The attraction of the experience
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The attraction of the experience

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Presentation by Maarten Lens-Fitzgerald at the Layar NEXT Event, June 18th 2010

Presentation by Maarten Lens-Fitzgerald at the Layar NEXT Event, June 18th 2010

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The attraction of the experience Presentation Transcript

  • 1. The Attraction of the Experience Matt Miesnieks, Distribution
  • 2. Why is AR Attractive? Partners learning that AR Smartphone Market Size (millions) AR sells smartphones! 1200 900 Layar is the AR service 600 of choice 300 0 We will enable the 2009 2010 2011 2012 2013 worlds largest AR community © 2010, Layar B.V.
  • 3. Late 2009 First AR Capable Smartphones 8m Sold in 2009 © 2010, Layar B.V.
  • 4. Late 2009 App Store Distribution 800k Installs © 2010, Layar B.V.
  • 5. Late 2009 Layar installed on 1 in 10 AR Smartphones © 2010, Layar B.V.
  • 6. Early 2010 Worlds #2 Manufacturer Global Pre-Load © 2010, Layar B.V.
  • 7. © 2010, Layar B.V.
  • 8. Now Galaxy S first Layar Pre-load 100 Countries 1m per month © 2010, Layar B.V.
  • 9. Layar launches on Bada 10m shipments in next 12 months © 2010, Layar B.V.
  • 10. © 2010, Layar B.V.
  • 11. EVO 4G Marketing © 2010, Layar B.V.
  • 12. Global Pre-Load Tier 1 Chinese Manufacturer Global Pre-Load Alcatel Mobile © 2010, Layar B.V.
  • 13. Global Pre-Load World #3 Manufacturer © 2010, Layar B.V.
  • 14. Layar installed on 1 in 3 new smartphones shipped worldwide! © 2010, Layar B.V.
  • 15. Coming Soon Another Major Manufacturer More OS Global Partnership Platforms Global Carrier Partnerships 10’s of millions of users © 2010, Layar B.V.
  • 16. Expected by 2011 Manufacturer or Carrier supported distribution on 3 in 4 new smartphones shipped worldwide! © 2010, Layar B.V.
  • 17. Then what? It’s a big, exciting AR Smartphone Market Size (millions) future 1200 ahead... 900 600 300 Layar’s expected growth 0 2009 2010 2011 2012 2013 © 2010, Layar B.V.