Always write with the viewpoint of your clients.  Tell a story where your potential client is the  Protagonist. Storytelling on law firm websites Law firms no longer have just clients – they have audiences.
    11. 11. Have a professional journalist/lawyer recommend a content marketing approach that gets you the right visitors who turn into clients. • Larry Bodine • 520.577.9759 • LarryBodineNow@Gmail.com Get a Content Evaluation at no charge Does your content: • Attract Visitors? • Make them stay on your website? • Have an emotional hook? • Turn visitors into clients?
    12. 12. • Register now Bit.ly/2014PILMMA • More than 20 speakers – best in their class • See the full presentation “Turning Website Visitors into Clients” at 3 PM Friday July 18. PILMMA Super Summit

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