The attraction of the experience

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Layar

Presentation by Maarten Lens-Fitzgerald at the Layar NEXT Event, June 18th 2010

Technology Business

The Attraction of the Experience
Matt Miesnieks, Distribution

Why is AR Attractive?
Partners learning that AR Smartphone Market Size (millions)
AR sells smartphones! 1200

900
Layar is the AR service 600
of choice 300

0
We will enable the 2009 2010 2011 2012 2013

worlds largest AR
community

© 2010, Layar B.V.

Late 2009

First AR Capable
Smartphones

8m Sold in 2009

© 2010, Layar B.V.

Late 2009
App Store
Distribution

800k Installs

© 2010, Layar B.V.

Late 2009
Layar installed on 1 in 10 AR Smartphones

© 2010, Layar B.V.

Early 2010
Worlds #2 Manufacturer
Global Pre-Load

© 2010, Layar B.V.

Now
Galaxy S first
Layar Pre-load

100 Countries

1m per month
© 2010, Layar B.V.

Layar launches
on Bada

10m shipments
in next 12 months
© 2010, Layar B.V.

Global Pre-Load Tier 1
Chinese Manufacturer
Global Pre-Load
Alcatel Mobile

© 2010, Layar B.V.

Global Pre-Load

World #3 Manufacturer
© 2010, Layar B.V.

Layar installed on 1 in 3 new
smartphones shipped worldwide!

© 2010, Layar B.V.

Coming Soon
Another Major
Manufacturer More OS
Global Partnership Platforms

Global Carrier
Partnerships 10’s of millions
of users
© 2010, Layar B.V.

Expected by 2011
Manufacturer or Carrier supported distribution on
3 in 4 new smartphones shipped worldwide!

© 2010, Layar B.V.

Then what?
It’s a big,
exciting AR Smartphone Market Size (millions)

future 1200

ahead... 900

600

300
Layar’s expected growth
0
2009 2010 2011 2012 2013

© 2010, Layar B.V.

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